135 episodes

Hosted by RESTART CBD CEO and cannabis brand marketer Shayda Torabi, To Be Blunt features discussions among Marketers, Brand Builders, Founders, Senior Level Executives, and CEO’s of leading cannabis businesses that are navigating the journey from unregulated to regulated. The difference: Everyone speaking is working professionally to establish their brand(s) or business in the growing legal cannabis market. Every Monday Shayda will discuss a trending topic with other leaders within the cannabis industry and discuss it unscripted, with no pre-prepared questions. It will be as if you are sitting with the guests over dinner — discussing the truth and reality behind each topic of discussion. And the truth is — it isn’t what you are hearing in most interviews. The mysterious black box has officially been cracked open. We are discussing the good, bad, and ugly that we all must deal with, and how we are all moving forward to normalize and professionalize this industry despite regulatory changes, federal and state law roadblocks, and the many headwinds experienced within the industry. This is the study of operating a successful business in cannabis. This is To Be Blunt. Tune in weekly, and subscribe so you don't miss an episode!

To Be Blunt Shayda Torabi

    • Business
    • 4.9 • 44 Ratings

Hosted by RESTART CBD CEO and cannabis brand marketer Shayda Torabi, To Be Blunt features discussions among Marketers, Brand Builders, Founders, Senior Level Executives, and CEO’s of leading cannabis businesses that are navigating the journey from unregulated to regulated. The difference: Everyone speaking is working professionally to establish their brand(s) or business in the growing legal cannabis market. Every Monday Shayda will discuss a trending topic with other leaders within the cannabis industry and discuss it unscripted, with no pre-prepared questions. It will be as if you are sitting with the guests over dinner — discussing the truth and reality behind each topic of discussion. And the truth is — it isn’t what you are hearing in most interviews. The mysterious black box has officially been cracked open. We are discussing the good, bad, and ugly that we all must deal with, and how we are all moving forward to normalize and professionalize this industry despite regulatory changes, federal and state law roadblocks, and the many headwinds experienced within the industry. This is the study of operating a successful business in cannabis. This is To Be Blunt. Tune in weekly, and subscribe so you don't miss an episode!

    132 What is THCa Flower and How Is it Different Than Marijuana? with Lawyer Rod Kight

    132 What is THCa Flower and How Is it Different Than Marijuana? with Lawyer Rod Kight

    “You gotta go into this with eyes open, and if you're gonna go into it, you need to make sure that you're well educated.” - Rod Kight


    Join us in this episode as Rod Kight, a seasoned cannabis lawyer and cannabis entrepreneur, discusses the challenges of THC-A hemp flower in the market. He delves into the complexities of THC-A flower and its similarities to marijuana, Total THC testing requirements, and the progressive hemp laws in North Carolina and Texas. Listen in as they share their personal experiences and insights on the legal implications of selling THC-A flower, age verification, packaging regulations, and more.


    [00:00 - 07:36] Exploring the Risks and Rewards of Dealing with THC-A Hemp Flower 

    [07:37 - 15:30] A Look at Hemp, Medical Marijuana and Legalization Efforts

    [15:31 - 31:56] Cannabis Legalization and Regulation

    [31:57 - 44:47] The Legalities and Risks of Selling THC-A Flower

    [44:48 - 51:48] Closing Segment

    Rod Kight is a cannabis business law attorney based in North Carolina and Mexico, and is widely regarded as an expert on the subject. He's the author of "Cannabis Business Law" and has been quoted in several major media outlets. He's part of several legal teams and advises C-suite level executives on cannabis issues. Rod is a believer in cannabis for personal and medical use and has been an attorney advocate for NORML. He's a member of several cannabis-related organizations and is a regular speaker on US and international podcasts about cannabis and psychedelics. He resides in Mexico and North Carolina with his family and is also an avid musician.


    Connect with Rod Kight:
    Website:https://cannabusiness.law/
    Social Media: LinkedIn


    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 
    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
    RESTART CBD is an education-first CBD wellness brand shipping nationwide.


    Check out my new website 👇🏼
    theshaydatorabi.com


    Let's work together:
    Free 20 min session
    https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12


    60 min Ask Me Anything
    https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12


    Social Media Audit
    https://calendly.com/theshaydatorabi/socialmediaaudit?back=1&month=2022-12


    Learn more about Show It website builder
    https://account.showit.co/r/q33s5tdk


    Send me an email with any questions or for an agency referral
    hello@theshaydatorabi.com

    • 51 min
    131 First Come, First Served and The Influence of Cannabis in Fashion with Manny Cuevas of Wear It Out by Manny

    131 First Come, First Served and The Influence of Cannabis in Fashion with Manny Cuevas of Wear It Out by Manny

    “There's a gift in you and there's a talent that you're still not sure about that you have, but you have it.” - Manny Cuevas


    Join us on this episode of the To Be Blunt as we delve into the story of Manny Cuevas, a fashion designer in the western wear industry. We'll cover his journey, from learning from his dad to showcasing their work in Denver and moving to Nashville. We'll also explore Manuel's Star Spangled Couture Collection, raising 8.9 million dollars and using hemp fabric to create unique designs with marijuana leaves. Tune in for a journey of entrepreneurship and innovation as Manny shares raw conversations to help others navigate their own paths.


