27 episodes
The Travel Marketing Podcast Propellic, Brennen Bliss
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- Business
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5.0 • 4 Ratings
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You’re a marketer in one of the most competitive industries.
You may be tired of trying, over and over, to use the same marketing strategies that you read about online or learned about in school - but is that really going to move the needle?
We all know the big brands - Booking.com, American Airlines, The Points Guy, Royal Caribbean, Marriott, VRBO, and Hertz... but what about the emerging brands that have found their path to scale?
The Travel Marketing Podcast is about sitting down with successful marketing professionals in the travel, transportation, and tourism industry to learn what has worked for them, what they’ve learned along the way, and what new trends they’re noticing.
We are Propellic, and we’re on a mission to create more diversity in thought for the planet. We’re doing that by helping brands - specifically travel, transportation, and tourism brands - increase their reach through intelligent marketing that travels further.
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Integrated Marketing Strategy
Brennen interviews Allyson Carpenter, an industry veteran with experience at Brand USA, Virgin Australia, Qantas, and more. Allyson shares insights on driving traffic and visitors to destinations, focusing on data, creativity, and actionable strategies. This episode is packed with valuable lessons for travel marketers looking to elevate their game.
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Multi-Brand Marketing with Jamie Storrs
Ever wondered how to effectively market multiple travel brands? Jamie Storrs, VP of Marketing at Chenmark, shares his expertise on managing diverse marketing strategies across various travel companies. Learn from his innovative approach and boost your marketing game!
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First Half Flashback: Must-Listen Moments
Our latest podcast episode is a compilation of the best insights from the first half of the year! This special episode features standout moments and expert perspectives that you won't want to miss.
Cynthia Huang / Building a Decentralized Travel EcosystemTravis Tallent / Peak Performance: Insights into Mountain TravelKelsey Tonner / Empowering Tour OperatorsRebecca y Brennen / SEO is Dead, AgainJustin Buzzi / Marketing Strategies for Multilocation Travel CompaniesSveinn Birkir Björnsson / Reimagining Destinations: The 'Inspired by Iceland' Campaign Success StoryAlexander Ragin / Personalized Tech in Tourism: Alexander Ragin's Take on the Future of Travel -
Marketing Strategies for Multilocation Travel Companies
In this episode, Brennen delves into the world of multi-location marketing with Justin Buzzi, founder and CEO of Get Up and Go Kayaking. Justin shares insights into their success with organic social media. They discuss the challenges of marketing multiple locations, the importance of community building, and innovative strategies for customer retention and loyalty. From leveraging partnerships with local tourism boards to exploring new advertising channels like TikTok ads.
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SEO Is Dead, Again.
In this episode, Brennen and Rebecca, discuss the recent upheaval in search caused by the introduction of AI overviews by Google. They explore its impact on travel marketing.
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Empowering Tour Operators
With a foundation built on real-world expertise rather than theoretical jargon, Kelsey's advice is tried, tested, and proven effective. From marketing tactics to operational efficiency, this episode is packed with actionable tips to help tour operators navigate challenges and capitalize on opportunities.