The Trending Communicator

Daniel Nestle
  • 4.8 (33)
  • Marketing
  • Updated Biweekly

In today's hyper-accelerated communications world, keeping up means juggling reputation, brand building, crisis management, storytelling, and more while adapting to new technologies like generative AI. The Trending Communicator, hosted by Dan Nestle, is your guide through this chaotic landscape. This podcast dives into the challenges of PR, communications, and marketing today, with experts sharing real stories and strategies for overcoming those challenges and more. It's the perfect resource for professionals looking to innovate, take risks, and stay ahead. Join us to make sense of today’s communications chaos, one insightful conversation at a time.

  1. You're the Top of the AI Sandwich - with Brian Piper and Matt Wilkinson

    Jun 19

    You're the Top of the AI Sandwich - with Brian Piper and Matt Wilkinson

    If AI writes a better prompt than you can now, what are you still being paid for? In this episode of The Trending Communicator, host Dan Nestle is joined by two of his closest collaborators, Brian Piper, content and AI integration consultant and co-author of Epic Content Marketing Volume 2, and Dr. Matt Wilkinson, founder of UK agency Strivenn and author of the forthcoming Buyer in the Loop. A month earlier, the three shared a stage at Mark Schaefer's Uprising retreat, building one marketing plan together, each orchestrating their own team of AI helpers to pull it off. Their answer to the question above is discernment. The AI handles the prompting now and most of the drafting. What it can't do is know when an output is wrong, when a claim is weak, when "good enough" isn't. That judgment comes from years of doing the work, and it's the one thing you bring to the machine that the machine can't supply for itself. The same idea runs through everything else they get into: why enterprise AI rollouts keep stalling, why "saving time" never seems to free anyone up, and why the white-collar-apocalypse story makes better clickbait than it does prediction. Listen in and hear about... Why discernment, not prompting, is the skill that holds its value in the AI era What actually went into co-building a campaign live at Mark Schaefer's Uprising retreat The change-management gap behind most failed enterprise AI rollouts Why "AI will take your job" is quietly sabotaging adoption from the inside How going solo became more connected, not more lonely Notable Quotes from Brian Piper and Matt Wilkinson "I think where it really excels is when you tie in expertise, you know, and you talked about building that discernment into the prompt and into the structure of your models that you're using." - Brian Piper "We have this extra time that AI has given us. Now the really strategic part is figuring out how you're going to use that time and how you're going to spend that time in a way that benefits your organization the most or benefits your customer the most." - Brian Piper "Otherwise the world is just going to be full of AI slop. But we can really use AI to increase the way that we think, the way that we engage with the information that we have." - Matt Wilkinson "There is no incentive to work with the AI to teach the AI to take over the tasks that you're doing, because then the AI can take your job. So why are you training up your replacement?" - Matt Wilkinson "I felt lonelier working at an organization than I did now that I'm on my own." - Brian Piper Resources and Links Dan Nestle Lilypath | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Matt Wilkinson Strivenn | Website Dr. Matt Wilkinson | Website Matt Wilkinson | LinkedIn Brian Piper Brian W. Piper | Website (speaking and books) AIreFlow Solutions | Website Brian Piper | LinkedIn Timestamps 00:00 Navigating Job Loss and New Beginnings 03:01 The Power of Collaboration in Solopreneurship 05:40 The Unique Experience of the Uprising Retreat 11:48 AI Beyond the Prompt: A New Approach 20:34 The Importance of Mindset and Discernment in AI 30:22 Operationalizing Expertise and Discernment 38:46 Merging Human Insight with AI 40:40 The Compounding Effect of Collaboration 42:09 Understanding AI Governance and Implementation 44:45 Strategic Use of AI Time Savings 46:49 The Myth of Time Freedom with AI 48:43 The Disconnect in AI Adoption 49:07 Building a Community for AI Success 50:05 The Importance of Change Management 52:33 The Reality of AI's Impact on Jobs 54:02 Navigating Job Evolution in the AI Era 56:26 Responsible AI Integration 58:16 The Role of Education in AI Adaptation 01:01:12 The Future of Job Markets and Education 01:04:19 Teaching Prompting for AI 01:07:32 Creating a New Educational Framework 01:10:00 The Solopreneur Experience 01:12:20 The Loneliness Myth in Entrepreneurship 01:15:20 The Human Element in AI Conversations (Notes co-created by Human Dan, Claude, and Riverside) Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 22m
  2. AI Forward, Not AI First - with Brian McHale

