35 episodes

Every Saturday morning we meet elite performers and deconstruct their preparation habits.

The #1 Sales Podcast for Ambitious Account Executives and Founder Sellers looking to prospect better and sell more.

Dive deep into the sales world with the unparalleled expertise of Paul M. Caffrey, acclaimed author of "The Work Before the Work: The Hidden Habits Elite Sales Professionals Use to Outperform the Competition." This is not just another sales podcast; it's your exclusive gateway to upscaling your sales prowess, honing unmatched prospecting skills, and accelerating your journey to the top of the sales ladder.

Each episode serves as a goldmine of actionable insights and proven frameworks, meticulously designed for the forward-thinking Account Executive. Whether it's Paul deconstructing the intricacies of a pivotal sales strategy or engaging in enriching conversations with industry titans, founders, and the crème de la crème of sales professionals, every minute promises a transformative experience.

If you're an Account Executive with a burning ambition to be extraordinary, this podcast isn't just recommended—it's essential. Join us and redefine your sales narrative!

The Work Before the Work Paul M. Caffrey

    • Business
    • 4.0 • 3 Ratings

Every Saturday morning we meet elite performers and deconstruct their preparation habits.

The #1 Sales Podcast for Ambitious Account Executives and Founder Sellers looking to prospect better and sell more.

Dive deep into the sales world with the unparalleled expertise of Paul M. Caffrey, acclaimed author of "The Work Before the Work: The Hidden Habits Elite Sales Professionals Use to Outperform the Competition." This is not just another sales podcast; it's your exclusive gateway to upscaling your sales prowess, honing unmatched prospecting skills, and accelerating your journey to the top of the sales ladder.

Each episode serves as a goldmine of actionable insights and proven frameworks, meticulously designed for the forward-thinking Account Executive. Whether it's Paul deconstructing the intricacies of a pivotal sales strategy or engaging in enriching conversations with industry titans, founders, and the crème de la crème of sales professionals, every minute promises a transformative experience.

If you're an Account Executive with a burning ambition to be extraordinary, this podcast isn't just recommended—it's essential. Join us and redefine your sales narrative!

    Master Body Language to Sell More w/ Allan Langer | Ep 033

    Master Body Language to Sell More w/ Allan Langer | Ep 033

    I'm looking for 5 Account Executive and 5 Founder Seller serious about exceeding their sales target in 2024.

    If thats you, then Message me on LinkedIn Paul M. Caffrey on LinkedIn. 

     

    Connect with Allan Langer on LinkedIn]

    Find out more about The 7 Secrets Sales 

     ---

    Summary
    In this conversation, sales consultant Allan Langer discusses the importance of body language in sales and how it can be a game changer. He shares tips on how to interpret and respond to different body language cues during sales meetings, both in person and on Zoom.

    Langer emphasizes the significance of paying attention to nonverbal signals and using them to build trust and rapport with potential clients. He also debunks common misconceptions about body language, such as crossed arms always indicating negativity.

    Overall, the conversation highlights the power of body language in sales and the need for salespeople to be aware of their own body language as well. In this conversation, Allan Langer shares valuable insights on sales conversations and techniques.

    He emphasizes the importance of asking open-ended questions and focusing on the problem that the product or service solves. Langer also discusses the best practices for delivering sales presentations and pricing strategies. He provides tips on prospecting, getting promoted, and improving sales skills. Langer recommends books like 'The Seven Secrets to Selling More by Selling Less' and 'Business Made Simple' by Donald Miller. He emphasizes the significance of mindset and positivity in sales preparation.

     

    Connect with Paul M. Caffrey on LinkedIn. 

    Get your copy of "The Work Before the Work, The Hidden Habits Elite Sales Professionals Use to Outperform the Competition."

    p.s. I'm looking for 5 Account Executives looking to Exceed Quota and Get Promoted in 2024. Message me on LinkedIn Paul M. Caffrey on LinkedIn. 

     

    Takeaways

    Body language is an important aspect of sales and can be a game changer.
    Paying attention to nonverbal signals and cues can help build trust and rapport with potential clients.
    Misconceptions about body language, such as crossed arms always indicating negativity, should be debunked.
    Salespeople should be aware of their own body language and use it to create a comfortable and engaging environment.
    Ask open-ended questions to engage prospects and understand their needs.
    Focus on the problem that your product or service solves, rather than just selling the features.
    Deliver sales presentations in a way that matches the context, whether in person or on Zoom.
    Use anchoring and show three pricing options to give prospects a buying mindset.
    Engage with prospects on LinkedIn by posting content and commenting on their posts.To get promoted, perform well and show a selfless attitude towards the company's success.
    Read books like 'The Seven Secrets to Selling More by Selling Less' and 'Business Made Simple' by Donald Miller.
    Develop a growth mindset and maintain a positive attitude in sales preparation.
    Mindset is key to success in sales, so focus on being positive and proactive.

