29 episodes

Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.

And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!

The Typecast: Grow Your Art Business Katie Johnson and Ilana Griffo of Goodtype

    • Business
    • 5.0 • 24 Ratings

Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.

And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!

    How to Stay Playful and Authentic in Your Design Business with Freddie Öst | The Typecast Episode 28

    How to Stay Playful and Authentic in Your Design Business with Freddie Öst | The Typecast Episode 28

    In this episode, Ilana, Katie, and Freddie discuss the journey of being a multi-passionate creative and building a design business. They talk about the value of incorporating play and fun into your work. They also discuss the importance of standing up for your ideas even if it means some people won't like you. They highlight writing books, dealing with criticism, building teams, and having a growth mindset as key elements of a creative journey.

    • 53 min
    Flip The Script: Liz Mosley Takes Over The Typecast and Interviews Us | The Typecast Episode 27

    Flip The Script: Liz Mosley Takes Over The Typecast and Interviews Us | The Typecast Episode 27

    In this episode, Liz Mosley takes on the role of host and interviews Katie and Ilana. Despite living in different parts of the US, they share how they came to collaborate at Goodtype, discussing their journey into leadership roles and the team structure they've developed. This episode emphasizes the importance of self-reflection and embracing weaknesses in entrepreneurship (Katie and Ilana get a little vulnerable too).

    • 51 min
    Should Artists Work for Free with Lennon Bone | The Typecast Episode 26

    Should Artists Work for Free with Lennon Bone | The Typecast Episode 26

    In this episode, Ilana and Katie talk with Creative Strategist, Lennon Bone from Stop the Starving Artist. They discuss a range of topics related to creativity, music, production, and selling your work. They explore the dynamics of collaboration among musicians, transitioning from unpaid work to paid projects, and the significance of storytelling in artistic expression. 

    • 48 min
    The Ups And Downs Of Art Licensing: Real Talk with Elizabeth Silver | The Typecast Episode 25

    The Ups And Downs Of Art Licensing: Real Talk with Elizabeth Silver | The Typecast Episode 25

    In this episode, Ilana and Elizabeth dive into their experiences in the surface pattern design and art licensing industry. Elizabeth shares her journey from working as an in-house designer to freelancing and licensing her artwork. They discuss the misconceptions about art licensing, and the importance of balancing multiple income streams and the challenges of managing time and energy.

    • 50 min
    Staying Motivated with Passion Projects & Hobbies with Elliot Jay Stocks | The Typecast Episode 24

    Staying Motivated with Passion Projects & Hobbies with Elliot Jay Stocks | The Typecast Episode 24

    In this episode, Katie and Ilana dive into the creative journey of Elliot Jay Stocks, a versatile designer and author. They discuss the importance of embracing new projects and taking risks, as well as the value of side projects and passion. This conversation highlights the importance of curiosity and the willingness to try new things in the creative process.

    • 44 min
    Developing an Authentic Creative Voice While Balancing a Day Job with Gian Wong | The Typecast Episode 23

    Developing an Authentic Creative Voice While Balancing a Day Job with Gian Wong | The Typecast Episode 23

    In this episode, Katie and Ilana dive into the world of creativity with Gian Wong, a graphic designer and illustrator. Gian shares his experience of understanding and expressing his creative style— emphasizing the importance of embracing what makes you unique and finding your tribe.

    • 43 min

Customer Reviews

5.0 out of 5
24 Ratings

24 Ratings

b4099 ,

I LOVE THE TYPECAST

Listening to The Typecast by Goodtype is like stepping into the art studio you’ve yearned for all your life. It’s filled with knowledge, excitement, laughs, and of course plenty of natural light. Katie and Ilana’s enthusiasm and energy for creating is infectious. And there’s no area of lettering, stationary, graphic design, product selling, and all around creative business topics they don’t touch, because they have done it all. It’s so refreshing when you find creatives so willing to help other creatives. <3

I make sure to put this podcast on when I am feeling creatively overwhelmed, or in the dumps and it always leaves me feeling re-energized and excited to tackle whatever my newest project is. They make every episode a joy to listen to. It's more than just a podcast; it's a beacon of hope and encouragement for anyone daring enough to chase their biggest design dreams.

They also have mastered the art of laughing into the mics without full sending the audio, or overstimulating me! Big win.

Arissss12345 ,

The best!!

Ilana and Kate have best energy and always make me laugh. I learn new things every episode and feel like we’re friends in real life.

Dzat86 ,

Love it

So charismatic and easy to listen to. I love their chemistry!!!

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