    Jun 5

    AI Forward, Not AI First - with Brian McHale

    Plenty of companies have bolted AI onto how they already work and called it transformation. Far fewer have rebuilt the business around it. In this episode of The Trending Communicator, host Dan Nestle talks with Brian McHale, CEO and owner of Brandience, who bought a struggling traditional ad agency back in 2008 and spent the better part of two decades quietly rebuilding it around AI. His shop now runs eight AI agents for every human employee, cut prospect research from 45 minutes to under 10, and was among the first agencies in the country to earn AI ethics certification. And he did all of it from Cincinnati, not Silicon Valley—which might be exactly why it works. This isn't a story about swapping people for machines. Brian's approach is AI Forward, not AI First: humans stay at the center, and AI makes them better at what they already do. He and Dan get into the unglamorous reality of transformation that actually works—why ambiguity is the biggest source of AI mistakes, how guardrails free people to experiment rather than fence them in, why a leader's job has moved upstream in the content process, and what it means to know when to call a timeout. As Brian puts it, judgment only comes with experience. They also dig into agents and playbooks (and why a playbook is really just a workflow with an agent for each step), the internal bonus program that tied every employee to an AI project and delivered the best ROI Brandience has seen on anything, and the client conversations nobody saw coming—not "please use more AI," but "can I actually own this?" It's a grounded, refreshingly hype-free look at what rebuilding a business around AI looks like from the inside. Listen in and hear about... How "AI Forward, not AI First" keeps humans at the center of the work Why transparency and ethics certification became guardrails, not just signals The shift that moves a leader's role upstream in the content process Building playbooks out of single-step agents—and where to start Why experienced people know when to step in (and when to call a timeout) Notable Quotes from Brian McHale On keeping humans central: "Humans are at the center of everything we're doing still." "The first word that comes to mind for me is just transparency. Because using AI or not using AI either way is just fine." "If you don't know when to say when or when to call a timeout, which frankly really only comes with experience, then you're kind of crossing your fingers and hoping that the tool does what you want it to do." "My goal in life is not to have Brandiance be me sitting there with 50 agents. That sounds terrible." Resources and Links Dan Nestle Lilypath | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Brian McHale Brandience | Website Go Beyond | Podcast Brian McHale | LinkedIn Timestamps 0:00:00 Host's skepticism on "transformation" and intro to Brian McHale0:06:00 Brandiance's transformation: AI-forward, industry focus, balancing tech and people0:12:00 Navigating regulations, ethics, and AI adoption in healthcare and marketing0:18:00 Ethics in AI: transparency, authenticity, and employee guardrails0:24:00 Leadership responsibility: upstream involvement and AI policy guardrails0:30:00 AI operator training, evolving skills, and workplace adoption challenges0:36:00 Playbooks and agents: Brandiance's approach to AI workflows0:42:00 Agentic tools, Claude Cowork, and collaborative design system workflows0:48:00 Client expectations, ownership, and business implications of AI in agency work0:54:00 Governance challenges, AI engagement incentives, and employee-driven innovation1:00:00 Staffing, layoffs, overreaction to AI, and the value of experience in the AI era1:06:00 Closing remarks, where to find Brian McHale, show wrap-up (Notes co-created by Human Dan, Claude, and Castmagic) Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 8m
  3. Open your AI Authenticity Loop - with Allison Shapira

