215 episodes

The Wellness Business Podcast was created specifically to focus on the core principles of building a profitable wellness business. Each weekly podcast episode is filled with action steps and case studies dedicated to one core principle of business to get new clients, grow a responsive email list, increase brand awareness, generate more income, launch new products and learn the latest social media strategies.

The Wellness Business Podcast Karen Pattock and Kathleen Legrys

    • Business
    • 4.9 • 183 Ratings

The Wellness Business Podcast was created specifically to focus on the core principles of building a profitable wellness business. Each weekly podcast episode is filled with action steps and case studies dedicated to one core principle of business to get new clients, grow a responsive email list, increase brand awareness, generate more income, launch new products and learn the latest social media strategies.

    EP204: How to Handle the Heavy Energy That Comes From One-on-One Client Calls

    EP204: How to Handle the Heavy Energy That Comes From One-on-One Client Calls

    The demands as a health coach can weigh heavily on our energy and mood and it's not always easy to bounce back after a particularly difficult coaching call. In a recent Facebook post one coach asked, “Does anyone feel like they need a support group after a day of client calls?”
     
    In this episode of The Wellness Business Podcast we're addressing the challenges of one-on-one coaching and how coaches can protect themselves from the draining energy that can sometimes come from certain clients.
     
    In this episode you'll discover:
    5 easy tips to protect yourself from draining your energy after one-on-one coaching calls What other health coaches are doing in their pre and post session routines to give you some ideas How you can remain at the top of your coaching game even on high-volume client days  
    If you’ve ever felt like you need pick-me-up after the heavy energy that comes from one-on-one client calls, tune in to learn our tips.
     
    Links/Resources mentioned on the show:
     
    5 Easy Tips to Protect Yourself and Your Space from Toxic Junk!
     
    Links to Resources:
     
    Wellness Business Accelerator
     
    Karen’s Facebook Group
     
    Karen’s Instagram
     
    Kathleen’s Facebook Group
     
    Kathleen’s Instagram
     
    The Wellness Business Podcast Facebook Page

    EP203: The Difference Between Your Free and Paid Content

    EP203: The Difference Between Your Free and Paid Content

    We received a great question about how coaches should distinguish between their free and paid content; what should be included in things such as freebies, blog posts and livestreams, and what should be saved for content for paying clients. 
     
    This is such a great question, and it may be something you are wondering too, so we wanted to cover this on the podcast.
     
    In this episode, you’ll discover:
    The purpose of your free content and how it plays an important role in your marketing and client attraction strategy 8 popular types of free content you can use to attract your ideal clients What to avoid doing with your free content Examples of free content you can start sharing today  
    The goal with your free content is to draw people in to learn something short and sweet and leave them wanting more, then direct them to the next step such as sign up for your freebie, join your Facebook group, read a blog post, watch a video or something else.
     
    Your free content should ultimately lead people to your paid programs, and that’s how content marketing works.
     
    Tune in to find out more.
     
    Links/Resources mentioned on the show:
     
    Episode 117 – How to Easily Navigate the Changes on Instagram with Jasmine Star
     
    Episode 144 – 5 Simple Ways to Repurpose Your Content to Reach More People
     
    Links to Resources:
     
    Wellness Business Accelerator
     
    Karen’s Facebook Group
     
    Karen’s Instagram
     
    Kathleen’s Facebook Group
     
    Kathleen’s Instagram
     
    The Wellness Business Podcast Facebook Page

    EP202: 4 Reasons Why Your Copy Isn’t Converting

    EP202: 4 Reasons Why Your Copy Isn’t Converting

    Have you ever promoted a free offer, a webinar, a paid program or something else and the results were less than stellar?
     
    This happens to almost everyone at some point but once you know how to troubleshoot and make the right changes, you’ll start seeing much higher conversions. 
     
    There are 4 common reasons why this happens and once you know what they are, you can troubleshoot and see where you can make changes to make it better. 
     
    In this episode, we’re sharing the top 4 reasons and giving you examples of how to fix them.
     
    Reason #1: You are speaking more about the features or the “stuff” they get instead of the benefits and results.
     
    Reason #2: You are not focusing enough on their pain points and conveying that you understand where they are right now.
     
    Reason #3: You aren’t using the words or phrases they are using or things they are saying to themselves.
     
    Reason #4: You aren’t addressing and disarming their objections.
     
     
    Copywriting comes into play with ALL the copy you write, from your emails and social media posts to your sales pages, landing pages for your free offers, your website, your blog posts and more.
     
    Listen in to learn more about these 4 reasons and how you can easily turn it around to get more people taking action.
     
    Links/Resources mentioned on the show:
     
    Links to Resources:
     
    Wellness Business Accelerator
     
    Karen’s Facebook Group
     
    Karen’s Instagram
     
    Kathleen’s Facebook Group
     
    Kathleen’s Instagram
     
    The Wellness Business Podcast Facebook Page

    EP201: Why We Decided to Switch From a Membership to a Course Program Model

    EP201: Why We Decided to Switch From a Membership to a Course Program Model

    A couple of months ago, we launched our 12-week course for wellness business owners, called the Wellness Business Accelerator, and we previously ran it as a monthly membership program
     
    We’ve had lots of questions about why we decided to make the change from a membership to a course, so we decided to share our process for making this decision. If you are deciding between a course or membership or you have a program and you are thinking about changing delivery methods, be sure to tune in.
     
