The Texas Real Estate & Finance Podcast with Mike Mills Mike Mills

Are you ready to revolutionize your real estate business? In this episode, we uncover the secrets of Realtor digital marketing that will elevate your online presence. Tune in to discover how mastering digital strategies can set you apart in a highly competitive market.
Join host Mike Mills as he interviews digital marketing expert Geoff Zimpfer in this episode focused on Realtor digital marketing. Geoff explains how Realtors can optimize their online presence and leverage digital tools to attract more clients. Key topics include the importance of Google Business profiles, creating engaging content, and understanding the latest homebuyer search trends. With 88% of homebuyers researching agents online, this episode provides vital strategies for staying ahead in the digital age. Perfect for Realtors looking to improve their digital marketing game and stand out in a crowded market.
Key TakeawaysHere are five key takeaways from the episode, each with a bold heading and a few sentences elaborating on the key points:
Importance of Realtor Digital Marketing:
Realtors must embrace digital marketing to remain competitive. With 97% of homebuyers starting their search online, having a strong online presence is essential. This includes maintaining a professional website, active social media profiles, and optimized Google Business listings.
Leveraging Google Business Profiles:
Geoff Zimpfer emphasizes the significance of Google Business profiles for real estate agents. An optimized profile enhances credibility and visibility, making it easier for potential clients to find you. Regularly update your profile with reviews, photos, and posts to stay relevant and engaging.
Creating Engaging Content:
Effective content marketing is crucial for attracting and retaining clients. Realtors should focus on creating valuable content that addresses common questions and concerns of homebuyers and sellers. This can include blog posts, videos, and social media updates that showcase your expertise and local market knowledge.
Utilizing Video Marketing:
Video marketing is a powerful tool for Realtors. Geoff highlights that videos can help you connect with clients on a personal level and showcase properties more effectively. From virtual tours to market updates, incorporating video content can significantly boost your online presence and engagement.
Adapting to the Digital Shift:
Adapting to the digital real estate shift requires continuous learning and flexibility. Geoff advises Realtors to stay updated with the latest digital marketing trends and tools. By doing so, you can provide better service to your clients and stay ahead in a competitive market.
Time-Stamped Summary0:00 - 2:22 Introduction
Mike Mills welcomes listeners and introduces the importance of digital presence for Realtors.Shares statistics: 97% of homebuyers start their search online, 68% find their agent through referrals, and 88% research agents online after getting referrals.Encourages listeners to consider their own online presence and its effectiveness.
2:22 - 5:06 Guest Introduction and Importance of Digital Marketing
Mike introduces Geoff Zimpfer, a digital marketing expert, former national sales trainer, and author.Geoff emphasizes the crucial role of digital marketing for Realtors and discusses the major hurdles they face in establishing a robust online presence.
5:06 - 9:45 Overcoming Fear and Building Confidence
Geoff addresses common fears Realtors have about putting themselves online.Discusses the importance of overcoming fear of judgment and the significance of serving the audience with valuable...

Ready to unlock the latest insights on Texas mortgage trends? Join Mike Mills as he breaks down rising rates, skyrocketing insurance costs, and what these mean for the summer housing market. Dive in to learn how these trends could impact your next big investment.
In this episode of The Texas Real Estate and Finance Podcast, Mike Mills dives into the current Texas mortgage trends, offering a comprehensive update on the ever-changing real estate market. He begins by examining the recent rise in mortgage rates, explaining the factors pushing rates above 7% and what this means for the summer buying season. Mike also sheds light on the skyrocketing home insurance premiums in Texas, discussing how these costs can impact homebuyers’ loan qualifications. The episode provides valuable insights into the latest housing inventory data for both the national and DFW markets, highlighting increasing inventory levels and their implications for affordability. Additionally, Mike covers important updates on VA loan commission changes and explores various home equity loan options available to homeowners. Whether you're a realtor, investor, or homebuyer, this episode is packed with essential information to help you navigate the Texas real estate market.
Key Takeaways:Rising Mortgage Rates:
Mortgage rates have recently climbed back over 7%, influenced by strong economic data. Mike explains how factors such as GDP and inflation reports impact these rates and what this means for the real estate market over the summer. Understanding these trends is crucial for realtors and investors to make informed decisions.
Increased Housing Inventory:
Inventory levels are on the rise both nationally and in the DFW area, with a 37% increase in listings compared to last year. This growth provides more options for buyers and can help stabilize home prices. Mike highlights how this trend is beneficial for home affordability and market dynamics.
