124 episodes

From the editors behind the Toy Book, the Pop Insider, and the Toy Insider comes a new series of podcasts focusing on toys, games, pop culture, and entertainment. Series' include The Toy Report — inspired by our weekly news roundup from the Toy Book, the leading trade magazine covering the toy industry; and the Power Kid Podcast, hosted by Phil Albritton of Power Kid Design, which features in-depth interviews and conversations with some of the brightest stars in the toy, game, and family entertainment industries.

The Toy Book Podcasts by Adventure Media & Events The Toy Book by Adventure Media & Events

    • News
    • 5.0 • 6 Ratings

From the editors behind the Toy Book, the Pop Insider, and the Toy Insider comes a new series of podcasts focusing on toys, games, pop culture, and entertainment. Series' include The Toy Report — inspired by our weekly news roundup from the Toy Book, the leading trade magazine covering the toy industry; and the Power Kid Podcast, hosted by Phil Albritton of Power Kid Design, which features in-depth interviews and conversations with some of the brightest stars in the toy, game, and family entertainment industries.

    Power Kid Podcast: Hape CEO Peter Handstein talks classic play and sustainability

    Power Kid Podcast: Hape CEO Peter Handstein talks classic play and sustainability

    In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Hape CEO Peter Handstein to the show.

    Since its founding in 1986, Hape has become known as a premier designer and manufacturer of high-quality wooden baby and kid's toys. Hape's products are sold in more than 100 countries and are crafted from sustainable materials.

    On the show, Handstein delves into his backstory in selling outdoor play equipment for use in kindergartens and the similarities between that business and selling toys to consumers. From there, Albritton and Handstein discuss the importance of sustainability, the advances in sustainable manufacturing, and the way that many of the great toy designs are often rooted in need. Finally, the duo discusses of Hape balances capturing trends while delivering classic play patterns simultaneously.


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    • 31 min
    Power Kid Podcast: Exploring Electronic Toys with Learning Resources' Michael Blaustein

    Power Kid Podcast: Exploring Electronic Toys with Learning Resources' Michael Blaustein

    In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Learning Resources' Senior Product Manager Michael Blaustein to the show.

    Blaustein's career in electronic toys includes experience at Tiger Electronics and VTech prior to joining Learning Resources and helping to launch award-winning products, including Botley the Coding Robot (2019 TOTY winner: Innovative Toy of the Year) and Coding Critters (2020 TOTY winner: Best Preschool Toy).

    On the show, Blaustein discusses how his early work answering video game customer hint lines led to work as a video game developer. Additionally, he explains how the Code & Go Robot Mouse opened the door for more innovative learning products and the importance of creating tech toys that don’t utilize a screen. Finally, Albritton and Blaustein discuss Learning Resources' new MagicCoders.


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    • 36 min
    Power Kid Podcast: Entering the Sky Castle with Lev Nelson

    Power Kid Podcast: Entering the Sky Castle with Lev Nelson

    In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Lev Nelson, co-founder of Sky Castle Toys.

    Over the past decade, Nelson held positions at OzWest and Zing prior to founding Levelhed Creative and co-founding Sather & Fun Toys. Now, Nelson has teamed up with Josh Loerzel for Sky Castle Toys, a new company with a goal to "disrupt complacent toy categories."


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    • 26 min
    Power Kid Podcast: Talking Retail with Lizzy Newsome of Kappa Toys

    Power Kid Podcast: Talking Retail with Lizzy Newsome of Kappa Toys

    In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Lizzy Newsome, owner and curator of Kappa Toys in Las Vegas.

    Newsome's design-minded stores carry a wide array of hard-to-find international toys and collectibles combined with a carefully curated selection of nostalgic retro classics for kids and adults alike.

    On the show, Newsome discusses her toy retail journey from Austin to Las Vegas and the differences between being a traditional toy buyer and a toy curator. Additionally, Albritton and Newsome discuss the newly launched Kappa Toys location in the experiential Area15 destination in Las Vegas that showcases glow-in-the-dark, neon, and blacklight reactive toys. Finally, the duo discusses the evolution of brick and mortar toy retail in the post-pandemic age.


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    • 27 min
    Power Kid Podcast: Licensing and Wham-O with Patti and Jonathan Becker

    Power Kid Podcast: Licensing and Wham-O with Patti and Jonathan Becker

    In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Patti and Jonathan Becker, the duo behind Anjar Co. and Becker Associates.

    Anjar and Becker Associates have licensed more than 1,000 products, generating more than $2 billion in sales in more than 85 countries, and in recent months they've been all about Wham-O. On the show, Albritton and the Beckers discuss the history of properties, including Gumby, Barrel of Monkeys, and Fireball Island along with how the licensing industry has changed over the years. Additionally, Patti and Jonathan discuss their recent work building a new licensing program for Wham-O before sharing information on upcoming opportunities and an exclusive announcement.


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    • 29 min
    Power Kid Podcast: Adam Borton Talks Toy and Game School

    Power Kid Podcast: Adam Borton Talks Toy and Game School

    In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Adam Borton, founder of Creating Unique Toys and the newly launched Toy and Game School — a digital education platform is designed to teach students the fundamentals of the toy and game industry.

    On the show, Albritton and Borton discuss the choice to explore the toy industry in their college studies and the curriculum offered by the Toy and Game School.


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    • 32 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

janebre ,

Grateful for this podcast

I learn so much every time I listen. I’m new to the toy/game industry and I look forward to this podcast every week. Phil interviews fascinating people and he is an excellent interviewer who asks smart questions. Phil seems like he’s a really nice guy who is easy to talk to, and it is so fun to hear him genuinely connect with his guests. That is what makes this podcast so great.

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