     
    In this episode, you’ll discover:
     
    Why we decided to change our course model from a membership to a 12-week course The trends we were seeing from our members that got our attention and started us on the path to making this decision 5 specific questions we asked ourselves before making our final decision to move forward so we felt confident we were making the right decision for our students  
    If you’ve wondered why we made this recent pivot from a membership to a course, tune in to get a behind-the-scenes look.
     
    Links/Resources mentioned on the show:
     
    Kajabi
     
    Links to Resources:
     
    Wellness Business Accelerator
     
    Karen’s Facebook Group
     
    Karen’s Instagram
     
    Kathleen’s Facebook Group
     
    Kathleen’s Instagram
     
    The Wellness Business Podcast Facebook Page

    EP200: The K and K Story: How Karen and Kathleen First Met, Started the Podcast and a Profitable Partnership

    EP200: The K and K Story: How Karen and Kathleen First Met, Started the Podcast and a Profitable Partnership

    It’s time to celebrate because we just released our 200th podcast episode. We’re so proud of what this podcast has become and how it has impacted so many of you. Thank you for your support and for being a loyal listener.
     
    If you’ve ever wondered how we got here, in this episode we’re sharing how we first met, why we decided to start this podcast, and what led to us partnering in creating a highly successful course for wellness business owners.
     
    In this episode, you’ll discover:
     
    How we met and our earliest memories of connecting on social media The milestones in our relationship that led us to realize that we ‘share the same brain’ as we often say The thing we each said YES to that changed the trajectory of both of our businesses The thing we are the proudest of as business partners, friends, and soul sisters  
    We are so excited to share our story with you, but we’d also love to hear how The Wellness Business Podcast has impacted your wellness business!
     
    Help us celebrate our 200th episode of The Wellness Business Podcast and you could WIN A PRIZE!
     
    We're giving away TEN $20 Amazon gift cards.
     
    Here's how to get a chance to win:
     
    Step 1.  Leave a rating and review in iTunes (from your mobile device)
     
    Step 2.  Take a screenshot of your review 
     
    Step 3.  Post the screenshot of your review to your IG story and tag @kathleenlegrys and @karenpattock
     
    10 people will be chosen at random and tagged on April 30th!  You could be one of the lucky winners :) 
     
    Have you previously left a rating and review? No problem. You can leave a new one or share a screenshot of the one you already left and follow the instructions above for a chance to win.    
     
     
    Not sure how to leave a review in itunes?  Here’s how: 
    Select the 'Podcasts' app on your mobile device to open. Select the 'Search' button in the bottom right corner of your screen. Type 'The Wellness Business Podcast' into the search bar, and then click on the show below the Podcasts title. Go to the 'Reviews' tab, then click ' Write a Review'  
     
    Links/Resources mentioned on the show:
     
    Links to Resources:
     
    Wellness Business Accelerator
     
    Karen’s Facebook Group
     
    Karen’s Instagram
     
    Kathleen’s Facebook Group
     
    Kathleen’s Instagram
     
    The Wellness Business Podcast Facebook Page

    EP199: How to Troubleshoot Lack of Interest in Your Free Offer

    EP199: How to Troubleshoot Lack of Interest in Your Free Offer

    If you’ve created a free offer to grow your email list, but people aren’t signing up for it like you thought they would, it can be disappointing and leave you wondering what went wrong.     
     
    This is a problem we see quite a bit, so if you are dealing with this right now, just know you are not alone, and we’re going to help you troubleshoot this and turn your freebie into something people can’t wait to get their hands on. 
     
    There are 3 questions you want to ask yourself to troubleshoot lack of interest in your free offer:
    1. Is it for a specific niche?
    2. What problem does it solve?
    3. How are people finding out about it?
     
    We’re also covering the minimum conversion rate you want to aim for, tips for how to find out what your ideal clients want and how to spread the word about your awesome resource, so you grow your email list faster.
     
    If you’ve ever felt frustrated or disappointed by the conversion rates of your free offers, this episode will give you lots of tips for troubleshooting and improving your offer.
     
    Links/Resources mentioned on the show:
     
    Episode 28 – 5 Simple Steps to Create Your Perfect Free Offer
     
    Episode 163 – The Difference Between Your Niche, Marketing Message, and Offer (Part 1)
     
    Episode 164 – How To Determine If Your Ideal Clients Actually Want Your Help (Part 2)
     
    Episode 165 – 3 Steps to Identify Your Marketable Ideal Client (Part 3)
     
    Links to Resources:
     
    Wellness Business Accelerator
     
    Karen’s Facebook Group
     
    Karen’s Instagram
     
    Kathleen’s Facebook Group
     
    Kathleen’s Instagram
     
    The Wellness Business Podcast Facebook Page

Customer Reviews

4.9 out of 5
183 Ratings

183 Ratings

shute4wellness ,

The best podcast for wellness coaches!

This is by far the best podcast for health and wellness coaches! Karen and Kathleen are the team behind this podcast. They both have come from the health coaching industry and have a ton of knowledge, wisdom, tips, resources and advice to share. They keep abreast of changes and developments in the online marketing world as well and always willing to share what’s working and what’s not. I highly recommend this podcast for all health coaches - whether you are just getting started or have been coaching for a while and need access to ongoing valuable tips.

Kham46899 ,

Excellent source of info

Kathleen and Karen are full of great insight for the new business coach. I enjoy listening to them and all the resources they provide for their following. Ty!

Madewell345 ,

Every health coach needs this!

Ever since I started my health coaching career, I’ve been using Kathleen's Resources and her mentorship in her FB group! So when she teamed up with Karen and brought this podcast and this course, I knew I was in for a treat! This podcast brings SO much value and gives you all you need to get started and be successful at your wellness business! I couldn’t recommend it more!

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