    Connect with Paul M. Caffrey on LinkedIn. 

    Get your copy of "The Work Before the Work, The Hidden Habits Elite Sales Professionals Use to Outperform the Competition."

    p.s. I'm looking for 5 Account Executives looking to Exceed Quota and Get Promoted in 2024. Message me on LinkedIn Paul M. Caffrey on LinkedIn. 

     

    • 39 min
    12 Unicorns, 11 Exits. Can your GTM advisor say that? w/ Scott Leese | 032

    12 Unicorns, 11 Exits. Can your GTM advisor say that? w/ Scott Leese | 032

    Get a FREE COPY of Scott Leese's bestselling book "From Rep to Manager" by simply sending Scott a message on LinkedIn saying you heard him on "The Work Before the Work" podcast with Paul M. Caffrey!!!  

     "Scott, I heard you on The Work Before the Work Podcast with Paul...send me a free copy of From Rep to Manager!!" CLICK HERE to send 🏄‍♂️ Scott Leese a message on LinkedIn. 

     12 Unicorns, 11 Exits, Find out more about Scott's GTM advisory here. 

    ---

    Connect with Paul M. Caffrey on LinkedIn. 

    Get your copy of "The Work Before the Work, The Hidden Habits Elite Sales Professionals Use to Outperform the Competition."

    p.s. I'm looking for 5 Account Executives looking to Exceed Quota and Get Promoted in 2024. Message me on LinkedIn Paul M. Caffrey on LinkedIn. 

     

    Takeaways

    Transactional sales is a platform for success in sales and provides foundational skills that can be applied in any career.
    Going through hardships can give you perspective and a sense of urgency, which can be powerful motivators.
    Sticking to a sales process and using scripts effectively can lead to consistent results.Building a network and getting involved in communities can help in finding great salespeople.
    When bringing in advisors, look for experienced individuals who have achieved the desired outcomes and have a strong personal and professional connection.
    Commitment and sacrifice are key to becoming an elite sales performer.
    Continuous learning and self-awareness are crucial for personal and professional growth.
    Investing in oneself through events and communities can be a powerful way to level up.
    Networking and impromptu conversations can lead to valuable connections and opportunities.
    Focus on solving customer problems and understanding their needs.
    Read books outside of the sales genre to gain different perspectives.
    Preparation is essential in sales, including knowing the industry, product, process, and pitch.

     

    Summary
    In this conversation, Scott Leese discusses his experience as a go-to-market advisor and the importance of transactional sales. He shares his personal journey and how going through hardships can give you perspective and a sense of urgency.

    Scott emphasizes the value of sticking to a sales process and using scripts effectively. He also provides insights on finding great salespeople and when to bring in advisors. In this conversation, Scott Leese shares insights on what makes an elite sales performer and how they can improve.

    He emphasizes the importance of commitment, continuous learning, and self-awareness. Scott also discusses the value of investing in oneself through events and communities, as well as the power of networking and impromptu conversations.

    He advises salespeople to focus on solving customer problems and recommends reading books outside of the sales genre to gain different perspectives. Lastly, Scott highlights the significance of preparation in sales, including knowing the industry, product, process, and pitch.

    p.p.s. Next cohort starts this week. I'm looking for 5 Account Executives looking to Exceed Quota and Get Promoted in 2024. Message me on LinkedIn Paul M. Caffrey on LinkedIn. 

     

    • 38 min
    Is YOUR CEO Preventing Sales? w/ Alice Heiman | Ep 031

    Is YOUR CEO Preventing Sales? w/ Alice Heiman | Ep 031

    Connect with Alice Heiman on LinkedIn AND LET HER KNOW YOU HEARD HER ON THIS PODCAST!!

    Alice Heiman's wesite

    Do you have the makings of an Elite Sales Professional?
    Measure your ability to sell vs elite sellers.

    Take the Elite Seller Assessment Now!

    The best part, you get a Personalised Score, and Specific tips on how to improve your exact current situation. 

    ---

    Connect with Paul M. Caffrey on LinkedIn. 

    FREE!! Get 5 Scripts to help you 5x your Pipeline here.

    Get your copy of "The Work Before the Work, The Hidden Habits Elite Sales Professionals Use to Outperform the Competition."

    ---

    Takeaways

    CEOs can unintentionally block sales by not aligning with modern sales methods and impeding the sales process.
    Understanding the customer journey is crucial for effective sales strategies.
    Building a sales team should involve hiring a customer success person and a sales coordinator before bringing in salespeople.
    Referrals are a powerful prospecting tool that can lead to more successful sales.
    Demand generation is essential in marketing to generate interest and conversations with potential buyers.
    Recommended books for sales professionals include 'To Sell as Human' by Daniel Pink and 'How to Win Friends and Influence People' by Dale Carnegie.

