40 episodes

No-nonsense insight for business folks! Whether you're contemplating starting a business, you're new to business, or you're a pro who is dealing with unresolved challenges, this is the place for you. You'll get actionable ideas, insights, and the motivation to grow your business, as you've always hoped to. Your host, Ed Drozda, The Small Business Doctor brings down-to-earth talk, conversation with thought-leaders, and much more. The key to your success lies in the untapped potential of you and your team. Join us at the Trough as we tap into your opportunity. A special shout-out to Tim Paige. Not only an amazing Human Resources VP at a prestigious New England university but a true Master of Music. That's right, he produced, played, mixed, and recorded our music tracks. Thanks, Tim.

The Water Trough- We can't make you drink, but we will make you think‪!‬ iStock Photos

    • Business

No-nonsense insight for business folks! Whether you're contemplating starting a business, you're new to business, or you're a pro who is dealing with unresolved challenges, this is the place for you. You'll get actionable ideas, insights, and the motivation to grow your business, as you've always hoped to. Your host, Ed Drozda, The Small Business Doctor brings down-to-earth talk, conversation with thought-leaders, and much more. The key to your success lies in the untapped potential of you and your team. Join us at the Trough as we tap into your opportunity. A special shout-out to Tim Paige. Not only an amazing Human Resources VP at a prestigious New England university but a true Master of Music. That's right, he produced, played, mixed, and recorded our music tracks. Thanks, Tim.

    Surrounding Ourselves with the Power of Courage, Trust-Building, and Authenticity

    Surrounding Ourselves with the Power of Courage, Trust-Building, and Authenticity

    Irene Stern Frielich discusses the attributes of courage, trust-building, and authenticity and how they have helped her achieve audacious goals she sets for herself. Setting those lofty goals, and having an operational plan to break down her goals and then execute on them, has helped Irene to grow her instructional design consulting business and has propelled her through writing and publishing her memoir. Now, Irene uses the same strategies to realize her goal of scheduling 50 events related to her book in the next year, while also achieving the business goals she’s set for EnVision.

    Irene is the owner of EnVision Performance Solutions, an award-winning instructional design consulting firm based in Massachusetts. For the past 25 years, Irene and her team have been developing customized learning solutions for large and small corporations, not-for-profit groups, and public health organizations. 
    Irene’s memoir, Shattered Stars, Healing Hearts: Unraveling My Father’s Holocaust Survival Story, came out in October 2023 and has earned the #1 New Release in Jewish Biography and #1 New Release in Holocaust Biography spots on Amazon. Irene has spoken internationally about her family’s story and has had articles about her family published in German and Dutch media. She is deeply grateful to the eighteen courageous individuals who helped her family survive.
    More from Irene Stern Frielich
    Irene's business, EnVision Performance Solutions, providers of custom instructional design services: www.envision-performance.comIrene's book, Shattered Stars, Healing Hearts: Unraveling My Father’s Holocaust Survival Story, available at: https://www.amazon.com/dp/B0CKJ9WX35Irene's family story presentations and author talks are described here: Book Irene Frielich, Author & Speaker, Shattered Stars, Healing Hearts (good for community groups, churches and synagogues, business groups, book clubs, and any organization looking for inspiration to lead the way in doing good in the world)

    • 33 min
    A Long Time Gone and I am Grateful

    A Long Time Gone and I am Grateful

    • 7 min
    Working Better When Working From Home

    Working Better When Working From Home

    My Home Office Hacks Publisher Joe D’Eramo, a copywriter/marketing & PR consultant by trade, shares his insights on being more productive while working in a home office. During this episode, we’ll also delve into marketing campaigns for small business owners: what works and how they could be better.

    My guest is Joe D’Eramo, the founder and publisher of My Home Office Hacks, a virtual water cooler/newsletter for work-from-home professionals and home-based business owners. Joe’s been working remotely as a freelance copywriter/marketing & PR consultant since 2002. In addition to My Home Office Hacks, Joe has self-published two books, Recipes for the Roommate-Impaired and 25 Ways to Go from Stepfather to StepDad. He’s the father of a very cool 17-year-old and the owner of HiRoad Communications (www.hiroadcommunications.com) of Plymouth, Massachusetts. You can read My Home Office Hacks on Substack at https://iworkfromhome.substack.com/.

    • 26 min
    Creating an Impact in Your Community- a consideration for any business owner

    Creating an Impact in Your Community- a consideration for any business owner

    Today I am joined by Kelly Fox for a conversation about work and volunteerism in the non-profit sector. Kelly's journey is powerful and I want to share it with you, with the hope that you will be inspired to explore your opportunities. One of the most powerful takeaways is the impact that Kelly's non-profit work has had on her for-profit business.

    Kelly Fox came to the financial services industry by way of retail buying and customer service. setting. Early on she sought answers to questions of financial viability but could find no one to help her out. She was fortunate enough to come across a mentor who saw her potential as a financial advisor and professional and she proceeded to progress to where she is today as a self-employed Financial Advisor. 
    Kelly, however, had further aspirations to serve the non-profit sector. Her efforts helped grow the local Council for Children from 12 to 150 volunteers. The extent of her efforts has had a profound impact on local children, their families, and the community at large. Kelly’s uncanny ability to successfully serve in both roles is simply amazing. I am thrilled to call Kelly Fox a friend and I am humbled by her unending commitment, passion, and humility.  

    • 25 min
    Marketing Strategy: Does It Make Sense for You?

    Marketing Strategy: Does It Make Sense for You?

    Today I am joined by my guest and friend, Ed McDonough. Join us for an enlightening discussion about marketing strategies and tools that will help you to increase your visibility and sales effectiveness.

    Ed is the founder and Chief Marketing Officer of ECE Marketing Services which is located in New Bern, NC. Since 2001 Ed has been a successful entrepreneur and multi-business owner who has a unique talent for developing and implementing winning email marketing campaigns, automated client acquisition systems, and proven lead generation and sales funnels for companies of all sizes.
    He is the author of 4 marketing strategy books including Amazon Best Sellers, Build And Monetize Your Email List, and Client Acquisition Marketing.
    Ed is a Marketing Strategy Advisor who has taught marketing seminars and workshops to thousands of B2B consultants and company owners throughout the United States.

    Learn more about Ed's latest book here, Client Acquisition Marketing. Learn more about Ed and ECE Marketing Services here.  

    • 24 min
    Industry Analysis- Your business is not too small to benefit.

    Industry Analysis- Your business is not too small to benefit.

    Your business does not exist in a vacuum. No matter how big your business is, the ability to analyze and understand your competition is essential for success. One analytical tool is Porter's 5 Forces Analysis. These 5 forces, competitive rivalry, supplier power, buyer power, threat of substitutes, and threat of new entries, can provide information that will solidify your business integrity. Listen in to learn more. 

    • 12 min

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