Learn what’s working right now to grow your real estate business. Hear from the best real estate agents in the country and get actionable, no-hype advice from esteemed marketing, business, and technology experts.
Welcome to The Walkthrough, HomeLight’s podcast by and for the best real estate agents around. Fun, fast-paced, and informative, every show delivers critical information to help agents take their business from good to great to amazing. Subscribe today and get ready to be more productive, more efficient, and more successful.
How to Turn Your Facebook Page Into a Lead Gen Machine and Close 200+ Deals/Year
Many real estate agents say that social media is their #1 source of leads, but getting leads is only half the battle. Closing transactions is what it's all about...turning those leads into forever clients. On this week's Walkthrough, Las Vegas agent Joe Herrera shares the unconventional system that his team is using not only to generate hundreds of Facebook leads every month, but to turn those leads into more than 200 deals per year. You don't want to miss this unique approach to using a Facebook Business Page in ways that few agents are using theirs.
No ISAs? No Problem. Shanan Steere on High-Level Lead Conversion for Small Teams
Inside sales agents (ISAs) are a key piece of a successful follow-up system. They're the masters of speed to lead and free up agents to work only with active buyers and sellers. But ISAs aren't for everyone. Many small teams and solo agents don't have or want ISAs, but still manage to compete and win the battle for online leads. Today on The Walkthrough, Shanan Steere shares the follow-up system that has powered her 3-agent team to 130 deals and $40 million volume in the Kansas City market. All without the help of ISAs.
Here's the Time-Blocking System That Helped Cliff Lewis Sell 57 More Homes in One Year
Most real estate agents would say that selling 90 homes is a successful year. But not Cliff Lewis. He sold 90 homes in 2013, but worked 100 hours each week to do it. He had no time to be with his newborn twins and couldn't take a vacation. Something had to change. That's when Cliff started time-blocking with a unique, color-coded system that ties specific tasks to how they impact all aspects of his business. On this week's Walkthrough, Cliff shares his complete time-blocking system -- the system that helped him sell 147 homes the next year while working less and spending more time with his family. If you're ready to run your business and stop letting the business run you, this is a conversation you can't miss.
Working Distressed Properties: How to Navigate and Win in This Evolving Market
The headlines change almost every day. But this much seems clear: Millions of homeowners, landlords, and renters will face a distressed property situation as eviction and foreclosure moratoriums end. They'll need a professional's help. They'll need solutions to a difficult situation. In this week's Walkthrough, Christina Griffin shares her outlook for the months ahead and delivers the systems and scripts that she’s used to sell more than 2,000 distressed properties in her 20-year career. You'll learn how to prospect for distressed properties, how to approach homeowners, how to work with banks, and much more that will position you as the local expert with solutions to help those in need.
3 Crucial Questions to Make Yourself an Irreplaceable Real Estate Agent
You hear our mission in every episode. The Walkthrough exists to help you grow your business, stand out from the crowd, and become irreplaceable. The first two are obvious. That third one ... what's that about? With some national real estate companies trying to replace agents with technology, or calling agents a dying breed, it's about being so valuable and important that you can't be disrupted. On this week's Walkthrough, host Matt McGee shares three crucial questions that will help you become irreplaceable.
6 Creative Ways to Find and Win New Listings in a Low-Inventory Market (Part 2)
Jim Remley is back with part two of our series on finding inventory in a low-supply market. Last week, you heard Jim talk about unsolicited CMAs and a unique way to turn a pre-listing kit into a referral-making machine. This week on The Walkthrough, Jim shares four more creative ways you can proactively find new listings no matter how low inventory is in your market. Be ready to hear specific scripts, tactics, and websites you can use to execute on these ideas. This is part two of a two-part series!
Info you can use immediately
I just finished the two-part interview with Isacc Guzman. Not only do I know Isacc, but I have been fortunate enough to learn many things from him that we have implemented in our daily operations. Pacing of the show is excellent and the host gives you both time for notetaking as well as specific item recap. If you can take even a few of these tips and work them in right away, your business will be better for it. Great job!
The struggle is real
I just listen to my first podcast on “time blocking”. Great suggestions and what a relief knowing the struggle of time management is not just mine. I am a new agent trying to figuring out how to better juggle husband, kids, home, and work. Thank you for sharing this great info. I will listen every week!
Pretty helpful to learn from the best. It’s gotten better over time, with lots of helpful tips versus just two people talking shop. The real life examples make it feel like this isn’t hot air.