100 episodes

Small Business Ownership & Personal Development

Hosted by Keith Kalfas from the Landscaping Employee Trap & Window Cleaning Blueprint.

The Untrapped Podcast With Keith Kalfas Keith Kalfas

    • Business
    • 4.9 • 243 Ratings

Small Business Ownership & Personal Development

Hosted by Keith Kalfas from the Landscaping Employee Trap & Window Cleaning Blueprint.

    How to Delegate and Not be a Pushover

    How to Delegate and Not be a Pushover

    What strategies can be employed to train employees properly and delegate tasks effectively to maintain high-quality work in a business?
    In today's episode, Keith dives deep into the concept of the 'technical perfection deception' and its impact on business profitability. He discussed the critical importance of upholding high standards and not tolerating shortcuts, along with personal anecdotes of addressing corner-cutting and the value of effective leadership. This episode offers invaluable insights for entrepreneurs striving for sustained success. Tune in for indispensable advice and exclusive offers to elevate your business endeavors.
     
    Topics Covered

    00:00 -  Importance of maintaining business integrity and leadership.
    05:02 -  Prioritize integrity and quality work over low prices.
    09:29 - Increase pricing for thorough, meticulous service provision.
    10:30 - Slight quality reduction can increase productivity and profits.
    16:01 - Landscaping professional emphasizes perfection and client satisfaction.
    17:57 - Delegate effectively, hands-only, and inspect work carefully.
    22:09 - Maintain standards, enhance leadership, reduce stress, and improve sleep.
    32:10 - Keith Kalfas announces live events and a new book.
    34:04 - Free guide for successful smartphone business growth.
     
    Key Takeaways: 
    Quality Over Perfection - Instead of striving for 100% technical perfection, consider a minor quality adjustment that allows for efficient time utilization without compromising customer satisfaction. Leadership and Standards - Addressing corner-cutting by employees is crucial for maintaining business integrity and reputation. Effective confrontation and setting high standards ensure top-quality outcomes. Value of High Standards -  Equipping yourself with the right leadership mindset, setting high standards, and maintaining quality work not only elevates your business but also positively impacts your employees and personal life.  
    Connect with Keith
    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas
     
     
    Resources and Websites: 
    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 
    Here: https://www.keithkalfas.com/Landscaping-Series
    Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs
    LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 
    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
    Get Ballard: https://www.ballard-inc.com/
    Identify Your Superpower: keithkalfas.com/superpower
    Free Budget Opt-in: Keithkalfas.com/budget
    Smartphone Video Creation Guide: Keithkalfas.com/smartphone
    Identify Your Power: Keithkalfas.com/superpower

    • 35 min
    He Owns a $15 Million Dollar Landscaping Company | But How is He Smiling?

    He Owns a $15 Million Dollar Landscaping Company | But How is He Smiling?

    In an inspiring episode of the Untrapped Podcast, host Keith Kelfas sits down with Jeremy Talboy, the dynamic founder of North Georgia Landscape Management, a thriving business exceeding $20 million annually. Jeremy, initially aspiring to be a history teacher, shares his transformation into a successful entrepreneur amidst the recession, detailing his ventures into commercial landscaping and pool construction. He emphasizes the significance of learning, teamwork, calculated risks, and a focus on customer satisfaction. Additionally, Jeremy discusses his managerial transition, investing in marketing, and leveraging a comprehensive media team. The episode also delves into navigating business growth, anxiety, and the impact of integrity and faith on success. In closing, Jeremy and the host reflect on the importance of treating people well and acting with integrity. Jeremy recommends following North Georgia Landscape's online presence for their impressive design and build projects. The host, expressing a personal connection, encourages positive reviews and shares the podcast's milestone achievements, including significant downloads and a top-40 ranking in iTunes' entrepreneur category.
     
