The World Football Summit Podcast World Football Summit

Dr. Suresh Letchmanan, Managing Director of Asia Pacific at Borussia Dortmund is our fantastic guest this week.

We bring you more Bundesliga-related business initiatives as Suresh and I discuss:


The brand, the values, and the legacy of the club.
The pillars behind BvB's international strategy.
The role of the players in that strategy.
Career advice, future potential, and more!

World Football Summit: The football we want, and need.

This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.

You can learn more about us on:


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We tend to think that the football industry is the one that evolves around the 11-man game played in fields of grass in roaring stadiums. Nothing farther from the truth!

There are many modalities of football and today, my guest on the show, Tighe O'Sullivan, and I deep dive into the beach football ecosystem, its role within the industry, and its potential.

This was a fun one and you will be surprised at how closely linked both modalities are.



World Football Summit: The football we want, and need.

This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.

You can learn more about us on:


⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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This week we deep dive into the German Football Industry and for that, we welcome today’s guest, Ben McFadyean, who is an expert on the space.

Ben and I discuss the CVC/Bundesliga deal, Euro 2024 and given that Ben is a fan of Borussia Dortmund, we analyze the club’s sports business model. Of course, we could not leave the recent deal Nike signed with the German Federation to develop the National kit untouched...

Yup, this one covers a lot of ground so make sure you stick around!



World Football Summit: The football we want, and need.

This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.

You can learn more about us on:


⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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This week, Christoph Winterling, Commercial & Marketing Director at Bologna F.C. joins us for a deep dive into some of the club’s business initiatives. He and I discuss:


Engaging the local fans and how they have been able to increase average attendance from 17K to 25K.
Their international strategy and driving growth from the international fans.
How the club embraces innovation and involves the fan in new initiatives.
Career advice for aspiring sports industry professionals.

Enjoy!



World Football Summit: The football we want, and need.

This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.

You can learn more about us on:


⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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This week, Keith Wyness, Former CEO at clubs like Aberdeen, Everton, and Aston Villa joins me for a fun conversation about the state of the English Premier League.

But that's not all as we also ask him about the most important business lessons he has learned throughout his career, and his views on the ambition of the Saudi Pro League to become a top-tier football league. Given his role as a consultant for them, I thought his opinion would be very relevant.



World Football Summit: The football we want, and need.

This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.

You can learn more about us on:


⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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The football industry is embracing new technologies at an exponential rate. One of these groundbreaking shifts relates to the adoption of virtual technologies, which helps football properties connect with any stakeholder around the world at any time and drive operational efficiencies across the sports business.

And our guests today are experts on precisely that.

After working with top sports bodies across more than 40 events, Virtual Venue has demonstrated its ability to deliver cost savings, reduce carbon footprints, enhance event quality, and boost team productivity. Today, Sandro Batista & Vasco Pinheiro, Managing Partners at the firm, join us for today’s episode.

We discuss a bunch of things, including, the product, the use cases, and what they have learned from working with top-notch clients.

Enjoy!



World Football Summit: The football we want, and need.

This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.

You can learn more about us on:


⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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Our official ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube channel