13 min
The urge to solve a consumer frustration leads to business success The Small Business Association of Michigan’s Small Business Weekly Podcast
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- Business
On today’s SBAM Weekly Podcast, Michael Rogers talks with Sara Moylan, founder of a great Michigan small business success story: SHEFIT, based in Hudsonville. “I believe some of the best products are born out of one's desire to solve a problem and that was me,” she says. “I never had any intention of starting a company, I was just a frustrated fed up consumer who decided to take matters into her own hands, because every sports bra I wore was not doing what I needed. And that's really how SHEFIT was born. It was really truly born out of a desire to change what wasn't working.”
The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We’re located in Lansing, just one block from the Capitol.
Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own.
Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it!
(music licensed from www.jukedeck.com)
On today’s SBAM Weekly Podcast, Michael Rogers talks with Sara Moylan, founder of a great Michigan small business success story: SHEFIT, based in Hudsonville. “I believe some of the best products are born out of one's desire to solve a problem and that was me,” she says. “I never had any intention of starting a company, I was just a frustrated fed up consumer who decided to take matters into her own hands, because every sports bra I wore was not doing what I needed. And that's really how SHEFIT was born. It was really truly born out of a desire to change what wasn't working.”
The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We’re located in Lansing, just one block from the Capitol.
Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own.
Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it!
(music licensed from www.jukedeck.com)
13 min