20 episodes

You’re a marketer in one of the most competitive industries.

You may be tired of trying, over and over, to use the same marketing strategies that you read about online or learned about in school - but is that really going to move the needle?

We all know the big brands - Booking.com, American Airlines, The Points Guy, Royal Caribbean, Marriott, VRBO, and Hertz... but what about the emerging brands that have found their path to scale?

The Travel Marketing Podcast is about sitting down with successful marketing professionals in the travel, transportation, and tourism industry to learn what has worked for them, what they’ve learned along the way, and what new trends they’re noticing.

We are Propellic, and we’re on a mission to create more diversity in thought for the planet. We’re doing that by helping brands - specifically travel, transportation, and tourism brands - increase their reach through intelligent marketing that travels further.

The Travel Marketing Podcast Propellic, Brennen Bliss

    • Business
    • 5.0 • 4 Ratings

You’re a marketer in one of the most competitive industries.

You may be tired of trying, over and over, to use the same marketing strategies that you read about online or learned about in school - but is that really going to move the needle?

We all know the big brands - Booking.com, American Airlines, The Points Guy, Royal Caribbean, Marriott, VRBO, and Hertz... but what about the emerging brands that have found their path to scale?

The Travel Marketing Podcast is about sitting down with successful marketing professionals in the travel, transportation, and tourism industry to learn what has worked for them, what they’ve learned along the way, and what new trends they’re noticing.

We are Propellic, and we’re on a mission to create more diversity in thought for the planet. We’re doing that by helping brands - specifically travel, transportation, and tourism brands - increase their reach through intelligent marketing that travels further.

    Peak Performance: Insights into Mountain Travel

    Peak Performance: Insights into Mountain Travel

    Welcome to "Peak Performance: Insights into Mountain Travel," where we scale the heights of travel marketing with industry experts. In this episode, we're thrilled to be joined by Travis Tallent, a Mountain Travel Marketing Expert. Travis brings a wealth of experience in digital marketing, particularly within the realm of mountain travel destinations.
    Join us as Travis shares invaluable insights into optimizing marketing strategies specifically tailored for mountainous regions. From leveraging search engine optimization to crafting compelling narratives, Travis unveils the secrets behind successful mountain travel campaigns.

    • 28 min
    Reimagining Destinations: The'Inspired by Iceland' campaign Success Story

    Reimagining Destinations: The'Inspired by Iceland' campaign Success Story

    Discover the magic behind the "Inspired by Iceland" campaign! Led by Sveinn Birkir Björnsson, Director of Marketing Communications at Business Iceland, this initiative showcases Iceland's unique beauty and culture to the world. Learn how innovative marketing strategies and captivating content have propelled Iceland's tourism industry to new heights, garnering global attention and acclaim. Dive into Björnsson's vision for sustainable development and how the campaign aligns with Iceland's tourism goals for 2030. Tune in to explore how this initiative is not only boosting tourism but also strengthening Iceland's competitive edge on the global stage. Don't miss out on this fascinating discussion about Iceland's journey to becoming a premier destination! 

    • 19 min
    Innovating Exploration with Action Tour Guide

    Innovating Exploration with Action Tour Guide

    In this episode of the Travel Marketing Compass Podcast, Brennen interviews Ushma Shah, founder of Action Tour Guide, a tour company revolutionizing exploration with audio-guided tours through a user-friendly app. They discuss the company's innovative approach, leveraging technology to enhance traditional tours, their distribution strategy, marketing tactics including SEO, social media, and paid media, as well as their focus on customer reviews and loyalty. Ushma shares insights on customer behavior, the importance of catering to informed travelers, and the balancing act of maintaining tour quality while expanding their portfolio. The conversation highlights the challenges and opportunities in the tourism industry and underscores the significance of providing valuable, immersive experiences for travelers.

    • 26 min
    Transforming Travel Experience With AI

    Transforming Travel Experience With AI

    The podcast "Transforming Travel Experience With AI" features John Lyotier, founder and CEO of Travel AI, discussing the integration of AI in the travel industry. Lyotier shares insights on leveraging data and AI to personalize travel experiences, optimize marketing strategies, and rapidly launch new travel brands. He highlights the significance of understanding unit economics in marketing, the growth of Travel AI, and the potential of AI to revolutionize the travel market by enhancing customer targeting and experience.

    • 34 min
    The Best of 2023

    The Best of 2023

    We've crafted the ultimate podcast episode, showcasing the best insights from 2023's most influential travel marketing voices. Dive into the wisdom of TicketingHub, The Travel Coach Network, Intrepid Travel, CELITECH, Zoftify, WeSki, Belvera Partners, Clio Muse Tours, and DuVine Cycling. Learn about innovative technology, emotional storytelling, diversity in marketing, and groundbreaking trends reshaping the travel industry. Don't miss out on this journey through expert perspectives!

    • 10 min
    The Story Behind DuVine's World-Class Recognition

    The Story Behind DuVine's World-Class Recognition

    Mia Liefeld, the Director of Marketing Communications & Content of DuVine Adventure Co. shares her expert insights on travel marketing in this episode. With over seven years at DuVine, she discusses the intricacies of crafting a unique brand identity, effective content strategies, and the challenges of marketing in the luxury travel sector. Mia also delves into the evolving landscape of digital marketing and the lessons learned from both successes and setbacks. This episode is a must-listen for anyone interested in the behind-the-scenes of marketing a world-class travel experience.

    • 39 min

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