    Summary
    In this conversation, Alice Heiman, Chief Sales Energizer and host of Sales Talk for CEOs podcast, discusses the challenges CEOs face in blocking sales and the need for CEOs to adapt to modern sales methods. She emphasizes the importance of understanding the customer journey and aligning sales strategies accordingly.

    Alice also provides insights on building a sales team, prospecting through referrals, and the significance of demand generation in marketing. She recommends books such as 'To Sell as Human' by Daniel Pink and 'How to Win Friends and Influence People' by Dale Carnegie for sales professionals to read.

     

    • 34 min
    The secret leadership aren't telling you | Ep 030

    The secret leadership aren't telling you | Ep 030

    I'm looking for 5x AEs planning to Exceed Quota & Get Promoted in 2024. If that's you, send me a DM and I'll message you the details. 

    Connect with Paul M. Caffrey on LinkedIn & shoot me a DM saying "coaching" & I'll share the details. 
    Summary
    Successful people, including sales leaders, seek coaching and guidance to improve their performance and achieve higher levels of success. Even those who appear to know what they're doing still benefit from coaching to stay accountable and learn new ways of doing things.

    CEOs and sales leaders alike receive coaching to enhance their leadership skills and make their organizations more self-sufficient. Investing in oneself through coaching is critical for salespeople to excel.

    Coaching can come in the form of one-on-one or group sessions, as well as through books, podcasts, and other resources. It's important to prioritize self-investment and seek coaching to reach one's desired goals.

     

    • 6 min
    Should You Become a People Leader? w/ Teddy Peck | Ep 029

    Should You Become a People Leader? w/ Teddy Peck | Ep 029

    ***Don't Miss This In-Person Event***

    1 Day Elite Account Executive Accelerator

    Dublin, Ireland on May 23rd, 2024

    Click Here for the Details

    ________________________________________________

    Follow Teddy Peck on LinkedIn

    Connect with Paul M. Caffrey on LinkedIn. 

    FREE!! Get 5 Scripts to help you 5x your Pipeline here.

    Summary
    In this conversation, Teddy Peck, a sales leader, shares his journey into sales management and the importance of coaching and training in helping salespeople improve. He emphasizes the need for sales leaders to identify missing skills in their team members and provides insights into how he does this through role play and targeted training.

    Teddy also discusses the considerations salespeople should take into account when thinking about moving into leadership roles and the importance of building a personal brand. Lastly, he offers advice on managing bad hires and setting clear expectations for new team members. In this conversation, Teddy Peck and Paul M. Caffrey discuss various aspects of sales and leadership.

    They cover topics such as taking ownership in a new role, transitioning into a leadership role, preparing for a leadership role, the realities of management, prospecting tips, sales tips, tips for getting promoted, the importance of preparation, and how to connect with Teddy Peck.

     

    Get your copy of "The Work Before the Work, The Hidden Habits Elite Sales Professionals Use to Outperform the Competition."

    • 39 min
    The Future of the SDR Model...| Ep 028

    The Future of the SDR Model...| Ep 028

    ***Don't Miss This In-Person Event***
    1 Day Elite Account Executive Accelerator

    Dublin, Ireland on May 23rd, 2024

    Click Here for the Details

    ________________________________________________

     

    Connect with Paul M. Caffrey on LinkedIn. 

    FREE!! Get 5 Scripts to help you 5x your Pipeline here.

    Get your copy of "The Work Before the Work, The Hidden Habits Elite Sales Professionals Use to Outperform the Competition."

     

    Takeaways

    Sales is a crucial aspect of revenue operations and plays a vital role in growing scalable businesses.
    Preparation is key for sales professionals, and they should be clear on their long-term goals to stay motivated and focused.
    SDRs and AEs should strive to provide high-level business insights to potential customers, going beyond low-level product information.
    Companies should focus on improving conversion rates and developing the skills of their sales teams.
    The future of the SDR model may involve a more competitive and selective approach, with clear career paths for SDRs.

    Summary
    In this conversation, Paul Caffrey discusses the importance of sales in revenue operations and shares his background in tech sales. He emphasizes the value of preparation and the need for sales professionals to be clear on their long-term goals.

    Paul also provides insights into the role of SDRs and AEs, highlighting the importance of business acumen and the ability to provide high-level insights to potential customers. He suggests that companies should focus on improving conversion rates and developing the skills of their sales teams.

    Paul concludes by discussing the future of the SDR model and the need for transparency in career paths.

     

     

    • 36 min

Customer Reviews

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3 Ratings

3 Ratings

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Worth a listen

Paul has a very casual interview style, but knows how to ask the hard questions to get the right information out of his guest. This is a valuable resource for anyone in the sales profession who’s looking to better their situation, and their skillset.

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