    May 22

    Open your AI Authenticity Loop - with Allison Shapira

    Authenticity might be the most abused word in business today. Every AI tool promises to preserve it. Every leadership guru sells it as a brand pillar. And the more it gets thrown around, the less it actually means. In this episode of The Trending Communicator, host Dan Nestle sits down with Allison Shapira — founder and CEO of Global Public Speaking, Harvard Kennedy School lecturer, regular HBR contributor, and author of AI for the Authentic Leader: How to Communicate More Effectively Without Losing Your Humanity. Allison went from the opera stage to the corridors of diplomacy, eventually building a global communication training company that now coaches prime ministers, cabinet members, and Fortune 100 executives in their highest-stakes moments. Allison and Dan dig into what authenticity actually means when AI can draft your speech in seconds, why generic AI output is quietly eroding trust between leaders and the teams they lead, and how the AI Authenticity Loop gives communicators a practical way to use these tools without flattening their voice. Along the way, they explore why live speaking might be the last place left to be certain a human is being human — and why the choices we make about AI in the next three years will determine whether it brings us together or pulls us apart. Listen in and hear about... Strategic authenticity, and why "rolling out of bed without brushing your teeth" doesn't count The ACE model — authenticity, clarity, and energy — as the foundation of leadership voice What new research reveals about how AI overuse erodes trust between leaders and teams The five-step AI Authenticity Loop and what "starts with you" actually means Behavioral training, not technical training, as the real key to AI adoption Why leaders need to be vulnerable about their AI use before their teams will trust them Notable Quotes from Allison Shapira "This is not about keeping the human in the loop. As I say in my book, the human IS the loop." "It would be rude to ask a human for feedback when you haven't asked an AI first because it would be a waste of the human's time." "The decisions we make in the next three years will determine where AI goes. Whether it brings us together, builds trust, whether it pushes us apart and isolates us even further." Resources and Links Dan Nestle Lilypath | Website Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Allison Shapira Global Public Speaking | Website AI for the Authentic Leader | Book Allison Shapira | LinkedIn Timestamps 0:00:00 Introduction: Authenticity, leadership, and guest Allison Shapira0:06:18 Allison Shapira’s journey: From opera to diplomacy and communication0:12:29 Defining effective leadership communication and the ACE model0:18:20 AI's impact on human connection and the risks to authentic communication0:24:01 Strategic authenticity: Aligning personal and organizational values0:31:07 How AI undermines trust when misused in corporate messaging0:37:21 Human vs. AI knowledge: Authenticity and lived experience0:43:50 Dangers of outsourcing critical thinking to AI and accountability0:50:01 The AI Authenticity Loop: Five-step framework explained0:57:25 Importance of feedback and critical engagement with AI tools1:01:49 Final thoughts: Shaping the future of AI, authenticity, and leadership (Notes co-created by Human Dan, Claude, and Castmagic) Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 7m
  4. The AI-Enabled Archivist and the End of Corporate Amnesia - with Jason Dressel

    May 8

    The AI-Enabled Archivist and the End of Corporate Amnesia - with Jason Dressel

    Companies are racing to stuff AI into everything. They're also throwing away the only thing that would make their AI actually useful. Decades of institutional memory, hard-won lessons, the stories baked into the bones of the organization, all left in a box labeled "archive" and forgotten. Then everyone wonders why the LLM keeps hallucinating. In this episode of The Trending Communicator, host Dan Nestle sits down with Jason Dressel, CEO of History Factory and host of the History Factory Podcast. Jason came up inside one company, learned the craft from its founder, and eventually succeeded him. He's spent the better part of three decades helping the world's most enduring enterprises turn their history into a competitive asset, and just launched Chroniqle, a first-of-its-kind AI platform built to make institutional memory live, citable, and useful for the AI era. Jason and Dan dig into why "garbage in, garbage out" is the real ceiling for enterprise AI, why ripping out expertise and replacing it with machines is the most expensive mistake leaders are making right now, and why the companies that win the next decade will be the ones that stay tethered to who they are — even as everything else changes. Listen in and hear about... Why "history" is the wrong word, and what changes the moment you replace it with "experience" The trap of sameness at scale, and how AI is accelerating commoditization across the enterprise landscape Why CEOs are typically the easiest leaders to convince that institutional memory matters How Chroniqle works differently from a custom GPT or an internal chatbot, and why structured archival data outperforms scraped web content What it actually takes to make decades of corporate archives readable, accurate, and useful to AI Notable Quotes "The more intelligent and data rich we get, the more illiterate we become. We are about to go through a hyper scaled phase of sameness and commoditization at scale." - Jason Dressel "The organizations that think they're going to dramatically remove expertise and institutional knowledge and replace it with machines, I think it's going to be incredibly short sighted." - Jason Dressel "If you replace the word history with experience, it's interpreted in a completely different context. Organizations that are able to continue to access their memory, their experience, are going to wield it to differentiate." - Jason Dressel Resources and Links Dan Nestle Lilypath | Website Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Jason Dressel History Factory | historyfactory.com Chroniqle by History Factory The History Factory Podcast Jason Dressel | LinkedIn Timestamps 0:00:00 Introduction: Forgetting Institutional Memory in the AI Rush0:06:00 History Factory’s “Start with the Future and Work Back” Philosophy0:12:00 Sifting Historical Archives: Golden Nuggets & Strategic Relevance0:18:00 What Triggers Companies to Act on Institutional Memory0:24:00 When Organizational History Challenges Brand Identity0:30:00 Change Management, Employee Identity, and Brand Transformation0:36:00 From Analog to Digital: Evolution of Corporate Archives0:42:00 The Need for Clean, Contextual Data in AI & Introduction to Chronicle0:48:00 Chronicle Use Cases: From Social Content to Strategic Planning0:54:00 The Future of Institutional Memory: Avoiding Sameness & Staying Tethered1:00:00 Does Deep History Give Organizations a Competitive Advantage?1:06:00 Individual vs. Company Expertise: Domain, Experience, and Wisdom (Notes co-created by Human Dan, Claude, and Castmagic) Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 10m
  5. Your Adult Brain Is Your Last Unfair Advantage - with Dr. Michael Netzley