    "The boat won't reach its destination if it stays in the harbor. It's better to start moving, even if it's in the wrong direction at first because you can always course-correct and reach your final destination faster than if you were just sitting still, unsure of which way to go."
     - Jeremy Talboy
    Topics Covered:
    Teamwork and Humility Overcoming Anxiety and Embracing Risks Delegation and Trust The Art of Hiring and Firing Professionalism in Business Positive Thinking and Manifestation Integrity in Business Pricing and Positioning Taking Massive Action Treating People Right and Listening to Your Instincts Key Takeaways 
    "You have industry partners and trade partners who can assist you. There are also people on Facebook who can provide support. If you're short on manpower, you can go to Facebook Marketplace to find individuals with access to labor, machines, and trucks. There are always people looking for work, so you need to be resourceful. Here's an epiphany: Chuck in a truck might think, "I committed to digging this ditch, so I'll just work myself to exhaustion to get it done." However, Abundant Anthony would think, "I need a team to dig this ditch because I can't afford to exhaust myself for three nights till 10 o'clock. I need to focus on being the visionary for the facility." - Jeremy

     
     
    Connect with Keith
    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas
     
    Resources and Websites: 
    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 
    Here https://www.keithkalfas.com/Landscaping-Series
    Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
    LANDSCAPING BUSINESS 
    How to Guide: https://www.keithkalfas.com/16
    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
    Get Ballard: https://www.ballard-inc.com/
    Easy Budgeting Blueprint: keithkalfas.com/budget
    Smartphone Video Creation Guide: Keithkalfas.com/smartphone

    Identifying Your Superpower: Keithkalfas.com/superpower
    Discover the 3 Steps To Crush It in Your Landscaping Business: Keithkalfas.com/superpower    

    • 1 hr 12 min
    Keith Kalfas Keynote Talk at the SYNKD Live Event in Atlanta - Talking about my P.O.P.P Framework

    Keith Kalfas Keynote Talk at the SYNKD Live Event in Atlanta - Talking about my P.O.P.P Framework

    In today's episode, I've explored the emotional impact of creating motivational videos and a personal story of overcoming fear to inspire others as I share some inspirational thoughts in this event as a guest speaker. 
    I dove into content syndication strategies and social media engagement tips. You don't want to miss these actionable insights! Oh, and I also shared my journey in growing my brand through video marketing, so stay tuned for that. Remember, it's time to start making videos and sharing your unique story. Let's go all in and make an impact and tune in on the show. 
     
    "I want you to take your passion and start a podcast, start making videos, you wouldn't believe how many leads come into your business"
    - Keith Kalfas
     
    Topics Covered

    00:00 Inspire to create videos, engage, and grow.
    04:40 Passion overcomes pressure to be unique.
    07:16 Using vulnerability to share business challenges.
    11:57 The Character faces an impossible challenge, and commits to change.
    16:27 Status plays an individual identity in society.
    18:07 Authenticity leads to success and connections.
    22:13 Started small, now offering luxury property services.
    25:02 Optimized video length varies, tailored to the audience.
    30:24 Be mindful of what you share online.
    31:55 Using videos to boost confidence and motivation.
    36:43 Optimize social media use for maximum engagement.
    39:45 Hiring media person to share content widely.
     
    Key Takeaways: 
    Authenticity is Key: Understand the importance of being authentic and showcasing your unique personality when marketing businesses on social media. Authenticity builds trust and connection with your audience. Utilize Different Platforms: Analyze the importance of using different social media platforms for business and content marketing. It's important to understand and leverage the strengths of each platform to reach a wider audience and engage potential customers effectively. Embrace Vulnerability: Discover the power of vulnerability and authenticity in creating marketing videos. Sharing genuine stories and behind-the-scenes moments can connect with potential customers and earn credibility for your brand. Embracing vulnerability is the new credibility in marketing.  
    Connect with Keith
    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas
     
     
    Resources and Websites: 
    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 
    Here: https://www.keithkalfas.com/Landscaping-Series
    Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs
    LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 
    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
    Get Ballard: https://www.ballard-inc.com/
    Identify Your Superpower: keithkalfas.com/superpower
    Free Budget Opt-in: Keithkalfas.com/budget
    Smartphone Video Creation Guide: Keithkalfas.com/smartphone
    Identify Your Power: Keithkalfas.com/superpower

    • 41 min
    Mastering Social Media Marketing For Explosive Growth In Your Service Business! EXACTLY HOW I DO IT

