26 episodes

The Unified Brand, brand building and strategy podcast helps directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

The Unified Brand - Brand Building and Strategy Podcast Elements Brand Management

    • Marketing
    • 5.0 • 2 Ratings

The Unified Brand, brand building and strategy podcast helps directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

    Why is Sonic Branding Important for Your Brand?

    Why is Sonic Branding Important for Your Brand?

    What is sonic branding? Why it is crucial for your brand and how to get started. This episode explains what sonic branding is, gives examples of how it has been used effectively and how you can get started with sonic branding. With more and more businesses producing videos, podcasts and video ads the rise in sonic branding has been increasing so it is important now more than ever to get your audio brand handled.

    • 9 min
    Business Strategy, Funding and Growth With Krishna Mohan, President of Genius Visionary Inc

    Business Strategy, Funding and Growth With Krishna Mohan, President of Genius Visionary Inc

    Scaling your business and finding the right source of funding to build your brand can seem like a daunting task, especially with no strategy in place. In this episode, we are joined by Krishna Mohan a business coach and specialist in scaling six to eight figure businesses. And he explains how you can put a plan in place to scale your brand.

    • 45 min
    5 Questions to Ask Before Rebranding Your Business

    5 Questions to Ask Before Rebranding Your Business

    Rebranding Your Business - 5 Things to think about before getting started. This episode explains 5 key things you need to ask yourself before rebranding your business. Rebranding is something that you shouldn't take lightly and you want to make sure you answer the 5 questions in this episode before starting the rebranding process.

    • 10 min
    Post Purchase Marketing and Retail Innovation With Tomas Diaz, co-founder and CEO of Flexengage

    Post Purchase Marketing and Retail Innovation With Tomas Diaz, co-founder and CEO of Flexengage

    With the current shifting retail landscape. Have you considered loyalty begins the moment after purchase? Well, In today's episode we are joined by Tomas Diaz, co-founder and CEO of Flex Engage and he explains how to use post purchase marketing to build trust with your customers and grow your brand.

    • 31 min
    Creating a Verbal Brand With Chip Edwards, Voice Branding Expert From Create My Voice

    Creating a Verbal Brand With Chip Edwards, Voice Branding Expert From Create My Voice

    With the rise in voice assistant platforms, smart speakers and wearables. Have you thought about your brand's presence in this space? Well, In today's episode we are joined by Chip Edwards, a Partner at Create My Voice. He is a voice branding expert that helps brand owners (businesses and influencers) create their verbal brand on Voice Assistant platforms like Smart Speakers, smartphones, and wearables and he explains how to leverage these mediums and verbal branding to help build your brand.

    • 40 min
    4 Reasons a Brand Strategy Workshop can Help Build Your Brand

    4 Reasons a Brand Strategy Workshop can Help Build Your Brand

    Brand strategy workshop and the 4 reasons you should workshop you brand. This episode explains what a brand strategy workshop is, the objectives it should achieve for you brand and the 4 main benefits of partaking in one. Brand strategy workshops are a great way to collaboratively define your brand, audience and the beginnings of your brand identity.

    • 9 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Alex J Sanfilippo ,

Solid host + content

All around a great show! Not only do I listen but I was also able to be a guest on this show which was a great experience. A+! Keep it up

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