The Wireless Way, with Chris Whitaker Chris Whitaker

This special edition of 'The Wireless Way' transitions from solely audio to include video, featuring a detailed discussion with guest DBA (David Bailey Aldrich) who has recently joined GoExceed as the director of channel sales in August 2023. The conversation begins with DBA's extensive background in telecom and technology, touching upon his sales career beginning in retail at Nordstrom and his journey into the telecom and technology sectors. DBA shares personal anecdotes, including lessons learned and his passion for singing. The focus then shifts to the challenges businesses face in managing mobile environments and the solutions offered by GoExceed. The partnership between GoExceed and Spectrotel is announced, highlighting its potential to deliver comprehensive managed mobility services. DBA elaborates on the application of AI and machine learning in optimizing mobile expenses and the broader impact of managed mobility services across various industries. The conversation concludes with advice for sales advisors on leveraging GoExceed's offerings to provide value to clients and the importance of solution-oriented sales approaches.
00:00 Welcome to a Unique Edition of The Wireless Way
00:44 Introducing Guest DBA: A Telecom and Technology Veteran
01:59 DBA's Journey: From Retail to Telecom Titan
03:00 DBA's Unexpected Talent: A Singer with a Diverse Repertoire
04:02 Transitioning to Telecom: A Story of Opportunity and Growth
05:41 The Power of Perspective: Turning Setbacks into Stepping Stones
07:05 Exploring Enterprise Wireless Expense Management with GoExceed
07:32 The Surprising Lack of Awareness and Adoption in Telecom Solutions
11:50 Best Practices for Selling Telecom Solutions and Demonstrating Value
16:11 Real-World Impact: Saving Money and Streamlining Operations
18:18 Innovative Reporting and Cost Optimization
19:55 The Power of AI and Machine Learning in Business
22:31 Enhancing Device Lifecycle Management and Security
24:41 Strategic Advice for Advisors in Mobility and Expense Management
28:46 Exploring Verticals and Opportunities
31:17 Closing Thoughts and Strategic Partnership Announcement
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In this episode of 'The Wireless Way,' host Chris Whitaker interviews David Ripner, who has spent 30 years in the wireless industry. Ripner recounts starting his career with humble beginnings conducting surveys in malls, which eventually led him to sales and into the wireless sector. 

He details his progression from working on pagers in 1994 to playing a significant role in establishing the Dallas market for a paging company, and later transitioning into cellular sales as the industry evolved. Ripner also discusses founding the mobility marketplace, aimed at helping businesses and government customers manage their cell phone accounts more efficiently through device management solutions. The conversation covers the challenges of data wiping, the importance of securing decommissioned devices, and how the industry's approach to device lifecycle management and business operations has changed over the years. 

Ripner emphasizes the value of listening to customers' needs to evolve services and solutions in the fast-paced wireless industry.
00:00 Welcome to The Wireless Way: Meet David Ripner
01:00 David's Unique Journey into the Wireless Industry
03:29 The Evolution from Pagers to Cell Phones
06:45 The Birth and Mission of The Mobility Marketplace
08:01 The Intricacies of Device Lifecycle Management
18:13 Securing Devices: The Overlooked Aspect of Cybersecurity
19:27 Reflecting on Changes in the Wireless Industry
26:53 David's Passion for Problem-Solving and Customer Feedback
28:45 Wrapping Up: The Importance of Security and Customer Feedback
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Unusually Unusual Marketing Insights with Amy Bailey
In this episode of 'The Wireless Way', host Chris Whitaker converses with Amy Bailey, the force behind Unusually Unusual Consulting. Amy shares her journey from working for her father's call accounting business to becoming a marketing dynamo and the creator of memorable experiences, from incentive trips to marketing content enrichment. The discussion delves into the nuances of channel marketing, the effectiveness of virtual vs. in-person events, the strategy behind successful marketing swag, and the evolving landscape of channel marketing. Amy emphasizes the importance of creating memorable experiences and the impact of thoughtful marketing materials over quantity. The episode also introduces the Channel Marketing Association, founded by Amy and her partner, aimed at sharing best practices and fostering community among marketing professionals.
00:00 On the Road: A Special Episode of The Wireless Way
00:20 Introducing Amy Bailey: The Heartbeat of Unusually Unusual Consulting
02:15 Amy's Journey: From Call Accounting to Marketing Maven
05:41 Mastering MDF: Strategies for Maximizing Marketing Funds
10:53 The Evolution of Event Marketing: In-Person vs. Virtual
16:38 The Art of Follow-Up: Maximizing Event ROI
18:06 Swag Strategy: Investing in Quality Giveaways
18:31 Rethinking Swag: Quality Over Quantity
19:27 Innovative Swag Ideas: The Reader Glasses Story
21:13 Understanding Your Audience for Effective Swag
23:49 The Future of Channel Marketing and Community Building
26:26 The Evolution of Channel Marketing: Data-Driven Strategies
28:10 Personal Insights and the Unusually Unusual Company Story
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During the conversation, Alex shares her journey from retail to the IoT industry and her passion for simplifying IoT solutions. She also discusses her role as an executive producer for the film 'After Closing' and emphasizes the importance of making others feel great in sales and networking.
Alex is an experienced sales leader with a consistent multi-million-dollar 
growth track record. She has extensive background in partner sales, client development, creative problem solving and team building. She has Successfully managed and promoted multiple employees throughout her career. 
She has extensive experience selling to a variety of industry verticals: Healthcare, Manufacturing, Construction, Oil & Gas, Hospitality, HVAC, Mobility, Agriculture, and Retail. 
Alex has spent a large part of the last two years consulting businesses on how to go to market with IoT Solutions. 
In addition, she is an executive producer for a film called: After Closing.

