367 episodes

The Wellness Business Podcast was created specifically to focus on the core principles of building a profitable wellness business. Each weekly podcast episode is filled with action steps and case studies dedicated to one core principle of business to get new clients, grow a responsive email list, increase brand awareness, generate more income, launch new products and learn the latest social media strategies.

The Wellness Business Podcast Karen Pattock and Kathleen Legrys

    • Business
    • 4.8 • 196 Ratings

The Wellness Business Podcast was created specifically to focus on the core principles of building a profitable wellness business. Each weekly podcast episode is filled with action steps and case studies dedicated to one core principle of business to get new clients, grow a responsive email list, increase brand awareness, generate more income, launch new products and learn the latest social media strategies.

    EP356: How to Decide if an Evergreen Workshop is Right for You

    EP356: How to Decide if an Evergreen Workshop is Right for You

    One of the most impactful ways I attracted clients when I was a health coach was by hosting a monthly live online wellness workshop. It was truly one of the foundational pieces of my marketing strategy back then and in my opinion it’s still a very viable strategy for coaches looking to grow their email list and consistently enroll clients into their paid programs.  
    In this episode, we delve into the strategy of transforming live online wellness workshops into evergreen assets for marketing and client enrollment. We’re covering a common question about pre-recording workshops for an evergreen model, exploring the benefits and considerations associated with this decision. 
    In this episode you’ll discover – 
    The two most common evergreen workshop options and the pros/cons to each The single most overlooked ‘must-have’ before implementing either option to increase overall conversion rates Understanding the benefits and considerations of each approach in terms of list building, conversion rates, and setup complexity. Let’s dive in. Grab your earbuds and let’s chat all things evergreen workshops.
    Links mentioned in episode:
    Karen’s done-for-you Workshops - https://www.karenpattock.com/workshops-the-ultimate-fast-track/
    Coupon Code: PODCAST25
     
    Links/Resources:
    Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
     
    Karen’s Instagram - www.instagram.com/karenpattock/
     
    Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
     
    Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

    • 15 min
    EP355: 5 Confidence-Boosting Strategies for Health Coaches

    EP355: 5 Confidence-Boosting Strategies for Health Coaches

    Confidence is the cornerstone of success, and this is certainly the case for health coaches who want to help people reach their goals and overcome challenges.  It’s easy to feel a lack of confidence when you’re starting something new, and it’s quite normal, so today we’re sharing 5 strategies you can use to boost your confidence as you work on building your business.  
     
    Here's what you’ll discover in this episode: 
    One of the top mistakes coaches make that stifle their confidence  The most important thing you can do right now if you want to feel more confident  How to tap into the power of others who understand what you are trying to do, so you have a support system How to get a boost of confidence on the days when you feel like you need it the most  
    As health coaches, we empower others to make positive changes, but it's equally important to nurture our own personal growth along the way. 
     
    Tune in to learn our top 5 strategies for feeling more self-assured as a health coach. 
     
     
     
     
     
    Links/Resources:
    Wellness Business Accelerator VIP Wait List: 
    www.wbwaitlist.com
     
    Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
     
    Karen’s Instagram - www.instagram.com/karenpattock/
     
    Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
     
    Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

    • 18 min
    EP354: Ask Us Anything

    EP354: Ask Us Anything

    We haven’t done an Ask Us Anything episode in a while, so we thought this would be a good time to bring it back. This is where we answer questions health coaches either posted in our Facebook groups, on social media or emailed us about.  
     
    We have 3 questions we’re answering today including:
    How much content to share without giving away everything for free How we work as business partners when it comes to sharing income, expenses, etc.  Is it better to offer a free or paid in-person workshop    
     
    We hope one of these questions have been on your mind too or maybe our answers will help you in the future with some of your plans as you create content to share, run workshops or possibly form a collaboration or partnership down the road.   
     
    Links to Resources: 
     
    Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
     
    Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
     
    Karen’s Instagram - www.instagram.com/karenpattock/
     
    Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
     
    Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

    • 17 min
    EP353: The Lead Magnet-Niche Connection & How To Audit Yours for Higher Conversions

    EP353: The Lead Magnet-Niche Connection & How To Audit Yours for Higher Conversions

    Many coaches fall into the trap of creating a lead magnet that is designed for the masses for the sake of list growth vs. a niche-specific option that will only attract the right people that are perfect for their program.
     
    In this week’s episode, we’re discussing the lead magnet-niche connection. More specifically how to audit your lead magnet to confirm it is closely aligned with your ideal clients so it’s an attractive way of getting them on your email list. 
     
    When we work with our clients more often than not we help the coach make tweaks that not only quickly attracts their dream clients but also improves their overall list-building conversion rates within 30 days. 
     
    We thought it would be a good idea to share our process with you here so you can quickly do your own audit to improve your list-building results.
     
