Women Empower Wednesdays Bri Logue

In this inspiring episode of Women Empower Wednesdays, host Bree Logue speaks with Jen Sugermeyer, the founder and CEO of ATA Cosmetics. Jen shares her transformative journey from a career in IT leadership to revolutionizing the beauty industry with her innovative jade applicator, which combines skincare and makeup application into one eco-friendly tool.
Summary:
Jen Sugermeyer discusses her entrepreneurial shift and the challenges of introducing a novel product like the jade applicator, which aims to replace conventional makeup sponges, brushes, and even gua sha tools. She highlights the importance of education and hands-on demonstrations in marketing her unique product. Jen also delves into her personal growth, including her journey to sobriety and how it inspired her to help others enhance their lives.
Show Notes:
Jen Sugermeyer's Background: An introduction to Jen's transition from IT to the beauty industry, driven by her passion for impactful innovation.Innovation in Beauty Tools: Discussion on the creation and unique aspects of the jade applicator, emphasizing the challenges of educating consumers about a new way to apply skincare and makeup.Marketing Strategies: Insights into how ATA Cosmetics is tackling marketing challenges, including partnerships with advertising firms and active participation in trade shows.Personal Development: Jen talks about her sobriety and the profound personal development journey that helped shape her business philosophy.Entrepreneurial Challenges: Jen shares the obstacles she has faced in launching and scaling ATA Cosmetics, particularly around product education and customer engagement.Future Aspirations: A look into the future developments for ATA Cosmetics, including new product lines like eye gels and serums designed to complement the jade applicator.Jen's story is not just about creating a new product but also about how personal transformation can lead to professional innovation, aiming to make a tangible difference in people's lives through her entrepreneurial ventures.
Connect with Bri:

Website: www.brilogue.com
IG: @bri.logue
FB: @bri.logue

Want to be on the podcast?

Send me an email at: podcast@ivory.media

In this episode of Women Empower Wednesdays, host Bri Logue talks with Misty Santos, a marketing professional and fractional Chief Marketing Officer (CMO) who specializes in transforming businesses through effective sales and marketing strategies. Misty’s extensive background allows her to aid women-led businesses in expanding their reach and strengthening their financial stability.
Summary:
Misty Santos shares her journey from owning a fitness business to becoming a fractional CMO, focusing on empowering women business leaders through enhanced sales and marketing strategies. She discusses the significance of having a good biography, evolving as an entrepreneur, and her approach to providing temporary or long-term marketing leadership in businesses. Additionally, Misty touches on the importance of email marketing and offers valuable insights into the use of storytelling in marketing.
Show Notes:
Introduction to Misty Santos: Overview of Misty's career and her role as a fractional CMO.Entrepreneurial Journey: Misty discusses her transition from fitness to marketing and the motivations behind her career shift.Fractional CMO Explained: Explanation of what a fractional CMO does and how this role benefits businesses.Importance of Sales and Marketing: Insights into the essential nature of mastering sales and marketing for business success.Email Marketing Emphasis: Discussion on the effectiveness of email marketing and tips for building and engaging an email list.Storytelling in Marketing: Misty emphasizes the power of storytelling as a marketing tool.Advice for Entrepreneurs: Strategies for entrepreneurs on maintaining resilience and financial stability through effective marketing practices.Misty Santos exemplifies how strategic marketing and sales operations can significantly impact business growth, especially for female entrepreneurs looking to strengthen their positions in their respective industries.

Connect with Misty:
https://www.linkedin.com/in/mistysantos/



Connect with Bri:

Website: www.brilogue.com
IG: @bri.logue
FB: @bri.logue

Want to be on the podcast?

Send me an email at: podcast@ivory.media

In this empowering episode of Women Empower Wednesdays, host Bri Logue sits down with Nikki Rausch, the accomplished CEO of Sales Maven. Nikki, with her 25 years of sales experience, has shifted from a corporate sales role to an educator and coach helping entrepreneurs, especially women, master the art of selling authentically and effectively.
Summary:
Nikki shares her journey from a high-flying corporate sales career to becoming an entrepreneur focused on teaching strategic and authentic sales techniques. She discusses the pivotal role communication plays in sales, drawing from her extensive background in neuro-linguistic programming (NLP) to enhance interpersonal interactions and business negotiations. Nikki emphasizes that sales should not be seen as coercive but rather as a collaborative process aimed at mutual benefit.
Show Notes:
Nikki's Transition to Entrepreneurship: How she shifted from her corporate sales career to starting her own business focusing on sales coaching.The Role of NLP in Sales: Nikki explains how neuro-linguistic programming has transformed her communication skills and how she applies these techniques to improve her clients' sales processes.Challenges Women Face in Sales: Discussion on the common hurdles female entrepreneurs encounter in sales and how Nicki's approach helps overcome them.Sales Maven Society: Nikki introduces her group coaching program where she supports clients in refining their sales skills in a community setting.Personal Insights and Advice: Nikki shares personal anecdotes and advice for entrepreneurs struggling with sales, emphasizing the importance of genuine communication and understanding buyer signals.Books and Resources: Information about Nikki’s books, including titles like "Buying Signals" and "The Selling Staircase," which provide further insights into her sales philosophy.Connect with Nikki:
https://yoursalesmaven.com/
https://www.facebook.com/yoursalesmaven/
https://www.instagram.com/your_sales_maven/
https://www.linkedin.com/in/nicolerausch/


Connect with Bri:

Website: www.brilogue.com
IG: @bri.logue
FB: @bri.logue

Want to be on the podcast?