    Apr 24

    Your Adult Brain Is Your Last Unfair Advantage - with Dr. Michael Netzley

    The story you've been told about your aging brain is wrong. Strategic attention peaks in your late 50s. Innovative cognition in your early 60s. Integrative reasoning around 62. Meanwhile, AI keeps commoditizing the very capabilities younger workers were supposed to dominate — speed, information processing, rapid adaptation. The math has shifted. Human judgment, the thing the midlife brain actually does best, may be the last unfair advantage left. In this episode of The Trending Communicator, host Dan Nestle welcomes back Dr. Michael Netzley, founder and CEO of Extend My Runway, faculty at IMD and Korn Ferry, and author of the Substack Thrive After 45. Five years after their first conversation about neuroplasticity and the executive brain, Michael returns with new evidence, sharper tools, and a clearer argument — the cognitive abilities AI cannot replicate are exactly the ones that strengthen with age, if you make the investments. Dan and Michael unpack why AI takes the execution but leaves the questions and the judgment, why transformational thinking may be the platinum cognitive skill of the AI era, and the stark choice between offloading your brain and sharpening it. They get into Janus, Mark Schaefer, brain health fundamentals, neurodiversity, and why the survivors of this moment will be the ones who stop competing with AI on its strongest ground. Listen in and hear about... Why different cognitive abilities peak in midlife and what that means for AI-era careers The three-part work model — question, execution, evaluation — and where human value now lives Transformational thinking, neuroplasticity, and the zoom in / zoom out / zoom wide framework Why brain health fundamentals — sleep, exercise, monotasking — are non-negotiable The identity shift from leader to senior advisor, and what midlife professionals get wrong about reinvention Notable Quotes from Michael Netzley "Your adult brain is your last unfair advantage in the age of AI. And if you optimize these midlife strengths by making investments, you can do the things that AI cannot." "Transformational thinking is your platinum cognitive function. Because if you cannot do that sequence of zoom in, zoom out, zoom wide, you literally become irrelevant." "AI is probably not going to make you dumber, but the choices you make definitely can." Resources and Links Dan Nestle Lilypath | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dr. Michael Netzley Extend My Runway | Website Thrive After 45 | Substack Dr. Michael Netzley | LinkedIn Timestamps 0:00:00 Introduction: Revisiting aging brain myths and the rise of AI 0:06:36 AI and midlife cognitive strengths: Thriving after 45 0:12:24 AI’s impact on communicators: Shifting value to judgment and creativity 0:18:51 AI prompts, creativity backlash, and evolving skillsets 0:25:36 Cognitive offload, adaptability, and career phase challenges in the AI era 0:32:17 Developing curiosity and transformational thinking at any age 0:39:33 Cognitive overload, judgment, and building personal content systems 0:46:40 Transformational thinking, portfolio careers, and identity shifts 0:53:06 Brain health foundations and practical brain training for higher-order skills 0:58:46 Neurodiversity, novelty, and finding fulfillment through varied roles 1:05:21 Senior roles, independence, and the evolving definition of success 1:09:01 The “year of the oops”: AI layoffs, organizational knowledge, and future-proofing careers 1:11:04 Closing remarks and resources (Notes co-created by Human Dan, Claude, and Castmagic) Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 13m
  6. Judgment Is the New Advantage - with Bo Breuklander

