The Two Books You Must Read If You Are Involved In Your Shop’s Marketing [E006‪]‬ The Auto Repair Marketing Podcast

The Two Books You Must Read If You Are Involved In Your Shop’s Marketing
ONE
Summary
If you’ve ever heard Brian or Kim teach, you’ve probably heard them recommend one or both of these great books. Brian likes to say that reading these two books will give you an MBA in auto repair shop marketing. Listen in to find out why, then go get the books and see what all the fuss is about!
TWO
Talking Points
They Ask You Answer by Marcus SheridanRevolutionary Approach to Sales & Content MarketingA different way of looking at business, marketing, and trustThey Ask, You Answer - definedThe Big 5Implementing the answersSoaking it into your shop - becoming part of the shop cultureThe cost. Is it expensive?Building a Story Brand by Donald MillerOur experience. How we heard about it.Going to Nashville - BrianGoing to Nashville - Brian + KimGetting the team onboardReading the book(s)Listening to the podcastMost marketing is a waste of time, money, energy, effort7 Elements of Great Storytelling to Grow Your BusinessIt’s about the transformation of the characterImplement it
THREE
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com 
Facebook - facebook.com/shopmarketingpros 
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros 
FOUR
Lagniappe (Books, Links, Other Podcasts, etc)
https://www.riverpoolsandspas.com/blog/author/marcus-sheridan Rev.com https://storybrand.com/ Book: They Ask You AnswerBook: Building a Storybrand
Thanks to our partner RepairPal. Vist on the Web HEREHow to Connect With Kim and Brian
Shop Marketing Pros Website HERE
Meet us at the many industry events throughout the year.