The Wellness Business Podcast Karen Pattock and Kathleen Legrys

Well friends, as the title of this podcast shared, it’s our final episode. Believe us when we say today is bittersweet. We have loved creating this podcast during the past 7 years for all of the wellness warriors out there that are working hard to change lives and have the ripple effect in the world that truly makes a difference. 
 
The decision to make this our final episode was not an easy one but the timing feels right because we both have other projects in the works that we want to focus our time on. Creating and producing a podcast is a lot of work, and while we have enjoyed every minute of it over the past 7 years, we’re both ready for a new chapter. 
 
In this episode, we’re pulling some of our best content out of our podcast library as a simple roadmap for health coaches. Today we’re sharing 4 of our very best business building podcast episodes that will outline a simple growth formula appropriate for wellness business owners.
 
In this episode you’ll discover – 
Our 4-step blueprint for growing your wellness business as quickly as possible K&K share their reasoning for ending the podcast and how they are feeling about it while recording the final episode Your next step action plan to work directly with us and learn a proven system for reaching your ideal clients online, growing an engaged email list, and consistently enrolling new clients within 60 days.  
Links mentioned in this episode – 
Episode 216 – 3 Simple Steps to Nailing Your Niche - https://www.thewellnessbusinesspodcast.com/episode216/
 
Episode 217 – 3 Secrets to Creating the Perfect Lead Magnet to Attract Your Ideal Clients - https://www.thewellnessbusinesspodcast.com/episode217/
 
Episode 138 – 5 Free Ways to Grow Your Email List and Promote Your Free Offer - https://www.thewellnessbusinesspodcast.com/episode138/
 
Episode 240 – How to Sell Without Selling to Fill Your Coaching Programs - https://www.thewellnessbusinesspodcast.com/episode240/
 
The Wellness Business Accelerator -
https://www.wellnessbusinessaccelerator.com/
 
Kathleen’s Health Coach Toolkit – https://www.healthcoachsolutions.net/hctoolkit/
 
Karen’s Resource Library of trainings and free downloadable resources - https://www.karenpattock.com/free-download-library/
 
Links/Resources:
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
 
Karen’s Instagram - www.instagram.com/karenpattock/
 
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
 
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

If you want to stand out on social media, grow your audience, build connections and get clients, video is a must. When you think about who you follow and the people you feel connected to the most, it’s most likely those who you get to see on video; that’s because it feels like you’re seeing them in real time, even when it’s a recording.  
 
Most people are nervous on camera, so if this is how you’re feeling, you are not alone and today we are going to help you feel more confident with our 5 insider tips. 
 
Here’s what you’ll discover: 
The first step in calming video nerves The easiest way to start utilizing video right now  The #1 thing that will help you improve your videos How to outline your videos to maximize watch time   
Whether you are brand new to video or you want to take your skills to the next level, tune in to learn simple strategies you can start using today. 
 
 
 
Links/Resources mentioned on the show:
Livestream Video Checklist - https://www.karenpattock.com/livestream-video-checklist/
 
Links/Resources:
Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
 
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
 
Karen’s Instagram - www.instagram.com/karenpattock/
 
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
 
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

One of the amazing things about being a health coach or nutritionist is that you get to decide how you want to help people and generate revenue. You get to call the shots and design your business the way you want.  
 
There’s more than one way to monetize your expertise, and today, we’re diving into 4 of them.  We’re also sharing examples of each one to give you some ideas if you’re looking to branch out a bit and explore other possibilities.  
 
Here’s what you’ll discover: 
4 of the most popular ways health coaches monetize their expertise Options and examples of each format The tech required for each option  Benefits of each format, so you can decide which ones are best for you  
 
If you’re looking to expand your reach and leverage your time, be sure to tune in for helpful tips and ideas to get started. 
 
