34 episodes
The Typecast: Grow Your Art Business Katie Johnson and Ilana Griffo of Goodtype
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- Business
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5.0 • 25 Ratings
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Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.
And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!
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Branding and Client Relationships with Scott Fuller | The Typecast Episode 33
In this episode, Ilana and Katie sit down with Scott Fuller, the designer, illustrator, and founder of The Studio Temporary — specializing in crafting compelling brand identities, illustrations, logos, type designs, packaging, and more. Scott discusses the significance of focusing on the end goal and creating timeless, and memorable work.
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A Deep Dive into Multiple Income Streams for Freelance Artists with Jessica Hische | The Typecast Episode 32
In this episode, Ilana and Katie delve into the world of diversifying income streams in the creative industry with Jessica Hische, everyone’s favorite OG lettering artist. They discuss the importance of financial stability and how incorporating various revenue streams can contribute to a more robust creative career.
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Navigating Social Media as a Full-Time Artist with Fabiola Lara | The Typecast Episode 31
In this episode, Ilana, Katie, and Fabiola Lara explore the process of passion projects and merging different interests to create unique content. The conversation touches on cultural influences in creative careers and challenges in traditional job expectations, emphasizing the importance of embracing individuality in creative pursuits.
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Finding Your Creative Community in the Design World with Dan Polyak | The Typecast Episode 30
In this episode, Katie, Ilana, and Dan had an animated discussion, explored the idea of introducing oneself with dislikes, dove into the Chicago pizza scene, and shared stories of how MTV and Nickelodeon shaped their creative journeys.
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Designing for The Music Industry with Dan & Nate from DKNG | The Typecast Episode 29
In this episode, Ilana and Katie dive into the journey of graphic design and illustration with the creative minds behind DKNG Studios, Dan Kuhlken and Nathan Goldman. They cover a wide array of topics, from the importance of creative freedom and the challenges of licensing to the benefits of business diversification.
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How to Stay Playful and Authentic in Your Design Business with Freddie Öst | The Typecast Episode 28
In this episode, Ilana, Katie, and Freddie discuss the journey of being a multi-passionate creative and building a design business. They talk about the value of incorporating play and fun into your work. They also discuss the importance of standing up for your ideas even if it means some people won't like you. They highlight writing books, dealing with criticism, building teams, and having a growth mindset as key elements of a creative journey.
Customer Reviews
I LOVE THE TYPECAST
Listening to The Typecast by Goodtype is like stepping into the art studio you’ve yearned for all your life. It’s filled with knowledge, excitement, laughs, and of course plenty of natural light. Katie and Ilana’s enthusiasm and energy for creating is infectious. And there’s no area of lettering, stationary, graphic design, product selling, and all around creative business topics they don’t touch, because they have done it all. It’s so refreshing when you find creatives so willing to help other creatives. <3
I make sure to put this podcast on when I am feeling creatively overwhelmed, or in the dumps and it always leaves me feeling re-energized and excited to tackle whatever my newest project is. They make every episode a joy to listen to. It's more than just a podcast; it's a beacon of hope and encouragement for anyone daring enough to chase their biggest design dreams.
They also have mastered the art of laughing into the mics without full sending the audio, or overstimulating me! Big win.
The best!!
Ilana and Kate have best energy and always make me laugh. I learn new things every episode and feel like we’re friends in real life.
Love it
So charismatic and easy to listen to. I love their chemistry!!!
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