    In this episode you’ll discover:

    How to determine on your niche to ensure clarity on who you help, how you help, and the transformation you offer The key to align your lead magnet by choosing one that specifically resonates with your niche audience, serving as a stepping stone towards enrolling in your coaching services Our 6-step audit process that you can use to evaluate your lead magnet against five key criteria: awareness of client challenge, relevance to your program, potential for quick wins, connection to your program, and clarity in title and promotion.  The key to monitoring your results for consistency and conversions  Tune in to find out how you can audit your own lead magnet and take the necessary steps to improve it for higher conversions.
    Links mentioned during the episode:
    Wellness Business Accelerator VIP Waitlist – wbwaitlist.com

    3 Simple Steps to Nailing Your Niche https://www.thewellnessbusinesspodcast.com/episode216/
     
    Create an Irresistible Client-Attracting Freebie in 60 Minutes – A Lead Magnet Template for Coaches
    https://www.karenpattock.com/lead-magnet-template
     
     
    Links/Resources:
    Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
     
    Karen’s Instagram - www.instagram.com/karenpattock/
     
    Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
     
    Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

    • 22 min
    EP352: How to Improve Email Delivery Rates with a 4-Week 
Re-engagement Campaign

    EP352: How to Improve Email Delivery Rates with a 4-Week 
Re-engagement Campaign

    Many of the listeners of this podcast have been building their wellness businesses for years which means that they’ve also been building their email list. Building an email list should be a top priority every day because your subscriber list will translate into more sales than anything else in your business. 
     
    If you’ve been at it for a while, you may have noticed that as your email list grows, your open and click-through rates go down. That’s completely normal as your list gets bigger. 
     
    A couple of years ago Karen did a major clean-up of her email list. Anyone that hadn’t opened an email in the most recent 4 months was sent two separate emails asking them if they wanted to stay on her list. If they didn’t reply or decided to leave they were removed from my list. Anyone that clicked the link indicating they wanted to stay was reactivated and continued on with her. 
     
    It felt great to get her list cleaned up and that definitely improved her open and click-through rates. Then she took it one step further by creating a 4-week re-engagement campaign to reinvigorate her list even more.
     
    In this episode, you’ll discover –
    A 4-phase re-engagement strategy that can be implemented over a four-week period that your email subscribers will find irresistible Why running this rinse-&-repeat campaign two times per year will be instrumental in improving your delivery and engagement rates for the entire 12-month period Practical guidance on implementing a re-engagement campaign of your own to revitalize subscriber engagement Actionable tips for tracking and analyzing key metrics to measure the success of the re-engagement campaign Ready to dive in? Let’s do this!
     
    Links/Resources:
    Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
     
    Karen’s Instagram - www.instagram.com/karenpattock/
     
    Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
     
    Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

    • 25 min
    EP351: How to Run a 30-Day Health Coaching Program that Leads to Long-Term Clients

    EP351: How to Run a 30-Day Health Coaching Program that Leads to Long-Term Clients

    You’re probably very aware that not everyone is going to be ready to enroll in your 3- or 6-month coaching program as a first step with you. They may have doubts, reservations, or questions and/or they may not be sure about investing their time and money right now. When you have a 30-day program to offer, it allows more people to take a leap of faith and give it a try because it will be more affordable and it’s only 30 days - so it’s an easy commitment to make.  Once people have completed this shorter program, more of them will be ready to enroll in your 3- or 6-month program because they have just spent a month with you, and they now know you and trust you. 
     
    Today, we’re sharing 4 key elements that make a 30-day coaching program successful by focusing on addressing the most common problems your potential clients face, providing small wins for them, and creating desire to continue the journey with you.  
    Here’s what you’ll discover: 
    The critical element that is often missing that sets the stage for the success of your entire program How to create momentum and motivation with your program How to create desire for your longer-term program as the next step in the customer journey  
    Launching a 30-day health coaching program can be a great way to not only address a problem your clients have, but it can also lay the groundwork for a long-term coaching relationship. Tune in to learn how to put this into place.
     
     
    Links/Resources mentioned on the show:
    30 Day Fit and Healthy Jump Start [Done-for-You Coaching Program from Kathleen]
    https://www.healthcoachsolutions.net/30-day-jump-start/
     
    Episode 341: How to Find Out What Your Ideal Clients Want
    https://www.thewellnessbusinesspodcast.com/episode341/
     
    Links to Resources: 
    Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
     
    Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
     
    Karen’s Instagram - www.instagram.com/karenpattock/
     
    Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
     
    Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

    • 19 min

Customer Reviews

4.8 out of 5
196 Ratings

196 Ratings

Health_ Coach ,

If you have a wellness business then you need to listen to this podcast!!

If you have a wellness business then you need to listen to this podcast!! It's full with insightful content and practical advice

Mridu Parikh ,

A must-listen podcast!

Karen and Kathleen are awesome hosts full of valuable insights and experiences. Their advice is always practical and relatable which is both inspiring and motivating. You’ll get something out of every episode to grow your wellness business. Don’t think twice - subscribe now!

EricaBushwell ,

Awesome podcast, great hosts.

This podcast is amazing! There is so much valuable and insightful advice given regarding wellness and business. Karen and Kathleen are a great duo that offer positivity. The hosts and expert guests offer insightful advice and information that is helpful to anyone that listens!

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