6 episodes

People all over the world are turning to YouTube to learn everything from how to make sourdough bread to how to change a tire. But how much do you really know about how YouTube works? How do creators make money? And what does it take to go from recording in your living room to turning your passion into a lucrative business? Join host Brittany Luse as we explore all of that and more in YouTube’s The Upload: The Rise of the Creator Economy. The Upload is a YouTube podcast produced in partnership with National Public Media.

The Upload: The Rise of the Creator Economy YouTube

    • Business
    • 5.0 • 33 Ratings

People all over the world are turning to YouTube to learn everything from how to make sourdough bread to how to change a tire. But how much do you really know about how YouTube works? How do creators make money? And what does it take to go from recording in your living room to turning your passion into a lucrative business? Join host Brittany Luse as we explore all of that and more in YouTube’s The Upload: The Rise of the Creator Economy. The Upload is a YouTube podcast produced in partnership with National Public Media.

    Making Moves

    Making Moves

    Recording artist DDG joins Brittany to talk about how his success as a vlogger on YouTube helped him break into the music business. Then Brittany chats with Tuma Basa, YouTube’s Director of Black Music & Culture, about how the platform can help artists reach audiences.

    • 30 min
    Finding Flexibility

    Finding Flexibility

    Emmy, known as Emmymade, chats with Brittany about food, work-life balance, and staying inspired. Then, Brittany chats with Jamie Reichstein, YouTube’s head of Creator Partnerships, about how the platform supports creators.

    • 29 min
    From Passion to Profit

    From Passion to Profit

    Caleb Marshall, better known as The Fitness Marshall on YouTube, discusses passion, perseverance and profit with host, Brittany Luse. Later, Brittany speaks with YouTube’s Jamie Byrne about the platform's monetization features.

    • 30 min
    Pivoting During the Pandemic

    Pivoting During the Pandemic

    After Randy and his wife lost the majority of their income due to the pandemic, Randy decided to do what he always dreamed of: document his father’s Cantonese recipes. In this episode, Brittany talks with Randy and his parents — Chung Sun Lau and Jenny Lau — about how they created a successful YouTube channel in only a few short months.

    • 31 min
    Yes, It's a Real Career

    Yes, It's a Real Career

    Brittany talks with YouTube star, comedian, actress and best selling author Lilly Singh about her rise to fame. Then, Brittany turns to YouTube’s Head of Culture & Trends, Kevin Allocca, to learn more about the business side of the creator economy.

    • 30 min
    Introducing The Upload

    Introducing The Upload

    We’re pulling back the curtain to find out how the creators behind rising and established YouTube channels turned their passions into full-time careers, transformed the internet, and changed the way we do business. The Upload: The Rise of the Creator Economy is a podcast by YouTube, produced in partnership with National Public Media.

    • 2 min

Customer Reviews

5.0 out of 5
33 Ratings

33 Ratings

Chonguito ,

Engaging and informative

Great series. I just heard #5 of 5. Like the host, I thought I knew; but it was great to hear from the protagonists and the people behind the scenes making this all work. Great job!

paperarmadillos ,

Loving It

Really enjoy the host of the podcast and it’s well written, easy listening. Looking forward to the next season!

MissingWatchmen ,

So inspiring!

Love the host and the peek behind the curtain of some of the most successful creators in the biz.

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