Skyrocketing Home Insurance Costs:
Home insurance premiums in Texas have seen significant increases, now averaging around $4,000 per year. Mike discusses the reasons behind these rising costs, including the impact of frequent and severe weather events. He emphasizes the importance of getting insurance quotes early in the home-buying process to avoid potential loan qualification issues.
VA Loan Commission Changes:
Upcoming changes to VA loan commission rules could have a substantial impact on veterans and realtors. Starting in August, VA buyers may face challenges if sellers are unwilling to pay agent commissions. Mike shares the latest updates on potential fixes and how these changes aim to level the playing field for VA buyers.
Leveraging Home Equity:
With high levels of home equity and rising credit card debt, homeowners have several options to access their equity, such as home equity loans and HELOCs. Mike explains the benefits and drawbacks of these financial tools, providing listeners with strategies to manage debt and improve cash flow. This knowledge can be a game-changer for realtors looking to assist their clients effectively.
Time Stamped Summary:
0:08 - 0:21
Introduction:
Mike Mills welcomes listeners to the Texas Real Estate and Finance Podcast. He introduces himself as a North Texas mortgage banker with Geneva Financial and mentions the peak home buying season.
0:21 - 0:47
Host Background:
Mike shares his background, highlighting his expertise in helping clients with unique loan situations. He encourages listeners to reach out for assistance with out-of-the-box mortgage needs.
0:47 - 1:10
Episode Overview:
Mike outlines the topics for the episode, including mortgage interest rates, housing inventory, home insurance premiums, VA rule changes, and home equity loans.
1:10 -

Are you prepared for the changes coming to real estate commissions? Tune in to uncover the essential strategies for mastering your Realtor value proposition and clearly communicating your worth to clients. Join us as we explore invaluable tips and techniques to elevate your listing presentations and secure more listings.
In this episode of the Texas Real Estate and Finance Podcast, we focus on mastering your Realtor value proposition in light of the recent changes to real estate commission structures. Host Mike Mills, a North Texas mortgage banker, is joined by luxury listing specialist Susan Mills. Together, they discuss how to clearly communicate your worth as a listing agent, prepare for listing presentations, and highlight your unique skills and experience. Key questions include how to justify your commission, strategies for effective home showings, and marketing tactics to stand out in the market. Tune in for actionable advice and expert tips to elevate your real estate business.
Key TakeawaysEstablishing a Unique Value PropositionA strong Realtor value proposition is crucial in differentiating yourself from other agents. Clearly communicate your unique skills, experience, and the specific benefits you offer to clients. Highlight your commitment to providing exceptional service and the value you bring to the table, ensuring clients understand why they should choose you over others.
Preparing for Listing PresentationsPreparation is key to a successful listing presentation. Research the property, understand the market conditions, and know what your clients value. Bring comprehensive data, including comps and a detailed marketing plan, to demonstrate your expertise and readiness to sell their home effectively.
Communicating Your WorthEffectively justifying your commission involves more than just stating your fees. Explain the costs and time involved in your services, emphasizing your years of experience and the value of your expertise. Use clear, client-centric language to articulate how your efforts will benefit them, ensuring they see the worth in every cent they pay.
Handling Home ShowingsGuide your clients through the home showing process with specific, actionable advice. Suggest minor repairs and staging tips to enhance the property's appeal. Provide a checklist for showings, ensuring the home is presented in its best light, and discuss the importance of removing personal items to help buyers envision themselves in the space.
Adapting to Market ChangesStay informed and adaptable in response to changes in the real estate market, such as the new commission structures. Be transparent with clients about how these changes affect transactions and be ready to negotiate terms effectively. Emphasize your role as a knowledgeable, adaptable professional who is prepared to navigate the evolving landscape.
Time Stamped Summary0:00 - 0:13 - Introduction
Host Mike Mills kicks off the episode, setting the stage for discussing changes in real estate commissions effective August 17.Emphasis on the importance of Realtors solidifying their value propositions.
0:14 - 1:00 - Podcast Overview and Introduction of Guest
Mike introduces the podcast and the main topic: creating a Realtor value proposition.Introduction of special guest, Susan Mills, a luxury listing specialist and Mike's wife.Mention of the upcoming live episode and its significance.
1:01 - 1:47 - Initial Banter and Sports Talk
Mike and Susan engage in light-hearted conversation about local sports, specifically the Mavs and the Stars.Discussion about the excitement of being a North Texas sports fan.
1:48 - 3:16 - Transition to Main Topic
Susan expresses nervousness about the changes coming to real estate...

