The Walkthrough | HomeLight's Real Estate Podcast HomeLight Inc.

Many real estate agents say that social media is their #1 source of leads, but getting leads is only half the battle. Closing transactions is what it's all about...turning those leads into forever clients. On this week's Walkthrough, Las Vegas agent Joe Herrera shares the unconventional system that his team is using not only to generate hundreds of Facebook leads every month, but to turn those leads into more than 200 deals per year. You don't want to miss this unique approach to using a Facebook Business Page in ways that few agents are using theirs.

Inside sales agents (ISAs) are a key piece of a successful follow-up system. They're the masters of speed to lead and free up agents to work only with active buyers and sellers. But ISAs aren't for everyone. Many small teams and solo agents don't have or want ISAs, but still manage to compete and win the battle for online leads. Today on The Walkthrough, Shanan Steere shares the follow-up system that has powered her 3-agent team to 130 deals and $40 million volume in the Kansas City market. All without the help of ISAs.

Most real estate agents would say that selling 90 homes is a successful year. But not Cliff Lewis. He sold 90 homes in 2013, but worked 100 hours each week to do it. He had no time to be with his newborn twins and couldn't take a vacation. Something had to change. That's when Cliff started time-blocking with a unique, color-coded system that ties specific tasks to how they impact all aspects of his business. On this week's Walkthrough, Cliff shares his complete time-blocking system -- the system that helped him sell 147 homes the next year while working less and spending more time with his family. If you're ready to run your business and stop letting the business run you, this is a conversation you can't miss.

The headlines change almost every day. But this much seems clear: Millions of homeowners, landlords, and renters will face a distressed property situation as eviction and foreclosure moratoriums end. They'll need a professional's help. They'll need solutions to a difficult situation. In this week's Walkthrough, Christina Griffin shares her outlook for the months ahead and delivers the systems and scripts that she’s used to sell more than 2,000 distressed properties in her 20-year career. You'll learn how to prospect for distressed properties, how to approach homeowners, how to work with banks, and much more that will position you as the local expert with solutions to help those in need.

You hear our mission in every episode. The Walkthrough exists to help you grow your business, stand out from the crowd, and become irreplaceable. The first two are obvious. That third one ... what's that about? With some national real estate companies trying to replace agents with technology, or calling agents a dying breed, it's about being so valuable and important that you can't be disrupted. On this week's Walkthrough, host Matt McGee shares three crucial questions that will help you become irreplaceable.

Jim Remley is back with part two of our series on finding inventory in a low-supply market. Last week, you heard Jim talk about unsolicited CMAs and a unique way to turn a pre-listing kit into a referral-making machine. This week on The Walkthrough, Jim shares four more creative ways you can proactively find new listings no matter how low inventory is in your market. Be ready to hear specific scripts, tactics, and websites you can use to execute on these ideas. This is part two of a two-part series!