    Mastering Social Media Marketing For Explosive Growth In Your Service Business! EXACTLY HOW I DO IT

    In this episode, Keith shares his journey of starting a landscaping business and growing it by leveraging digital marketing strategies, social media, and video marketing. He delves into the value of using virtual assistants to handle aspects of the business such as bookkeeping, marketing, and content creation. Keith underscores the importance of hiring fast and firing fast, maintaining clear communication, and providing fair remuneration to virtual assistants. His business strategy also includes having an integrator role to translate vision into reality, and using online platforms like Upwork to source virtual assistants.
     
    "Success is not a solo journey; it's the symphony of delegation, automation, and visionary leadership that orchestrates dreams into reality."
     - Keith Kalfas
    Topics Covered:
    Introduction and Personal Journey The Power of Social Media Marketing Leveraging Online Platforms for Business Growth The Importance of Consistent Content Creation The Challenges of Running a Business The Solution: Hiring Virtual Assistants Building a Media Business with Virtual Assistants The Power of Delegation and Outsourcing The Marketing Progression Pyramid The Role of Virtual Assistants in Business Growth The Importance of Brand Consistency The Power of Automation in Business Q&A Session Key Takeaways 
    The takeaway from this passage seems to be about the excitement and fulfillment that comes from achieving dreams and goals in business, particularly through delegation, automation, and hiring the right people. It highlights the importance of having a vision and being able to delegate tasks effectively to grow a business. The example of Marvin and his automation success illustrates how strategic delegation can lead to significant progress and freedom to pursue other goals, such as starting a podcast and traveling. It also emphasizes the value of investing in employees and virtual assistants, recognizing their contributions, and paying them well for their work. Overall, the message is about the transformative power of effective delegation and strategic planning in business growth.

     
     
    Connect with Keith
    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas
     
    Resources and Websites: 
    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 
    Here https://www.keithkalfas.com/Landscaping-Series
    Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
    LANDSCAPING BUSINESS 
    How to Guide: https://www.keithkalfas.com/16
    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
    Get Ballard: https://www.ballard-inc.com/
    Easy Budgeting Blueprint: keithkalfas.com/budget
    Smartphone Video Creation Guide: Keithkalfas.com/smartphone

    Identifying Your Superpower: Keithkalfas.com/superpower

    • 34 min
    7 Steps to Marketing Your Service Business | Keith Kalfas Speech Lawn Care Life Conference

    7 Steps to Marketing Your Service Business | Keith Kalfas Speech Lawn Care Life Conference

    In this episode, Keith Kalfas speaks on the importance of developing effective marketing strategies for small businesses, emphasizing the role of networking and attending live events to gain insights. He discusses his seven steps to marketing business which include taking advantage of Google My Business, adopting price transparency, downloading the MailChimp app for email marketing, and making use of ringless voicemail for retargeting existing clients. Keith further emphasizes the need for outsourcing tasks like website building or graphics design to virtual assistants and the importance of delegating tasks to knowledgeable parties rather than attempting to master all roles individually. By being transparent, consistent, and constantly engaging with customers, he suggests businesses can effectively raise their profiles and increase their clientele.

    "Success grows from nurturing the low-hanging fruit. Retarget your existing clients first; they're the seeds of your future harvest. Stay on their minds, show gratitude, and offer value consistently. Like a well-tended garden, your efforts will yield abundant returns."  
     - Keith Kalfas

    Topics Covered:
    Challenges of Small Business Ownership Importance of Marketing and Delegation Challenges of Self-Employment and Control Building Your Marketing Team Value of Self-Taught Marketing Marketing Struggles and Delegation Learning from Mistakes Delegation Challenges and Control Marketing Budget Importance Challenges of Wearing Many Hats Importance of Delegation and Outsourcing  Virtual Assistants' Value Importance of Consistent Marketing 
    Takeaway: 
    "Utilize these seemingly small strategies—such as garnering positive five-star reviews, leveraging ringless voicemail, and implementing email marketing. Additionally, consider hiring virtual assistants to support your graphic design needs and create compelling flyers. These actions can help you establish an effective marketing system, enabling you to generate revenue consistently. Think of it as a reliable tool that you can access whenever needed, providing you with a constant stream of returns." - Keith Kalfas
    Connect with Keith
    Instagram: https://www.instagram.com/keithkalfas/