Stay informed with the most recent updates on Texas housing trends! Mike Mills breaks down the current mortgage rates and vital market data impacting your real estate business. Tune in for essential knowledge and expert advice that can give you a competitive edge!
this episode of The Texas Real Estate and Finance Podcast, Mike Mills delves into the latest Texas housing trends, providing an in-depth analysis of current mortgage rates. Realtors and real estate professionals will gain valuable insights on the factors driving the market, including low inventory levels and builder pullbacks. Mike discusses the implications of recent economic data and offers predictions on future rate movements. Learn about the strategic moves of major players like Redfin and how these changes could impact your business. Additionally, Mike introduces underutilized home loan products that can help your clients find and renovate their dream homes. Stay informed and ahead in the real estate market with this comprehensive update.
Key TakeawaysTexas Housing Trends and Market Impact
The latest Texas housing trends reveal a market influenced by low inventory and rising home prices. Mike explains how these trends affect both buyers and sellers, providing valuable insights for real estate professionals to navigate the current landscape. Understanding these dynamics is crucial for making informed decisions in the real estate market.
Mortgage Rate Movements and Predictions
Mike discusses the recent fluctuations in mortgage rates, highlighting the brief dip below 7% and the factors driving these changes. He provides predictions on future rate movements, emphasizing the importance of staying updated on economic indicators. This knowledge helps real estate agents advise clients more effectively.
Builder Activity and Housing Supply
Despite high demand, builders are pulling back on housing starts due to anticipated low demand and high-interest rates. Mike details the reasons behind this trend and its implications for the housing market. Real estate professionals need to be aware of these shifts to better understand market conditions and inventory levels.
Redfin's Strategic Moves
Redfin is expanding its brokerage services, offering benefits and competitive commission splits to attract agents. Mike explores how this strategy could reshape the real estate landscape and what it means for other brokerages and agents. Staying informed about such industry changes is essential for real estate professionals.
Underutilized Home Loan Products
Mike introduces underused loan products like the FHA 203k, Fannie Mae Homestyle, and Freddie Mac Choice Renovation loans. These loans can help clients purchase and renovate homes, expanding their options in a low-inventory market. Real estate agents can use this information to provide innovative solutions to their clients' needs.
Time Stamped Summary00:08 - 00:30
Introduction by Mike Mills
Mike welcomes listeners to the Texas Real Estate and Finance Podcast's market update for the week of May 21st.Emphasizes his role as a North Texas mortgage banker and his mission to keep listeners informed about the housing market.
00:31 - 01:44
North Texas Sports Update
Mike briefly discusses the success of North Texas sports teams, including the Mavericks, Stars, and Rangers.Highlights the excitement around the Western Conference Finals and the significance of local sports achievements.
01:45 - 02:25
Introduction to Market Topics
Transition to the main topics of the episode, focusing on current mortgage rates and housing data.Mentions upcoming discussion on builder activities and a special loan product that could benefit clients.
02:26 -...

What if you could spend less time on back-office work and more time building client relationships? Chris Heller, CEO of OJO and Movoto, discusses how real estate tech is transforming the industry. Join us to explore how technology can make your realtor tasks more efficient and effective.
Real Estate Tech is at the forefront of this enlightening episode with Chris Heller, CEO of OJO and Movoto. Discover how Lever by Movoto is transforming the daily operations of real estate agents, making their jobs more efficient and effective. We delve into the specifics of leveraging technology for marketing, lead generation, and transaction management. Chris shares invaluable insights on how to maintain a personal touch while utilizing advanced tools. Learn about the integration of AI in real estate, the importance of database management, and how to keep up with industry changes. Tune in to get answers to your pressing questions about modern real estate practices and gain practical tips to enhance your business.
Key Takeaway 1: Lever by Movoto Streamlines Realtor TasksLever by Movoto is a revolutionary platform designed to make real estate professionals' lives easier. By automating routine tasks such as marketing, lead generation, and transaction management, it allows agents to focus more on building relationships with clients. This tool is a game-changer for those looking to boost their efficiency and effectiveness in the real estate industry.
Key Takeaway 2: The Importance of CRM SystemsEffective database management is crucial for any real estate business. Chris Heller emphasizes the role of CRM systems in organizing and maintaining client information, which is vital for marketing and follow-ups. A well-maintained CRM can significantly enhance an agent’s productivity by ensuring no potential leads or opportunities are missed.