    Apr 10

    Judgment Is the New Advantage - with Bo Breuklander

    AI transformation isn't a strategy problem. It's a leadership problem. And until CEOs and boards stop asking for an AI strategy and start asking for a change management strategy, most organizations are going to keep spinning their wheels. In this episode of The Trending Communicator, host Dan Nestle sits down with Bo Breuklander, founder of Breuklander Communications, ProSci-certified change practitioner, and professor of PR and media writing at the University of Tampa. Bo spent 16 years in corporate communications, led digital communications at Jabil, moved into VP-level transformation work, and now runs People First AI workshops that document 100% confidence increases among participants. Dan and Bo get into why the comfortability gap matters more than the skills gap, what happens when people in the room are too afraid to admit they're already using AI, and why communicators are uniquely positioned to lead organizational AI transformation rather than waiting for IT to hand them a playbook. Listen in and hear about... Why random acts of AI are the new random acts of content and equally ineffective The explainability problem and why it connects directly to critical thinking in the classroom How to find your AI champions and ambassadors inside existing teams What entrepreneurial thinking actually looks like as a survival strategy for knowledge workers Why $20 a month might be the most important career investment a communicator can make right now Notable Quotes from Bo Breuklander "You have to ask people how they feel about it. And you have to listen to what they tell you." "Your job is not necessarily your value. I think it's really important for students to hear that, for younger professionals, for older professionals, for all of us." "Slow down enough to get the functional and the foundations right. Clarity is going to beat speed. Judgment is the new advantage." Resources and Links Dan Nestle Lilypath | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Bo Breuklander Breuklander Communications | Website The AI Comms Lab | Substack Bo Breuklander | LinkedIn Timestamps 0:00:00 Introduction: AI Transformation & Leadership Challenges0:05:48 [Speaker B]'s AI Journey & Focus at Brooklander Communications0:11:22 Addressing Human Factors in AI Workshops0:17:22 Individualized Nature of AI Adoption0:21:22 Students, Employees, and the Hidden Use of AI0:27:01 Are “AI Natives” Ready? Skills vs. Comfort0:34:11 Explainability, Critical Thinking, and Fact-Checking in AI Use0:42:08 Navigating Job Disruption and Entrepreneurial Mindset0:47:42 Practical Steps for Comms Pros: Quick Wins & Automation0:53:57 Using Prompting Frameworks and Moving to Advanced AI Use1:00:16 Investing in AI Learning—No Room for Victimhood1:07:22 Closing Advice: Slow Down, Clarity and Judgment as Advantages (Notes co-created by Human Dan, Claude, and Castmagic) Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 10m
  7. Why AI Risk Is a Communications Problem Now - with Alec Crawford

    Mar 27

    Why AI Risk Is a Communications Problem Now - with Alec Crawford

    You don't roll out AI. It's not an ERP system. And yet most organizations are still treating it like a procurement decision, reaching for governance frameworks and compliance checklists as if the real challenge is containment rather than comprehension. In this episode of The Trending Communicator, host Dan Nestle sits down with Alec Crawford, founder and CEO of Artificial Intelligence Risk Incorporated and host of the AI Risk Reward podcast. Alec built neural networks at Harvard in 1987, spent 30 years on Wall Street as a risk officer managing hundreds of billions, and now builds AI governance, risk, compliance, and cybersecurity platforms. Alec and Dan dig into what risk actually looks like when every employee has access to intelligence, why the crisis playbook most companies rely on is already obsolete, and how deepfake threats and shadow AI are reshaping the landscape for communicators and executives alike. Listen in and hear about... Why domain expertise becomes more valuable, not less, in an AI-enabled organization The context window problem and what it means for accuracy and trust Shadow AI, jailbreak attacks, and the real cybersecurity threats facing companies How deepfakes are already being weaponized against executives and brands Why communicators need to become AI risk experts, not just AI users Notable Quotes from Alec Crawford "Once you understand that, aha, light bulb moment, you can't ask ChatGPT to check its work. Typically, you might go to another model and say, hey, here's what ChatGPT said. What do you think? But you can't ask a model to check its own work." "The way to fix shadow AI is to give people at your company great AI that's better than they could get at home. The best models, connected to your corporate data, connected to your email, connected to anything you could dream you want to be connected to. Why would I now go use some other AI if I've got access to that?" "At this point they probably need somewhere between five and 10 seconds of a video like this to create a deep fake where they can say whatever they want and make you say whatever they want." Resources and Links Dan Nestle Lilypath | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Alec Crawford Artificial Intelligence Risk Incorporated (AIR) | Website AI Risk Reward Podcast AI Risk Reward | Substack Alec Crawford | LinkedIn Timestamps 0:00:00 Opening & Introduction to Alec Crawford, AI Transformation Mistakes0:07:13 AI Hallucinations, Research Pitfalls, and Due Diligence0:12:35 Importance of Prompting, Domain Expertise & AI Iteration0:18:32 Alec’s Journey: From Building Neural Nets to Institutional AI0:24:18 Limits of Large Language Models, Explainability, and AI Sentience0:29:04 Context Windows, Memory Limits, and AI Conversation Pitfalls0:35:42 AI Safety, Prompt Injection, and Corporate Guardrails0:41:09 Beating Shadow AI: Corporate AI Environments & User Adoption0:45:55 AI Agents, Agentic Workflow, and Financial Services Applications0:53:26 Crisis Communication in the AI Era: Risks & Recommendations1:01:30 Future of AI Models, Deepfakes, and Validation Technology1:05:39 Alec’s Book Announcement & Closing Remarks (Notes co-created by Human Dan, Claude, and Castmagic) Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 10m
  8. Organic Isn't Dead, You Just Stopped Talking to People – with Dorien Morin-van Dam

