The Woman's Playbook

The Woman's Playbook
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The Woman's Playbook

The rising profile of women business owners in the U.S. and around the globe means it’s high time we rethink our notion of how women entrepreneurs walk, talk and think: Because being equal doesn’t mean being the same.℠ Host Joanna L. Krotz, entrepreneur, author and advocate, investigates the real-life issues facing women entrepreneurs, showcasing the personal journeys of women owners, featuring practical advice and raising both questions and eyebrows about gender equity. Each podcast is dedicated to helping women succeed in today’s markets and moving the needle on women's parity, purpose and prosperity.

Episodes

  1. 07/25/2014

    Brave New Models: High-tech women are reinventing markets, business and startup prototypes

    As more women earn top-drawer degrees in science, technology, engineering and math, they're moving full STEM ahead their technological knowhow by remaking the models for business startups, with guests Tina and Sonny Israni, cofounders of Zoraab.com, and Supriya Hobbs, cofounder of Miss Possible.

    1 hr

  2. 07/10/2014

    TechSpeak: How to make sure your hired IT wizards build the site, software and apps you want

    Learn how nontech entrepreneurs can communicate with the development team to bring their startup forward, with CTO of Webgrrls International Nelly Yusupova

    1 hr

  3. 07/04/2014

    Betting on Vets: A unique public-private program is training ex-military women to start businesses that restart their lives

    Launched in 2011 with funding from the Small Business Administration, the V-WISE program offers national support for women vet owners, with Army vet and V-WISE graduate Noelle Cherubim, who founded Les Artistes De Cherubim, which uses art to improve cross-cultural communications, and Me'Shae Brooks-Rolling, who directs all conferences and special events for IVMF and V-WISE

    1 hr

  4. 06/27/2014

    Launch Labs: New biz boot camps are accelerating opportunities for women-led companies

    Female-friendly biz labs support next-gen role models, P2P collaboration, access to funders, digital tools and strategic blueprints for women’s innovation, with Susan G. Duffy, director of Babson College's Center for Women’s Entrepreneurial Leadership, and Brittany Lo, a recent Babson accelerator grad and founder of Beautini, a NYC makeup bar.

    1 hr

  5. 06/20/2014

    Alpha Girls: Women in tech are leading the pack and reshaping feminine role models

    How women who code are dealing in a male-dominated industry with guests Ashley J. Swartz, CEO of Furious Minds, and Sabrina Mageed, BuzzFeed Product Designer.

    1 hr

  6. 06/13/2014

    The Ask: What women need to learn to perfect their pitch

    Women typically start business with less capital than men and often end up with smaller companies and less revenue. Here are lessons in why and how to clear those hurdles, with Laura Fredricks, multimillion-dollar fundraiser/asker, and Maddy Maxey, winner of a Thiel Fellowship and founder of Crated, a design consultancy on the cutting edge of fashion and technology.

    58 min

  7. 06/06/2014

    Leaning Out: Women are weary of corporate ladders to nowhere and launching businesses of their own to find success and satisfaction

    Women are launching enterprises at a faster rate than men, gaining control, independence and way more satisfaction. Are you ready to start up? With Pace Univ's Entrepreneurship Lab director Bruce Bachenheimer and serial entrepreneur Camille Hugh.

    59 min

  8. 05/30/2014

    Just say OWM: Older Women Markets are underserved, overlooked and brimming with opportunity for entrepreneurs

    The Olsen Twins, who know a thing or two about marketing and money, just launched a fashion line for older women. Take the hint: Four out of 10 of the nation's top 3 million wealth holders are now women, says the IRS. More than a third (35%) of those women are age 50 to 65. With State Certified Business Advisor Freda L. Thomas and celebrity stylist Nancy Beltrandi.

    1 hr

  9. 05/23/2014

    Women-Friendly Apps: Learn how women entrepreneurs are powering the mobile lifestyle

    First put on sale in June 2007, the iPhone clearly changed life forever. Next step: Developing the apps and biz model that makes hay out of the hype. With Lori Cheek, founder of Cheek'd, and Kelly Queijo, CEO, Smart College Visit.

    1 hr

  10. 05/15/2014

    Change Agents: Women social entrepreneurs are building businesses that align missions with making money

    Purpose-driven enterprises blur the line between for-profit and nonprofit, fueling the fast-rising “fourth sector.” With Andrea Lo, founder of Piggybackr.com, and Elizabeth Kulik, CEO of crowdsourcing platform ProHatch.

    1h 1m

  11. 05/09/2014

    Going Green: At last, eco-friendly products are paying off for women entrepreneurs

    The rewards of sustainable products have moved well past saving on utility bills to generating significant revenue. With Sarah Shaw, CEO, Entreprenette, and Patricia A. Boswell, founder of 100% all-natural Safonique detergent.

    1h 1m

  12. 05/01/2014

    The Goldilocks Syndrome: Gender Inequity or Lifestyle Choice?

    A deep dive into explaining why women entrepreneurs don’t seem to scale the way male-owned firms do. With Northeastern Univ's management professor Jamie J. Ladge, and Samuella Becker, founder of TigressPR.

    1 hr
  • 12 Episodes

About

The rising profile of women business owners in the U.S. and around the globe means it’s high time we rethink our notion of how women entrepreneurs walk, talk and think: Because being equal doesn’t mean being the same.℠ Host Joanna L. Krotz, entrepreneur, author and advocate, investigates the real-life issues facing women entrepreneurs, showcasing the personal journeys of women owners, featuring practical advice and raising both questions and eyebrows about gender equity. Each podcast is dedicated to helping women succeed in today’s markets and moving the needle on women's parity, purpose and prosperity.

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