29 min
Things Have Changed: Digital Growth In The B2B Space Smart Route
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- Marketing
B2B brand loyalty centers around one thing–unified digital customer experiences. This month we sat down with Marc Waldeck of Brave New Markets, a Digital Growth company that partners with private equity firms and their B2B portfolio companies, to understand “digital growth” and how it applies to customer acquisition and retention. Marc shares tips on how to get started with your own digital growth strategy along with technology recommendations and best practices to drive results.
B2B brand loyalty centers around one thing–unified digital customer experiences. This month we sat down with Marc Waldeck of Brave New Markets, a Digital Growth company that partners with private equity firms and their B2B portfolio companies, to understand “digital growth” and how it applies to customer acquisition and retention. Marc shares tips on how to get started with your own digital growth strategy along with technology recommendations and best practices to drive results.
29 min