9 episodes

Join the Travel Vertical Podcast for bi-weekly episodes of the latest news in the tourism industry. Curated specifically for tourism marketers and agencies. Co-hosts Laurie Jo Miller Farr from The Travel Vertical and Adam Stoker from Relic and the Destination Marketing Podcast share creative ideas happening in the industry, new job postings, research roundups, and more. Subscribe today on your favorite podcast platform.

The Travel Vertical Podcast The Travel Vertical

    • Society & Culture
    • 5.0 • 5 Ratings

Join the Travel Vertical Podcast for bi-weekly episodes of the latest news in the tourism industry. Curated specifically for tourism marketers and agencies. Co-hosts Laurie Jo Miller Farr from The Travel Vertical and Adam Stoker from Relic and the Destination Marketing Podcast share creative ideas happening in the industry, new job postings, research roundups, and more. Subscribe today on your favorite podcast platform.

    Tour Cayuga County in NY's Finger Lakes: Executive Director Karen Kuhl discusses the destination's special attributes as the home of Harriet Tubman.

    Tour Cayuga County in NY's Finger Lakes: Executive Director Karen Kuhl discusses the destination's special attributes as the home of Harriet Tubman.

    Episode #8: A conversation with Karen Kuhl, Executive Director of Tour Cayuga County in the beautiful Finger Lakes region of upstate New York. She shares a unique story as the longtime home of Harriet Tubman, activist and abolitionist, whose 200th birthday is March 2022. Karen describes how the community is working together to highlight this attribute and tips for other destinations.

    Check out the Travel Vertical Newsletter: https://thetravelvertical.com/

    If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

    The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. 

    • 28 min
    Spectator sports, Broadway shows and international celebrations, 2021 is getting us back to normal.

    Spectator sports, Broadway shows and international celebrations, 2021 is getting us back to normal.

    Episode #7: A look ahead at some events for your calendar as 2021 shapes up as way more normal than 2020. American spectator sports, Broadway theater, the Olympics, and a Platinum Jubilee for Queen Elizabeth II are in the works. Plus, eTourism Summit with the winners of eTSY Awards and Emerging Tourism Stars.

    Check out the Travel Vertical Newsletter: https://thetravelvertical.com/

    If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

    The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. 

    • 17 min
    Visit Salt Lake CEO Kaitlin Eskelson discusses the destination's first rebrand in 40 years.

    Visit Salt Lake CEO Kaitlin Eskelson discusses the destination's first rebrand in 40 years.

    Episode #6. The pandemic prompted new thinking, new looks, and new branding by a good number of destinations. We run through the list of big cities and small ones, then take a closer look at Salt Lake, as they complete their first brand refresh in 40 years.

    Visit Salt Lake: https://www.visitsaltlake.com/

    Check out the Travel Vertical Newsletter: https://thetravelvertical.com/

    If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

    The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. 

    • 31 min
    Re-opening initiatives, like Visit California, to steal or borrow, plus Let's Play Jeopardy.

    Re-opening initiatives, like Visit California, to steal or borrow, plus Let's Play Jeopardy.

    Episode #5. California re-opens with a digital splash and prize trips for deserving folks who missed out during the pandemic. National Parks are full again as Americans are traveling at near-2019 levels. Plus, Let's Play Jeopardy!

    Check out the Travel Vertical Newsletter: https://thetravelvertical.com/

    If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

    The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. 

    • 28 min
    Jobs, NFTs, hotel taxes, and a chat with Kara Franker, the new CEO at Visit Estes Park, Colorado.

    Jobs, NFTs, hotel taxes, and a chat with Kara Franker, the new CEO at Visit Estes Park, Colorado.

    In Episode #4, Kara Franker, CEO at Visit Estes Park, tells us that she found out about her new job by reading The Travel Vertical. Before Kara joins us, Adam and Laurie discuss the digital and travel news: NFTs, NYC hotel taxes, and the DMO job market.

    Check out the Travel Vertical Newsletter: https://thetravelvertical.com/

    If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

    The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. 

    • 30 min
    CEO of Meet Minneapolis Discusses the Unique Challenges in the Aftermath of George Floyd's Murder and Trial

    CEO of Meet Minneapolis Discusses the Unique Challenges in the Aftermath of George Floyd's Murder and Trial

    Episode #3. Our guest is Melvin Tennant, CEO of Meet Minneapolis, discussing destination management in the face of multi-layered crises, and why constant communication with staff, stakeholders, and residents is critical when tourism is on hold. We also put out a call for more examples of DMO awesomeness for the 4th Annual eTSY Awards.

    Check out the Travel Vertical Newsletter: https://thetravelvertical.com/

    If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com

    The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. 

    • 25 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Kara Franker ,

Very informative info for the travel industry

This is my new favorite podcast! Laurie and Adam are entertaining hosts and they shine a light on some of the most interesting news stories and job opportunities in the travel industry. A must-subscribe for those in tourism who want to be in-the-know.

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