    Facebook: https://www.facebook.com/thelandscapingemployeetrap

    Website: https://www.keithkalfas.com/resources

    Youtube: https://www.youtube.com/@keith-kalfas
     
     

    Resources and Websites: 
    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 
    Here https://www.keithkalfas.com/Landscaping-Series
     
    Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
     
    LANDSCAPING BUSINESS 
    How to Guide: https://www.keithkalfas.com/16
     
    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
     
    Get Ballard: https://www.ballard-inc.com/
     
    Easy Budgeting Blueprint: keithkalfas.com/budget
     
    Easy Budgeting Blueprint: keithkalfas.com/4steps
     

    • 1 hr 3 min
    Scaling Tree Business: How Joshua Tree Experts Made Franchising Work to Their Advantage

    Scaling Tree Business: How Joshua Tree Experts Made Franchising Work to Their Advantage

    Today, Keith is joined by special guests, Joshua Tree Experts, who share their insights and success in franchising their tree business. From discussing the challenges and trust required in tree work to delving into creating a franchise system, this episode provides a captivating look into the world of scaling a business in the green industry.
    Listeners can expect to gain valuable knowledge about franchising, budgeting, hiring, and managing a business, along with actionable tips and resources to support their entrepreneurial journey. With engaging discussions and practical insights, this episode promises to be an enlightening and inspiring listen for anyone looking to grow and scale their business.
     
    Topics Covered
    00:00 Franchising necessitates careful relationship-building and substantial administrative preparation, such as state registration and the development of comprehensive operational and disclosure documents.
    06:19 Free education and franchise opportunities in tree care.
    09:10 The company successfully implemented the Gino, Wickman, and EOS model.
    13:09 Developing diverse skills for strategic business expansion.
    14:43 The corporate office offers comprehensive recruitment support.
    18:09 Establishing goals, enforcing accountability, fostering team collaboration.
    20:49 Franchise support and success processes for franchisees.
     
    Key Takeaways: 

    1. Building a Franchise for Your Business:
    Learn how Joshua Tree Experts leveraged their expertise in the tree care industry to create a replicable and scalable business model, similar to the franchise systems seen in fast-food chains. Their approach has led them to sell 5 franchises in just over a year, with expansion plans across different cities.
    2. Transforming Your Business through Clear Systems and Support:
    Discover how the Joshua Tree Experts team emphasizes providing a clear system and unwavering support for their franchisees. They have streamlined processes for onboarding, tool and equipment procurement, and even offer a comprehensive recruitment process to ensure their franchisees have the necessary backing to succeed.
    3. Nurturing a Collaborative and Forward-Thinking Culture:
    Joshua and Dylan reveal the importance of fostering a collaborative environment and a forward-thinking mindset within the franchise. They actively seek out entrepreneurial individuals who are not just looking to do the technical work but are keen on investing in and scaling a proven system.
     
     
    Resources and Websites: 
    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 
    Here: https://www.keithkalfas.com/Landscaping-Series
    Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs
    LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 
    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
    Get Ballard: https://www.ballard-inc.com/
    Identify Your Superpower: keithkalfas.com/superpower
    Free Budget Opt-in: Keithkalfas.com/budget
    Smartphone Video Creation Guide: Keithkalfas.com/smartphone
    Identify Your Power: Keithkalfas.com/superpower
     

    • 24 min

Customer Reviews

4.9 out of 5
243 Ratings

243 Ratings

bob1weaver ,

Greatness

That’s how you describe Keith! The about of wisdom he’s developed and shares with us is priceless! Thank you for your devotion!

snow games ,

Great Podcast

It is very educational and helpful to me, I have learned a ton about how to charge, what to do, and how to manage my finances, really great show.

Tonyvanamburgh ,

Keep it up

I love your podcast I working on fixing my business keep it up we all love u

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