In this episode, Joshua shows you how to simplify the secrets of persuasive writing to three basic pillars.
These pillars are based on core human nature. Core human attributes that every human, every culture, everywhere on the earth, every span of time has always been susceptible to.
Pillar #1: Simplify. Keep your writing simple! Break sentences up, use smaller words. Don't use a $10 word when a dime word will do. Make it very, very easy to understand.
Pillar #2: Create urgency. Urgency invites people to action. Unless you put some kind of urgency in your copy, people will tend to avoid making decisions. Create urgency by using a strong, clear, call to action and using time or quantity limits on your offer.
Pillar #3: Give value. You have to give them some kind of value. There's got to be a reason for them to click or to opt in or to buy or to think different, or to act different or do whatever it is or that you want them to do.
If your writing has all three of these elements, you're going to have higher persuasion power, higher response rates and more success in your business.
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Copywriter Marketer was created by Joshua T Boswell, in consultation with a mastermind group of copywriters and top-flight entrepreneurs.
Our mission is to help copywriters live the writer’s life. We do this by showing them how to build client attraction systems that bring in high-paying clients year after year.
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