 
Links/Resources:
Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
 
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
 
Karen’s Instagram - www.instagram.com/karenpattock/
 
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
 
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Lately we’ve been evaluating what has been working for us, and fellow health coaches, on social media. When we say ‘working’ we’re talking about what type of content is helping the followers of health coaches move through a client funnel, from first finding them to actually enrolling in their paid program. 
 
After diving into the data we’ve discovered that it’s as important to have non-business-related posts and personal content as it is to offer resources and ways of working with you.

It’s also important to be intentional with the type of business-related content that you’re posting. That’s why we’ve invited our good friend, Alicia Streger, back on the podcast today. She is an expert in social media content and we always love her insight about the most up-to-date strategies. Today she’ll help us dig into this topic even further to help make your posting content as engaging as possible. 
 
In this episode, you’ll discover –

The 4 types of content you should be posting on social media right now to grow and convert your audience from strangers to paying clients
What kind of content increases brand exposure and attracts a wider audience in relation to visibility, value and connection
The type of content that has been proven to increase sales, generate revenue, and transform lives (it’s easier than you think)  
Let’s dive into the 4 types of social media content you should include in your strategy!
 
 
Links included – 
 
K&K Content Club Affiliate Link - https://contentandsocialmediaclub.com/~access/a1c1171f/
 
Coupon Code - SAVE27, (to take advantage of the offer – get your first month for only $27) 
 
Fit Pro Essentials Website - www.FitProEssentials.com
 
 
Links/Resources:
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
 
Karen’s Instagram - www.instagram.com/karenpattock/
 
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
 
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Marketing platforms have come and gone, launching strategies have changed from being very formal to a much more casual atmosphere, and social media in general continues to evolve and change. 
 
However, there are some pieces of marketing and client conversion that have remained consistent through the years and that’s what we’re sharing today which is The Formula for Getting New Clients Consistently in 2024.
 
In this episode, you’ll discover:
The 4 main components that make up our business growth formula and how you can implement them into your coaching practice The individual and successful process several coaches took to move from struggling to enrolling new clients in a short period of time Why planning ahead, at least 30 days before a launch, can significantly increase the number of clients you enroll during the open cart period  
The doors are open to The Wellness Business Accelerator, and you can SAVE $100 through April 25th.  
 
Find out more here:  www.wellnessbusinessaccelerator.com
 
Links mentioned on this episode:
The Wellness Business Accelerator Program - www.wellnessbusinessaccelerator.com
 
Links/Resources:
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
 
Karen’s Instagram - www.instagram.com/karenpattock/
 
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
 
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

We often hear from coaches that one of their biggest challenges comes when they try to figure out the tech in different aspects of their business. A question that we received from a coach recently actually was our inspiration for this episode. She said, “How do I actually DO the technical aspect of a freebie? Connecting the online pieces?” 
That’s why we knew we had to dedicate an episode to this topic to make it super simple for you to have a flawless freebie delivery. Each step that we cover builds on the last step and by the time we finish this episode you’ll discover that it isn’t nearly as complicated or technical as you may have thought.
 
In this episode, we tackle the technical process necessary to deliver a freebie to a new email subscriber. By breaking down each step, we demystify the technical aspects, revealing a straightforward path to successful freebie implementation in any coaching business.
 
In this episode you’ll discover – 
The 7-step tech-friendly freebie delivery process that we personally use in our businesses and teach our clients for flawless delivery The purpose of a follow-up email sequence and why, when designed correctly, it’ll lead to more paying clients Why this rinse-and-repeat process, once implemented the first time, makes future lead magnets a breeze to set up  
Ready to design your freebie delivery process? Let’s dive in!
 
Links included – 
wbwaitlist.com - https://www.thewellnessbusinesspodcast.com/enroll/
 
Episode 314 - Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies - https://www.karenpattock.com/high-converting-freebies-episode-314/
 
Links/Resources:
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
 
Karen’s Instagram - www.instagram.com/karenpattock/
 
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
 
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/