31 episodes
Smart Route CallTrackingMetrics
-
- Business
-
-
5.0 • 6 Ratings
-
The Smart Route podcast is all about capturing that essence of innovation and charting the unique journeys that business owners take. With a focus on customer storytelling and connecting with industry thought leaders to discuss innovative ideas at the intersection of marketing, customer experience, and sales, our hope is the Smart Route podcast will inspire the listener's business’s journey forward.
-
More Leads, Better Data: AI For Lead Generation [Part 1]
Do you want more leads? Better data? Deeper audience insights? Find out why embracing AI technology in your lead generation strategy now will benefit your business for years to come.
Join Devon Moore, Director of Content and SEO at BAM Advertising, in this new episode of Smart Route podcast as we dive into the ways AI can help you
Create great content fast
Automate time-consuming tasks
Blend traditional and digital lead gen strategies
And more! -
Why Diverse C-Suites Make (A Lot) More Money
Did you know diverse leadership makes companies up to 30% more profitable? Tune into this data-powered conversation with Dr. V Boykin to discover why it pays to hire and promote diversely, why women are built for leadership, and how to advocate for gender equity, starting today.
-
How 30 Minutes on LinkedIn Can Boost Your Brand & Business
Did you know that just 30 minutes on LinkedIn could transform your brand and business? Discover tried-and-true strategies to attract new clients, grow your brand, and uncover opportunities on the world’s largest professional networking platform from LinkedIn expert and brand coach Liam Darmudy.
-
“Show Me the Receipts”: Getting Your Brand Mission, Vision, and Values Right for 2024
Is your brand living up to its promises? Today’s customers crave realness. They’re ready to spend money on brands that align with their values - and punish those who try to fake it. Join this conversation with entrepreneur Kiva Slade to learn how redefining your brand mission, vision, and values can help you succeed in 2024.
-
What We Get Wrong About Google Ads, Analytics, and AI
In this episode of Smart Route, we welcome our new hosts, Brandon Jordan and Peter Bacon! Brandon and Peter are excited to have their first guest, Kasim Aslam, who is a wealth of knowledge on all things Google Ads, AI, and Analytics.
Listen in to this conversation to hear Kasim's perspective on an ever changing industry and how you can take your ADs, Analytics, and AI strategies to the next level. -
The Rise of SaaS Marketplaces
Why be just a software when you can be a whole platform? Online marketplaces, where companies showcase products, partnerships, integrations, and services (think Etsy and Salesforce), are proven to drive customer retention and product value. Discover how marketplaces can give your customers a more comprehensive, buildable, and personalized experience in our newest episode of Smart Route.