163 episodes

From the editors behind the Toy Book, the Pop Insider, and the Toy Insider comes a new series of podcasts focusing on toys, games, pop culture, and entertainment. Series' include The Toy Report — inspired by our weekly news roundup from the Toy Book, the leading trade magazine covering the toy industry; and the Power Kid Podcast, hosted by Phil Albritton of Power Kid Design, which features in-depth interviews and conversations with some of the brightest stars in the toy, game, and family entertainment industries.

The Toy Book Podcasts by Adventure Media & Events The Toy Book by Adventure Media & Events

    • News
    • 5.0 • 8 Ratings

From the editors behind the Toy Book, the Pop Insider, and the Toy Insider comes a new series of podcasts focusing on toys, games, pop culture, and entertainment. Series' include The Toy Report — inspired by our weekly news roundup from the Toy Book, the leading trade magazine covering the toy industry; and the Power Kid Podcast, hosted by Phil Albritton of Power Kid Design, which features in-depth interviews and conversations with some of the brightest stars in the toy, game, and family entertainment industries.

    Power Kid Podcast: Kevin Daniels | Fun In Motion Toys

    Power Kid Podcast: Kevin Daniels | Fun In Motion Toys

    In the latest episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Kevin Daniels, President and Co-Founder of Fun In Motion Toys to the show. Fun In Motion is the four-time Toy of the Year (TOTY) finalist behind mesmerizing toys including Shashibo, Spin Ball, and Wandini.

    On the show, Daniels explains how an activity invented by the indigenous people of New Zealand became the inspiration for Fun In Motion Toys' first product. He and Albritton go on to discuss the success of Fun In Motion with independent retailers and the methods used to grab customers' attention. Following the backstory on Shashibo, Daniels shares insight into how the company is leveraging its existing items to break into new product categories.


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    • 28 min
    Power Kid Podcast: Kyle Cosgrove | Goliath Games

    Power Kid Podcast: Kyle Cosgrove | Goliath Games

    In the latest episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Kyle Cosgrove, Territory Manager at Goliath Games to the show. A sales vet with experience at Crazy Aaron's and Monkey Fish Toys, Cosgrove is focused on expanding Goliath's footprint across independent toy and game stores.


    On the show, he and Albritton discuss the skills learned in working toy retail and how those skills still apply today. Cosgrove shares his experiences in selling to kids in-store and how they think differently about product. Additionally, he shares some advice for young people starting out in the toy industry, the current state of games at specialty, and how independent retailers can set themselves up for sales success.





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    • 32 min
    Power Kid Podcast: Tom Delaney | MUKIKIM

    Power Kid Podcast: Tom Delaney | MUKIKIM

    In the latest episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Tom Delaney, Executive Vice President of MUKIKIM to the show.

    A seasoned toy industry veteran, Delaney has held roles at Mattel, The Walt Disney Co., JAKKS Pacific, and ran his own company, Homegrown Toys. On the show, Delaney shares insight into the world of MUKIKM and its 14 unique product lines, including the Rock and Roll It Piano, Spy X, Drench, and this fall's buzzworthy new offering, the Drench Soda Game.


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    • 26 min
    Power Kid Podcast: Pat Linden | Playmates Toys - Teenage Mutant Ninja Turtles: Mutant Mayhem

    Power Kid Podcast: Pat Linden | Playmates Toys - Teenage Mutant Ninja Turtles: Mutant Mayhem

    Go Ninja! Go Ninja! Go!

    In the latest episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Pat Linden, Vice President of Marketing at Playmates Toys to the show.

    Ahead of this week's release of Teenage Mutant Ninja Turtles: Mutant Mayhem, Linden shares insight on his experience working with every iteration of the Teenage Mutant Ninja Turtles (TMNT) since 1998.

    On the show, Linden discusses his early years in the toy industry in which he worked on the classic farm toy brand, Ertl prior to joining Playmates Toys. He then shares details on the different versions of the TMNT brand over the years and explains how the team works on developing reimagined toys for the brand. Finally, Linden delves into this year's line and why he's excited for Mutant Mayhem.


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    • 29 min
    Power Kid Podcast: Leah Ringelstein | Zigazoo

    Power Kid Podcast: Leah Ringelstein | Zigazoo

    In the latest episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Leah Ringelstein, Director of Impact at Zigazoo to the show.

    Ringelstein is on the front lines of the world's biggest social media network for kids and leverages her background in classroom education and curriculum building in her work. Zigazoo has been designed to be a safe, positive, empowering online community where kids can create videos, enter challenges and win prizes.

    On the show, Ringelstein discusses the early stages of creating Zigazoo and shares how positivity and safety are built into the core of everything the company does. Then, she and Albritton discuss the challenges and triumphs of moving away from an “engagement at all costs” social media model and how brands can best get involved and benefit from what Zigazoo is doing.


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    • 28 min
    Power Kid Podcast: ASTRA Marketplace & Academy

    Power Kid Podcast: ASTRA Marketplace & Academy

    In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design goes LIVE from the show floor at ASTRA Marketplace & Academy in Columbus, Ohio.

    Check out mini interviews featuring Adam Hocherman (Fat Brain Toy Co.), Karen Hermann (Hand Craft), Julien Amundsen (Fantasma Toys), Chrissy Fagerholt (EAP Toys and Games), Jan Marie Zawitz (Tangle Creations), Dan Hakim (It Coins), and Eric Child (Tubelox).


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    • 36 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

Toyrick ,

Lil Wish Lanterns power kid designs

Really informative and enjoyed learning about the Toy business and AS SEEN ON TV brands. Good details but fun to listen to while learning. 5 star.

AndrewDarlow ,

A Truly Outstanding Podcast

I've been enjoying Phil Albritton's Power Kid Podcast for years and have listened to almost all of them to date, which is more than 50. Phil interviews people from the world of toys, and I especially like how much he draws from his own experiences and appreciation for toy creators past and present. His easygoing manner really encourages people to open up about both the business and personal sides of their lives. Keep up the great work, Phil!

janebre ,

Grateful for this podcast

I learn so much every time I listen. I’m new to the toy/game industry and I look forward to this podcast every week. Phil interviews fascinating people and he is an excellent interviewer who asks smart questions. Phil seems like he’s a really nice guy who is easy to talk to, and it is so fun to hear him genuinely connect with his guests. That is what makes this podcast so great.

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