164 episodes

Hey wedding photographers, I'm your host, Alora Rachelle, and I'm a wedding photographer turned business strategist. Think of me as your go-to in the industry who will give you the no-fluff strategies you've been searching for. I took my business from $10,000 to $100,000 in two years. I'm also the creator of The Wedding CEO, a group coaching program that will help you make $100k with 20 weddings & half of your weekends free. Subscribe now, and don't miss another episode.

The Wedding CEO: Photography Podcast Alora Rachelle

    • Business
    • 5.0 • 91 Ratings

Hey wedding photographers, I'm your host, Alora Rachelle, and I'm a wedding photographer turned business strategist. Think of me as your go-to in the industry who will give you the no-fluff strategies you've been searching for. I took my business from $10,000 to $100,000 in two years. I'm also the creator of The Wedding CEO, a group coaching program that will help you make $100k with 20 weddings & half of your weekends free. Subscribe now, and don't miss another episode.

    How Khariza Made $52K With a 9-5 and a Simple Website Refresh

    How Khariza Made $52K With a 9-5 and a Simple Website Refresh

    In this episode, Alora interviews Khariza, a student who has successfully transitioned from earning $20k to $52k as a wedding photographer. Khariza shares her journey starting from 2016, initially capturing events like a Vietnamese tea ceremony with limited experience, to leveraging social media and second shooting gigs for portfolio building. The conversation dives into the pivotal role of The Wedding CEO program in helping Khariza overcome marketing, branding, and pricing challenges, leadin...

    • 27 min
    Don’t Invest in a Rebrand Without Doing This First

    Don’t Invest in a Rebrand Without Doing This First

    This episode emphasizes the importance of fully understanding your brand's core - its story, pillars, and personality - before considering a rebrand. Alora highlights the misconception that a rebrand merely involves aesthetic changes like fonts and colors, instead advocating for a deep dive into what makes your brand unique to attract your ideal clients effortlessly. Insight is shared on creating content around your brand story, with a practical guide on how rebranding or refreshing...

    • 9 min
    You Can Create the Perfect Wedding Packages (Here’s How)

    You Can Create the Perfect Wedding Packages (Here’s How)

    In this episode, we discuss the concept of price perfection for wedding photographers, challenging traditional notions of pricing based on self-worth. Alora shares personal experiences of undercharging and evolving in the business, emphasizing the importance of determining prices based on the costs of life, business, and savings rather than competition or self-valuation. The episode introduces the profit pricing calculator, a tool designed to accurately account for all expenses and ...

    • 10 min
    How to Get Dream Wedding Inquiries Right Now

    How to Get Dream Wedding Inquiries Right Now

    In this episode, we focus on addressing common marketing challenges within the wedding industry, particularly why wedding professionals are not getting inquiries or are getting ghosted by potential clients. Alora shares insights from a recent coaching call, emphasizing that lack of inquiries is a marketing issue, while not booking clients is a sales issue. She introduces the concept of the 'Wedding Inquiry Wheel,' a tool designed to help understand how different platforms can work together ef...

    • 10 min
    How to Never Get a Ghosted Inquiry (Ever Again)

    How to Never Get a Ghosted Inquiry (Ever Again)

    In this episode of the Wedding CEO podcast, Alora shares effective strategies for wedding photographers to avoid being ghosted by potential clients. She emphasizes the importance of sending multiple follow-up emails and reminding clients that their booking dates are not secured until confirmed. She critiques the desperation often communicated by photographers, suggesting a shift towards showcasing exclusivity and authority instead. The episode highlights the 'magic email,' a specifi...

    • 8 min
    How to Manage a Six-Figure Wedding Photography Business as a Mother

    How to Manage a Six-Figure Wedding Photography Business as a Mother

    In this episode of the Wedding CEO podcast, Alora dives into the complexities of managing a busy business while raising children, a topic highly requested by her Instagram followers. She shares her journey from the rapid growth of her business coinciding with the birth of her daughter, to embracing the chaos of motherhood with strategic time management and prioritizing family. Alora discusses the societal pressures and expectations on mothers, and the balancing act between career as...

    • 21 min

Customer Reviews

5.0 out of 5
91 Ratings

91 Ratings

emilyannloeppke ,

Love listening to this podcast!

The Wedding CEO podcast is one of my favorites when it comes to practical advice for my wedding photography business, but Alora Rachelle keeps it relatable and fun with her approachable demeanor. Keep it up — I love coming back for more episodes!

wander-ale ,

Practical and much needed

Loved the episode on stop trend chasing! This podcast is practical and so helpful especially as soloprenuers and creatives. So important to not get side tracked.

Dr. McLean, DPT ,

A must listen for any photographer!

As a business coach for wellness entrepreneurs my favorite episode is the one highlighting the importance of self care as an entrepreneur. It’s everything! A must listen for any photographer.

Top Podcasts In Business

The Ramsey Show
Ramsey Network
Money Rehab with Nicole Lapin
Money News Network
Prof G Markets
Vox Media Podcast Network
REAL AF with Andy Frisella
Andy Frisella #100to0
The Economics of Everyday Things
Freakonomics Network & Zachary Crockett
The Diary Of A CEO with Steven Bartlett
DOAC

You Might Also Like

Passion With Purpose - Photography Podcast, Creative Business, Six Figure Photographer
Nathan Chanski - Photography Business Coach, Wedding Photographer
Oh Shoot! with Cassidy Lynne
Cassidy Lynne
The Heart & Hustle Podcast
Evie McLeod & Lindsey Roman
The Vendor Table - A Wedding and Photography Podcast
Mike Cassara and Lauren O'Brien
Book More Clients Photography Podcast - How to Start a Photography Business, Marketing Strategy, How Photographers Make Money
Brooke Jefferson - Family Photographer & Photography Business Coach
The Portrait System Podcast
Sue Bryce Education