This Old NEW Business with Jeff Korhan Is a weekly podcast show featuring SALES and MARKETING Experts sharing how businesses are successfully taking old practices for building profits, and making them new again - by adapting to a DIGITAL, SOCIAL, and GLOBAL world. You get inspirational stories and productivity tips to accelerate your business and personal growth.
Marketing Systems: How Guiding the Customer Journey with Content Works
John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine, and also the founder of the Duct Tape Marketing Consultant Network.
Think of Marketing as Value (Like a Product)
Instead of thinking of marketing as something you do for or with your prospective buyer, consider it to be value that is baked into your products and services.
Marketing content is the voice that conveys your core message to ideal customers. It guides their experience with your business, holding their attention and earning trust along the way. And that content inspired journey continues long after a purchase is made.
For detailed show notes and relevant links to additional resources, go to Marketing Systems: How Guiding the Customer Journey with Content Works
Audience Engagement: The Content Secret of the Audience of One
Jerod Morris is VP of Marketing for Rainmaker Digital. Jerod manages the ongoing education at Digital Commerce Institute, which is hosted on the Rainmaker platform. He also hosts The Showrunner, The Digital Entrepreneur, and Assembly Call podcast shows.
Trust the Fundamentals of Engagement
Early in his career, Jerod Morris found himself selling a product door-to-door. Those one-to-one selling experiences are great teachers. According to Jerod, "You learn to listen, ask a question, and patiently watch and observe to then intelligently respond."
The fundamentals of engagement work equally well online if you adopt an 'audience of one' mindset. Jerod says, "The only sure way to build audience engagement is to create something that elicits the response, this is for me."
Listen to the audio to get the full story about Assembly Call, The Showrunner and more. These targeted shows prove the secret to audience engagement is creating content that is so narrowly focused, it attracts its ideal audience like magic.
For detailed show notes and relevant links to additional resources, go to Audience Engagement: The Content Secret of the Audience of One
Owners Mindset: Getting Programmed for Customer Success
Chris Brogan has worked with some of the biggest brands, like Disney, Microsoft, and Google. He is also the CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of eight books and working on his ninth, How to Win. Brogan provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want.
Chris Brogan believes our core duty as owners is to serve. That mindset can belong to the owner of a business or any of its team members that buy into the mission.
Here's how he breaks is down.
#1 - Take Ownership - Assume responsibility for preparing and programming your business and life.
#2 - Take Action - Make those plans actionable and execute them.
#3 - Make Content - Tells stories that connect people with how you serve.
#4 - Nurture Community - Help people do more of what they want to do.
#5 - Build a Marketplace - Deliver value that earns you the right to sell to the people you serve.
For detailed show notes and relevant links to additional resources and tools from Chris Brogan, go to Owners Mindset: Getting Programmed for Customer Success
Small Town Marketing: What Businesses Need to Know
Tom Egelhoff believes the best marketing is happening somewhere every day and all you have to do is find what works and apply that to your market.
In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. His experience includes selling sewer piping, retail furniture, technology, commercial buildings, and being the founder of his own successful marketing agency.
He is also a radio talk show host, blogger, podcaster, and small town marketing and advertising consultant.
Tom Egelhoff recommends using social media and the Internet to research successful small town businesses across the country. Call them up to learn as much as you can. This is a great way to make new friends, save time, and make the most of your limited marketing budget.
For detailed show notes and relevant links to additional small town marketing resources, go to Small Town Marketing: What Businesses Need to Know
Content Strategy: Takeaways from Social Media Marketing World 2016
Frank Kenny has twice been a guest on the show. This week he
graciously interviews me to discover and share the top takeaways
from Social Media Marketing World 2016, which was hosted in San
Diego, CA last week.
Now that Social Media Marketing World has grown to over 3,000
attendees from around the world, one might imagine it would be
difficult to get results. However, with over 200 volunteers,
hundreds of educational sessions, and many networking
opportunities, just a little planning made it possible for me to
accomplish my objectives.
The key was having a strategy and following it. And that is also
my top takeaway from the event.
Content strategy isn't sexy, but it is indeed what everyone was
talking about at this event. Listen to the audio as Frank and I
discuss ideas from dozens of presenters, including one strategy
everyone can implement: Taking the 3% Challenge.
For detailed show notes and relevant links to useful social
media productivity tools, go to
Content Strategy: Takeaways From Social Media Marketing World
Small Business PR: How to Build Relationships with Journalists
Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.
How to Reach out To Journalists
You can find journalists on Twitter or LinkedIn, but one of the best ways is to simply Google a topic or category to find journalists that are writing on topics relevant to your expertise.
Your pitch to them should be short, but more important, it must be personal or it will get quickly deleted. It just takes a little bit of research to do this right.
When you contact a journalist, mention you noticed he or she has written about a topic relevant to your expertise, and cite the source. Then simply share a few thoughts that build upon the subject matter, potentially for creating a follow-up piece.
Listen to the audio to learn her recommendations for discovering the publications and media outlets that are right for you, and how to use analytics to best allocate your resources.
You can connect with Gini and learn more about her work at SpinSucks.com
For detailed show notes and relevant links, go to Small Business PR: How to Build Relationships with Journalists
Great content for helping you improve your business. Content is delivered in great way. Looking forward to new episodes.
Listen now .. Thank me later!
I had the privilege of being the guest on one of Jeff's podcasts, but the real pleasure has been in doing a deep dive into the great content lineup he has! If you're an entrepreneur or small business person, there is a wealth of information available. Korhan U is open for business!
Straightforward presentation of knowledge from an obvious wealth of experience. Practical tips for updating business practices whether you are tech savvy or a newbie in the online world. Highly recommend.