    Mar 13

    Organic Isn't Dead, You Just Stopped Talking to People – with Dorien Morin-van Dam

    People keep writing obituaries for organic content. And every time, communicators chase the paid shortcuts instead of doing the work. Now, as AI-generated content floods every platform, those who abandoned organic are realizing they have nothing to fall back on. In this episode of The Trending Communicator, host Dan Nestle sits down with Dorien Morin-van Dam, owner of More in Media and host of the Strategy Talks podcast, to dig into whether an organic-first philosophy can survive the AI era. With over 15 years of experience in community building and social media strategy—plus an Agile Marketing certification—Dorien has spent her career defending organic content not as nostalgia, but as strategy. From the early days of Facebook groups in Myrtle Beach to Reddit brand management and the community-first model flipping the old course-then-community approach on its head, Dorien and Dan explore what systematic approaches to content actually look like when everyone has access to the same generative tools. They dig into why brands that leaned too hard on AI are already feeling the reckoning, and why live content may be the last frontier that nobody can fake. Listen in and hear about... Why community is the ultimate expression of organic strategy The shift from course-first to community-first business models How community content is reshaping brand reputation and AI search visibility Why live content is the new competitive moat against AI The difference between being creative and becoming a creator Notable Quotes from Dorien Morin-van Dam "Anything that you don't pay for is organic. So if you're still talking to people, organic is not dead." "If you have a thought in your mind, you wake up at 4am and you think about something in your business—that is a LinkedIn post. That is something that AI can't do." "Creating something because you think it's a good business opportunity—creating a community around that, it's going to tank because you're not authentic." "That's the last frontier. You can't copy me live. You can make an AI avatar, but you're not going to have my thoughts live unless I'm there." "The worst strategic mistake that you can make is trying to be something that you're not. And that's the downfall—we're seeing people using AI improperly, and it's all crumbling down." Resources and Links Dan Nestle Lilypath | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dorien Morin-van Dam More in Media | Website Strategy Talks | Podcast Dorien Morin-van Dam | LinkedIn Timestamps 0:00:00 Organic Content’s “Death” and Industry Shifts0:05:40 Early Days of Community Building and Facebook Groups0:12:27 Reddit Community Management and Brand Authenticity0:19:59 Evolution of Community Strategy and Content0:24:47 Starting and Growing Communities: Goals & Authenticity0:30:10 Brand Support, Community Catalysts, and Influencer Dynamics0:36:27 Community vs Followers; PR, Marketing, and Strategy Integration0:42:20 C-suite Ownership of Origin Story and Business Strategy0:49:28 Connecting Community Leadership with Target Audience0:56:08 Life Experience, Conflict Management, and Community Leadership1:00:28 Human Creativity vs AI; Going Live and Authentic Engagement1:06:40 Final Advice: Authenticity, Building Sustainable Communities (Notes co-created by Human Dan, Claude, and Castmagic) Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 10m
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4.8
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About

In today's hyper-accelerated communications world, keeping up means juggling reputation, brand building, crisis management, storytelling, and more while adapting to new technologies like generative AI. The Trending Communicator, hosted by Dan Nestle, is your guide through this chaotic landscape. This podcast dives into the challenges of PR, communications, and marketing today, with experts sharing real stories and strategies for overcoming those challenges and more. It's the perfect resource for professionals looking to innovate, take risks, and stay ahead. Join us to make sense of today’s communications chaos, one insightful conversation at a time.

Information

  • Creator
    Daniel Nestle
  • Years Active
    2020 - 2026
  • Episodes
    129
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 Daniel Nestle
  • Show Website
    The Trending Communicator

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