This podcast is dedicating to taking an honest look at the reality of marketing and growing your real estate business. My guess is, you want to close more deals (whether it's working with buyers or sellers), but it's not as easy as some people (like bullsh*t marketers) would have you believe.
I spend my day consulting with some of the best agents in the industry which basically means I have a front row seat to the behind-the-scenes of world-class marketing campaigns and listing strategies, and I’m here to unveil some of those strategies and tactics with you.
Listen in as I share what’s good in real estate & the world of marketing!
Leveraging & Growing Your SOI With Brian Icenhower
On today’s episode of The Weekly Boost we’re joined by Brian Icenhower – broker owner and a nationally recognized real estate trainer, coach, and speaker.
Brian literally wrote the book(s) on how to leverage and grow your SOI, so there’s no one better to teach us exactly how to do that than him. He’s the author of several titles including SOI: Building A Real Estate Agent’s Sphere of Influence and Prospect: The Real Estate Lead Generation Manual.
How I Closed 30 Transactions My First Year In Real Estate Featuring Guy Migues
On today’s episode of The Weekly Boost we’re talking to all-star real estate agent Guy Migues, who was able to close 30 transactions in just his first year in the business. Guy works with Dream Home Realty in Lafayette, Louisiana.
Too many realtors make the mistake of taking advice from people who haven’t done what they want to do or letting negative self-talk and advice hinder their success. Here’s one agent who maintained a high level of positivity, started from zero, and closed 30 transactions in his first year going after expired's and FSBO's!
Leveraging Data To Win More Listings Featuring Cole Realty Resource
Look, I get it … talking about data isn’t all that sexy. (Unless of course, you’re a data junkie).
In software though we talk about the importance of product/market fit. Product/market fit means being in a good market with a product that can satisfy that market.
When you take the time to really understand your ideal customer profile and collect the right data, you’re then able to craft a compelling message to reach that ideal customer.
So say, for example you want to reach/target down-sizers because you love helping homeowners right-size their home and you make the process effortless. You might look up the following homeowner data:
- 2-story (owner occupied) homes in a geographic farm
- Have lived there for 20+ years
- Have over 80% equity in their home
Now you can craft a compelling value proposition that’s better than “the market is 🔥 hot, now’s a great time to buy.”
Instead, you can talk to them about their pain points (stress free move, rightsize your home, less maintenance and up-keep, etc.).
Better product/market fit.
Join me in this week’s episode of The Weekly Boost as we talk with Tyler Steenken from Cole Realty Resource on additional ways you can leverage data to prospect from home and win more listings!
How To Create Content That Attracts Customers With Melanie Deziel
Unlike other parts of your business, you oftentimes don’t have a system for coming up with ideas (fresh content).
Good content builds trust and trust creates customers.
But creating good content can be hard.
Where do you start?
What do you say?
On today’s episode of The Weekly Boost we’re joined by Melanie Deziel, author of The Content Fuel Framework. Melanie shares her tips and tricks for creating engaging content through storytelling, and a framework for creating content easily and effectively.
If you’re trying to create content and trust assets that grow your real estate business, you’re going to want to listen to this one.
Creating An 11-Star Experience
We live in a 5-star review culture.
People love to know that a place has great reviews and businesses thrive on 5-star reviews.
So if you want to create more repeat and referral business from your buyers and sellers, you need to generate more 5-star reviews and create raving fans that are ready to recommend you as their go-to agent.
How do you do that? You do it by creating an experience worth raving about.
So in this episode, we’re going to do a little exercise called the 11-Star Experience.
The point isn’t to build the 11-star experience, or even a 9-star experience. But the ideas that you come up with for a 7-star experience are closer to reach than you might realize.
- Experiences matter and creating better experiences worth raving about will lead to more 5-star reviews
- You’re 5x’s more likely to close a deal with an existing relationship than you are a new one
- It costs 7x’s more to find a new client than to sell to an existing client
- Clients who are referred by a friend are 4x’s more likely to buy
- How to create an experience worth raving about
Stop Hoping for Growth & Start Planning for It
This week’s episode is a little bit special because on Sunday, July 12th we welcomed our beautiful baby girl into the world. And I have to tell you, it was the most beautiful thing in the world.
And here’s the thing, they don’t really give you a playbook for how life is going to be once you have a baby. And while there’s a certain level of going with the flow and figuring things out, the truth is, we’ve been prepared for this for months.
So in this week’s episode, I want to share 5 simple strategies for to help you start planning for growth instead of just hoping for it.
Listen in as we cover:
- Why mindset matters and what you need to do to get your mindset right
- Learn how to “let go” and stop micromanaging and instead, create systems for scale
- The importance of knowing your numbers and establishing a good baseline
- Why you need to focus on refinement and improvement instead of jumping from strategy to strategy
- How to plan for the long-game and take control of your brand through digital
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A True Fountain of Knowledge
Ricardo is a real estate Renaissance Man. It would be impossible to find a tool or strategy he hasn’t used. More importantly, he knows the recipe to put together an actionable real estate marketing plan without paying thousands (or hundreds of thousands) for coaching, seminars, products and gurus that promise the world without delivering much of anything.
Tune in, take notes and implement. Ricardo will have you well on your way to real estate success.
No gimmicks, sound advice on topics that really matter
Ricardo knows his stuff, realtors love him, and he knows products better than any one else! If you want to leverage technology to improve your real estate business.. this is the podcast you need!
Ricardo Bueno has a special talent for making complicated topics easy to understand. Mix together one part humor, one part charisma, and 2 parts experience and you have a recipe for pure gold!