What makes a business “sexy”?
Is it in how you can pride yourself with being a business owner? Or does it have more to do with what business you’re engaged in? Maybe it’s the perks of providing a luxury service, and getting invited to fancy business meetings and stakeholder parties?
To some people, it’s these superficial characteristics that make them want to go into business. But more often than not, finding out there’s more grease that gets under the nails than the number of fancy business meetings you get to attend is a turn off.
And so, not many people last as entrepreneurs, and become successful ones at that.
For people like Pat Hyland and David Flax, they equate “sexy” with a business that puts food on the table through multiple streams of consistent income by offering services that are perpetually relevant to society. Running a business that is steady and needed is what makes it work for Pat and David.
Pat was named Vice President of The Grounds Guys in 2011 after joining Neighborly as a franchise developer in 2010. Since his promotion, Pat has also led teams of franchise developers for Rainbow International, Window Genie, and Mosquito Joe. Since joining the company in 2010, Pat has seen the Neighborly brands grow from 1,300+ franchise locations to over 5,000 franchise locations today.
David has over 12 years of experience in franchising. A serial entrepreneur who has owned 3 businesses prior to franchising, he moved from being a millionaire to bankruptcy during the 2008 market crash. With what little money he had left, he opened Window Genie in Atlanta, GA, in 2010. In 4 years, David grew his franchise into the largest in the country. He currently serves as Window Genie’s President, effective last January 1, 2022.
Together, they are on a mission to educate new franchisees and entrepreneurs about how powerful branding and marketing efforts bring in a consistent flow of income – the best description of a sexy business especially in today’s financially stricken times.
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