Send me an email at: podcast@ivory.media

In this week's episode of Women Empower of Wednesday host Bri Logue interviews Susan Payton, Susan helps business owners harness the power of storytelling to demonstrate their value, attract their ideal clients, and get paid what they’re worth. Her book was released in March 2022, and quickly became a UK and US #1 bestseller on Amazon in several business categories, including Marketing and Sales!

In a noisy world, where it’s getting harder and harder to stand out from the crowd and be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.   Described as a “game-changing” framework, her simple but powerful process helps entrepreneurs and marketers craft stories and narratives that launch businesses, build brands and create raving fans.

Connect with Susan:

www.thebusinessofstories.com
https://www.linkedin.com/in/susanpaytonuk/
https://www.facebook.com/SusanPaytonUK/


Connect with Bri:

Website: www.brilogue.com
IG: @bri.logue
FB: @bri.logue

Want to be on the podcast?

Send me an email at: podcast@ivory.media

In this vibrant episode of Women Empower Wednesdays, host Bri Logue welcomes Sonia, an internationally certified leadership and high-performance coach with a rich background in teaching corporate leaders to enhance interpersonal skills such as emotional intelligence, communication, and influencing without authority. Sonia, who also contributes her expertise as an adjunct professor at the University of San Francisco and an executive coach at the University of California, Davis, delves into her journey from having a strong focus on technical skills to emphasizing the indispensable interpersonal skills that distinguish successful leaders.
Key Takeaways:
Shifting Focus to Interpersonal Skills: Sonia underscores the pivotal shift from technical prowess to interpersonal abilities, highlighting the latter as crucial for leadership success.Journey into Coaching: Sharing her personal trajectory, Sonia recounts a moment of realization that propelled her from feeling misplaced among executives to embracing her true calling in coaching, fueled by a passion for unlocking leadership potential in others.Navigating the Dual Path: Sonia reflects on her experience of balancing a full-time executive role with her coaching practice, emphasizing the energizing nature of meaningful work.Emotional Intelligence as the Foundation: Sonia advocates for building emotional intelligence, comprising self-awareness, self-management, and the capacity to navigate social complexities, as the cornerstone of effective leadership.Creating Discipline and Routines: Highlighting the challenges of entrepreneurship, Sonia discusses the importance of self-imposed routines and community support to maintain motivation and accountability.Cultivating Connection in a Remote World: The conversation also touches upon the critical need for human connection, especially post-pandemic, and the ways to foster meaningful interactions in a predominantly remote work environment.Connect with Sonia:
LinkedIn: https://www.linkedin.com/in/soniaksingh/
Website: www.SoniaKSingh.com



Connect with Bri:

Website: www.brilogue.com
IG: @bri.logue
FB: @bri.logue

Want to be on the podcast?

Send me an email at: podcast@ivory.media

In this episode of Women Empower Wednesdays, host Bri Logue has a captivating conversation with Cathlyn Melvin, a multifaceted TEDx coach and copywriter. Cathlyn's journey from an actor to an entrepreneur unfolds, revealing how her passion for performance and storytelling naturally transitioned into coaching individuals to craft and deliver impactful TEDx talks and compelling copy. She emphasizes the importance of messaging and how it's crucial for conveying ideas that resonate with audiences, whether on the TED stage or through email marketing.
Cathlyn discusses her unique approach to helping clients find the perfect blend of authenticity and strategy in their messaging. She shares insights into the preparation process for TEDx speakers, highlighting the excitement and challenges as some of her clients gear up for their upcoming talks. On the copywriting side, Cathlyn introduces "copy mining," a service where she repurposes existing content into engaging email sequences for her clients, stressing the power of email marketing in reaching an audience effectively. Her story reflects a deep understanding of the importance of voice and structure in both public speaking and writing, offering valuable advice for anyone looking to enhance their communication skills.

Connect with Cathlyn:
LinkedIn: www.linkedin.com/in/cathlynmelvin/
Facebook: www.facebook.com/cathlyn.rightcatcreative/
Instagram: www.instagram.com/rightcatcreative/
https://www.rightcatcreative.com/tedxqa


Connect with Bri:

Website: www.brilogue.com
IG: @bri.logue
FB: @bri.logue

Want to be on the podcast?

Send me an email at: podcast@ivory.media