Learn more about her: https://www.linkedin.com/in/alexmartny/

Video from My Devices on "Things IoT people say"- https://youtu.be/MEHitVDh15A?si=70VlX8MavmSTqQHf
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The episode is a conversation between the host, Chris Whitaker, and his guest, Ryan Carlson, a technology evangelist at Soracom. They discuss Ryan's journey in the field of IoT, connectivity, and the development of smart products. Ryan shares insights about building a smart product, emphasizes the importance of multi-carrier cellular providers, and the evolution of cloud native technology. He also advises on the three Ps - play, potential, and plan - for successful product development. The conversation delves into various topics including podcasting, networking, and the interconnectedness between human and technological connectivity.

Ryan Carlson is the Technology Evangelist at Soracom, a company specializing in cloud-native cellular connectivity for IoT applications. Ryan has helped pioneer connected products in energy, healthcare, transportation, and commercial services as a product owner, solutions architect, researcher, and principal IoT consultant. He has first-hand experience in product design, user research, IoT corporate strategy, and overseeing product development and go-to-market strategies. In addition, he is the host to the wildly successful podcast “What to expect when your connecting”

More on Soracom- https://www.soracom.io/us/

More on Ryan- https://www.linkedin.com/in/rjcarlson/
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Lauren Canaday studied at Virginia Tech, where she earned a BA in economics and MS in statistics. She briefly worked as civilian Army statistician before stumbling on her entrepreneurial passion—she pivoted to doing hair and running hair salons for the next decade. Teaching business classes and consulting with salon owners inspired Lauren to do additional graduate work in Organization Development at American University in 2018. When a seizure disorder diagnosis at the age of 34 required her to rethink personal/professional balance, she returned to the federal space. She spent the past five years working and consulting with federal agencies and contractors as a transformational change and customer experience specialist.
 Lauren caught COVID-19 in December 2023. COVID led to myocarditis and worsened her well-controlled epilepsy. Two months later, she became one of the lucky few to survive an out-of-hospital sudden cardiac arrest—thanks to her husband calling 911 and starting CPR immediately. Her recovery proved difficult, and she left full-time employment to focus on doctor visits, daily basics, and one of her chief passions: writing. 
 Last summer, Lauren started a newsletter called Cognitively Intact on Substack in which she transparently shares her recovery journey. On December 1, she released a memoir called Independence Ave: How Individualism Killed Me and Community Brought Me Back about facing chronic illness, burnout, and the lifeshattering impacts of cardiac arrest. A Reddit AMA one random December Monday created a surprising worldwide platform, as reporters and organizations reached out wanting to know more about Lauren's near-death experience. She hopes that sharing her cardiac arrest story will inspire others to learn CPR and to better address needs of survivors living with chronic illness.
 
Cognitively Intact- Check out her Substack
As few as 6% of those who suffer sudden cardiac arrest at home survive. I'm one of them. Here, I share the brightest and darkest sides of survivorship and explore what kicks in when science leaves you hanging. Themes: epilepsy, chronic illness, PTSD.
Read her book here
Read the Article here
More on CPR training from the Red Cross.

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