Key Takeaway 3: Integrating AI in Real EstateArtificial Intelligence (AI) is becoming increasingly important in real estate innovation. Chris discusses how AI can assist in analyzing documents, automating responses, and even providing real-time advice to clients. This integration helps agents provide better service while saving time and reducing the likelihood of human error.
Key Takeaway 4: Balancing Technology and Personal TouchWhile technology is essential, maintaining a personal touch remains crucial in real estate. Chris Heller advises agents to use technology to handle administrative tasks, allowing them more time to engage personally with clients. This balance ensures that clients receive personalized service, which is key to building trust and long-term relationships.
Key Takeaway 5: Adapting to Industry ChangesThe real estate industry is constantly evolving, and staying ahead of these changes is essential for success. Chris highlights the importance of being adaptable and open to new technologies and methods. By embracing innovation, realtors can not only improve their efficiency but also offer enhanced services that meet the ever-changing needs of their clients.
TIME STAMPED SUMMARY0:00 - 0:30: IntroductionMike Mills introduces the podcast episode, discussing the importance of staying efficient and effective in the real estate business.Introduction of guest Chris Heller, CEO of OJO and Movoto, and a brief overview of his extensive experience in the real estate industry.
0:31 - 3:00: Chris Heller’s BackgroundChris shares his journey and how he became CEO of OJO and Movoto.Discussion about the founding of OJO in Austin, Texas, and its growth amidst the city’s tech boom.
3:01 - 7:00: Austin Real Estate Market TrendsMike and Chris discuss the booming real estate market in Austin, its rapid growth, and market stability.Insights into the adjustments in home prices and the role of technology in...

What’s more cost-effective in today's economy: renting or buying in Texas? This episode unpacks the latest trends and numbers, offering a fresh perspective that could challenge what you thought you knew about the local real estate market. Tune in to make more informed decisions as a realtor or investor.
This week's episode offers an in-depth look at the Texas housing market, focusing on current mortgage rates and whether the economic landscape favors renting or buying. Join Mike Mills as he provides updated statistics, discusses market predictions, and explains the role of 'Build to Rent' developments in shaping market trends. Essential listening for anyone involved in Texas real estate, aiming to navigate through these changing times with confidence.
Key Take AwaysImpact of Mortgage Rates on Buying Decisions
Delve into how the fluctuating mortgage rates are shaping buyer behaviors in the Texas housing market. This episode unpacks the relationship between economic uncertainty, interest rate trends, and their direct influence on the decision to buy or rent. Learn why even small changes in rates can have significant impacts on market dynamics and investment opportunities.
Rising Trend of Build to Rent
Explore the growing phenomenon of the 'Build to Rent' sector and its implications for the Texas real estate landscape. Understand how this trend is filling a market gap and what it means for investors and renters. Mike Mills provides a critical analysis of how these developments are altering housing availability and pricing structures.
Economic Indicators and Their Predictions
Gain insights into the key economic indicators that are currently shaping the Texas housing market. This discussion covers the latest data on job markets, inflation rates, and GDP growth, helping listeners to forecast potential shifts in real estate trends and prepare for future market conditions.
Renting vs. Buying: Financial Implications
Weigh the financial implications of renting versus buying in the current Texas real estate market. This takeaway offers a deep dive into cost comparisons, long-term financial impacts, and strategic advice for those looking to make the most of their real estate investments. Understand when it might be more beneficial to rent or to buy, based on the latest market data.
Forecasts for the Texas Housing Market
Discover what the future holds for the Texas housing market with detailed forecasts and expert predictions. Learn about anticipated changes in housing prices, inventory levels, and buyer demographics. This segment provides realtors and investors with actionable insights to navigate the market’s ups and downs effectively.
Time Stamped Summary:00:09 - 01:21 - Introduction and Personal Stories
Mike Mills opens the episode with a light-hearted recount of Mother’s Day weekend activities and the amusing challenges of parenting teenagers. He sets the stage for the deeper discussion on the Texas housing market and mortgage rates.
01:22 - 03:19 - Current Mortgage Rates and Economic Indicators
Mike dives into the current state of mortgage rates and how they’re affected by broader economic signals. Discussion includes whether the U.S. is heading towards a recession and what that means for mortgage rates.
03:20 - 04:15 - Impacts of Federal Reserve Policies
Analysis of recent Federal Reserve announcements and their implications on the housing market. Mike explains the dual mandate of the Fed concerning inflation and employment, and how these factors influence lending rates.
04:16 - 05:14 - Job Market Trends and Their Impact on Housing
Examination of the latest job market data, the increase in unemployment claims,...