This Tech Author Breaks Down the ROI Numbers on Book Publishing AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors

Jason Gilmore is an accomplished programmer who has been writing tech books for years. He's landed traditional book deals as well as published and sold books via self-publishing channels. And as a good programmer, he studies the data—all kinds of data. As Jason shares in this episode, there's a lot to know and calculate when it comes to the business value of books. From testing book concepts before you even start writing the book to analyzing the "product-market" fit of a book idea for a particular niche, the numbers never lie. The business of books is largely a numbers game for all types of authors hoping to build a profitable and successful career. If you're a non-tech author, you have a great opportunity today to learn about the numbers-side of the business from Jason. And if you are a tech author, you'll enjoy learning from Jason's example—because he's doing very well publishing indeed. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!