109 episodes

Welcome to the Tropical Social Podcast! The podcast for social media managers who are looking to stand out online & live the laptop lifestyle.

Join your host Shannon Segall every Tuesday for real conversations that will help you navigate the ups and downs of entrepreneurship & pursue your version of living the laptop lifestyle. Whether you want to work online + live abroad, road-trip across the country, or simply be your own boss from the comfort of your home, The Tropical Social Podcast is here to help you do just that!

Shannon will bring you practical + actionable strategies to help up-level your social media presence, craft a strong personal brand online, & most importantly help you build your social media management business around your dream lifestyle, not the other way around.

So girl, if you’re ready to create your lifestyle by design, you’ve come to the right place. Grab your favorite cup of coffee, a notebook, & let’s dive in!

Tropical Social Podcast | For Social Media Managers Shannon Segall, Social Media Manager + Mentor

    • Business
    • 5.0 • 9 Ratings

Welcome to the Tropical Social Podcast! The podcast for social media managers who are looking to stand out online & live the laptop lifestyle.

Join your host Shannon Segall every Tuesday for real conversations that will help you navigate the ups and downs of entrepreneurship & pursue your version of living the laptop lifestyle. Whether you want to work online + live abroad, road-trip across the country, or simply be your own boss from the comfort of your home, The Tropical Social Podcast is here to help you do just that!

Shannon will bring you practical + actionable strategies to help up-level your social media presence, craft a strong personal brand online, & most importantly help you build your social media management business around your dream lifestyle, not the other way around.

So girl, if you’re ready to create your lifestyle by design, you’ve come to the right place. Grab your favorite cup of coffee, a notebook, & let’s dive in!

    Social Media Is Fake: What I Struggle With As A Digital Nomad

    Social Media Is Fake: What I Struggle With As A Digital Nomad

    Is social media fake, or is it just curated? In today's episode, I'll share my thoughts on this trend. Plus, I'll get real about some of the challenges I've been struggling with as a digital nomad lately.
    Mentioned In Episode: 
    Freelance Friday Podcast  Linkedin Article If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference. 
    Thanks for being apart of The Tropical Social Community!
    XO,
    Shan
    Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 
    Other Links & Resources:
    Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

    • 23 min
    Prioritize Your Brand To Grow Your Business with Kelsey McCormick

    Prioritize Your Brand To Grow Your Business with Kelsey McCormick

    Today, we're joined by Kelsey McCormick, a self-proclaimed Squiggly Creative™ and the founder of Coming Up Roses. Kelsey shares her journey from working with high-profile clients in the music industry to nurturing her own creative studio. Despite growing it into a multi-six-figure business, she eventually shut it down, pivoting to become a brand leader and mentor for creatives worldwide. Tune in to hear Kelsey's unique approach to "watering your brand garden first" and aligning your personal brand with your business goals.
    Connect with Kelsey: 
    Instagram The Warm Up - use code TROPICAL for $50 off  LWOY Other Links & Resources:
    Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

    • 42 min
    Why You Should Create Long-Form Content for SEO with Molly Ho

    Why You Should Create Long-Form Content for SEO with Molly Ho

    Today, I had the pleasure of interviewing Molly Ho, a marketing strategist and manager for service providers, course creators, coaches, and educators. She helps business owners streamline their marketing so they can focus on doing what they do best.
    We dive into why you should be utilizing long-term marketing, how to find a platform suitable for you, & the key elements that make long-form content successful in terms of SEO. Trust me, this episode is packed with invaluable insights to help take your marketing game to the next level!
    Connect with Molly: 
    Website Instagram Molly's Canva Templates Other Links & Resources:
    Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

    • 25 min
    Becoming A Better Marketer: Leveraging Sales Psychology with Monique Harding

    Becoming A Better Marketer: Leveraging Sales Psychology with Monique Harding

    Today, I had the pleasure of interviewing Monique, an Online Business Coach and Therapist who blends self-exploration with informed, personalized strategies to help service-based business owners consistently scale to high-revenue months. If you're looking to take your strategies to the next level, this is the episode for you! We dive into all things sales psychology, crafting an effective message, and building trust with your audience. Press play now!
    Connect with Monique: 
    Instagram  FREE Uniquely You playbook Other Links & Resources:
    Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

    • 34 min
    Building Thriving Communities On Social Media with Katie Campbell

    Building Thriving Communities On Social Media with Katie Campbell

    I'm thrilled to introduce you to today's guest, Katie - a social media and content strategist and the founder of Katie Creative Co, a social media studio dedicated to helping female-owned brands build thriving communities on social media.
    In this episode, we delve deep into Katie's insights on building a thriving community on social media, the key factors that distinguish accounts with strong communities vs those that don't, as well as how she creates content for her own clients. Trust me, you're going to want a notebook for this episode!
    Connect with Katie: 
    Instagram  Joie De Vivre Social soiree newsletter Other Links & Resources:
    Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

    • 33 min
    Community Over Followers: Why Your Following Doesn't ACTUALLY Matter

    Community Over Followers: Why Your Following Doesn't ACTUALLY Matter

    Just because someone has a lot of followers, doesn't mean they have a community. Yup, I said it. Truth is, success in social media goes far beyond just chasing vanity metrics. Simply having followers doesn't guarantee sales. That's why, in today's episode, we're chatting about all things building a genuine community around your brand, not just amassing a following.
    If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference. 
    Thanks for being apart of The Tropical Social Community!
    XO, Shan
    Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business. 
    Other Links & Resources:
    Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

    • 9 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

loelyo ,

Content is gold

Honestly, it’s amazing how much Shannon is giving away for free on this podcast. She’s so knowledgable when it comes to social media marketing & has a clear knack for explaining things in easily digestible details! You can clearly hear how much she cares about what she does in every episode and how much she wants to help listeners ❤️

madelynfur ,

A Must-Listen!

I love this podcast! Shannon gives great, practical, attainable tips that I’ve been able to follow to help grow my social media managing business.

I love how much I learn and how I’m able to set new goals each episode.

Definitely a must-listen if you want to improve your social media game!

FallonTravels ,

Binge-worthy tips for Online Entrepreneurs!

Shannon’s episodes are not only easy to listen to because she’s so relatable, they are also jam packed with actionable tips & advice for online business owners! Anyone who is looking to become a digital nomad or pursue the laptop lifestyle will benefit so much from The Tropical Social podcast.🥰

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