The Walkthrough | HomeLight's Real Estate Podcast HomeLight Inc.

Are you waiting and hoping for the market to return to normal? Waiting for sellers to get back in the market, so you can pick up more listings? There's a better way. "The market has very little to do with your success. What has to do with your success is strategy. What is your strategy on a daily basis within the market that you work in?" This week on The Walkthrough, Jim Remley shares six creative ways you can proactively find new listings no matter how low inventory is in your market. Be ready to hear specific tactics, tools, and websites you can use to execute on these ideas. This is part one of a two-part series!

Just about all of real estate's measurables have been pointing in seller's favor for the past year. Inventory hit record lows. Home prices hit record highs. Buyer demand has been off the charts, fueled by shifting priorities during the pandemic and record low interest rates. But with the midway point of 2021 in the rearview mirror, there are signs of a light at the end of the tunnel. On this week's Walkthrough, HomeLight's Caroline Feeney is here to share data from our Summer 2021 Top Agent Insights Survey. And three top agents from across the country join us to share stories from the real estate trenches -- and the small signs they're seeing that the market might be changing.

If you don't work your database, the next agent will. But there aren't many real estate agents who love making regular calls to their past clients and sphere. So how do you stay top of mind with the people who are most likely to refer you? On this week's Walkthrough, Josh Anderson shares five savvy things his team has done to stay top of mind and build a 75% referral-based business. You'll learn the programs they use to make sure they get regular "touches" not only with their database, but with the Nashville community at large. (And don't miss the accompanying free downloads available in our Facebook listener community!)

You probably laughed the first time someone said you should be making videos on TikTok. "But it's a kids app! But it's all about dancing and goofing around!" Glennda Baker, one of the top agents in Atlanta and a 28-year veteran, begs to differ. She's posting a TikTok video every day and, since last October, has closed 8 deals worth $141,000 in GCI just from TikTok leads. This week on The Walkthrough, Glennda shares her TikTok journey and explains the strategy that's earning her new clients on a consistent basis and growing her business.

Stories create connections. In a people business like real estate, stories can create clients and earn you referrals. But you need to be strategic about it. On this week's Walkthrough, storytelling coach Andy Henriquez shares how any real estate agent can find the right story to tell and how to be strategic about telling it. Because when you tell the right story at the right time, people will remember you, like you, and want to do business with you.

Have you ever watched a testimonial video where the client spends five minutes talking about how great their agent us? Of course you haven't. Who wants to listen to THAT?!? Too many real estate testimonial videos miss the mark. They fail to capture anyone's attention. In this week's Walkthrough, host Matt McGee shares five tactics to help you make the best video testimonials in your market -- the kind of videos that people will watch and will compel them to want to work with you.