    [00:00 - 08:57] Opening Segment
    [08:58 - 21:57] From the Runway to the Studio
    [21:58 - 34:23]  Navigating the Fashion Industry with My Father
    [34:24 - 47:29] The Star Spangled Couture Collection
    [47:30 - 1:00:35] The Journey of Manny and Manuel
    [1:00:36 - 1:23:25] Closing Segment


    Manny Cuevas is a fashion designer and tailor, coming from a family with a heritage in the fashion industry dating back to the 1950s. He learned tailoring and fashion design from his father, Manuel, and his artisan co-workers. He helped relocate the family business to Nashville in 1991 and began designing and creating individual garments for celebrity clientele such as Johnny Cash and Bob Dylan. He continues to create limited run collections and consult for other fashion boutiques. His work is inspired by his rich Mexican and American heritage, the fashion history of the Americas, and the constant recycling of pop culture.


    Connect with Manny Cuevas:
    Website: www.wearitoutbymanny.com
    Social Media:,Instagram, Facebook Page, 


    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 
    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
    RESTART CBD is an education-first CBD wellness brand shipping nationwide.


    Check out my new website 👇🏼
    theshaydatorabi.com


    Let's work together:
    Free 20 min session
    https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12


    60 min Ask Me Anything
    https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12


    Social Media Audit
    https://calendly.com/theshaydatorabi/socialmediaaudit?back=1&month=2022-12


    Learn more about Show It

    • 1 hr 23 min
    130 The 80/20 Rule As It Applies to Cannabis Marketing

    130 The 80/20 Rule As It Applies to Cannabis Marketing

    “You just gotta get super clear on who you're marketing to and you gotta get super clear on who you're messaging to and you have to be super clear on what are you trying to get outta of this and like who are you trying to connect with.” - Max Juhasz


    In this episode of the To Be Blunt podcast, Max Juhasz shares his journey of doing door to door sales and transitioning to digital marketing. He also talks about how he helped one hemp and CBD companies go from 600,000 to 4.2 million in online sales. Max also discusses about building links and content to boost a product's rankings in search engines and brand awareness.



    [00:00 - 09:03] Opening Segment


    [09:04 - 16:57] How Plain Jane Took Advantage of the Farm Bill and CBD Education Push


    [16:58 - 21:22] Mastering SEO for Cannabis Brands


    [21:23 - 36:43] Protecting Your Brand and Boosting Rankings


    [36:44 - 52:04] How to Differentiate Yourself and Climb the Digital Ladder 


    [52:05 - 1:16:45] How to Succeed Despite the Challenges


    [1:16:46 - 1:21:52] Closing Segment


    Max Juhasz is the Founder of Cannabiz Marketing Solutions aka DopeSEO.com.   He has spoken at a number of different cannabis events including Kushcon, Cannabis Marketing Summit, Lucky Leaf, CBD Expo, HAZE Radio and other publications.  He and his partner Pavel recently launched the DopeMarketingPodcast.com to help give some free marketing advice to cannabis operators looking for some insight.



    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 
    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
    RESTART CBD is an education-first CBD wellness brand shipping nationwide.
     
    Check out my new website 👇🏼
    theshaydatorabi.com
     
    Let's work together:
    Free 20 min session
    https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12
     
    60 min Ask Me Anything
    https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12
     
    Social Media Audit
    https://calendly.com/theshaydatorabi/socialmediaaudit?back=1&month=2022-12
     
    Learn more about Show It website builder
    https://account.showit.co/r/q33s5tdk
     
    Send me an email with any questions or for an agency referral
    hello@theshaydatorabi.com
     
    RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide.
    restartcbd.com

    • 1 hr 21 min
    129 Cannabis Could Never: Self Employement, Censorship, and Hot Takes with Liz Udell

    129 Cannabis Could Never: Self Employement, Censorship, and Hot Takes with Liz Udell

    “I think we're all so silent in our states that people kind of need a little reality check. Like having these conversations [about cannabis] are a wake up call to people.” - Liz Udell


    Welcome back to the To Be Blunt podcast! In this episode,Liz Udell shares opportunities and challenges of self-employment in the cannabis industry and how people who have been recently laid off can leverage the power of social media to their advantage, especially platforms such as LinkedIn which offer a great opportunity to network and connect with potential clients



    [00:00 -06:48] Navigating the Cannabis Industry
    [06:49 - 15:24] Positioning Her Personal Brand for Success
    [15:25 - 21:58]  Learning to Adapt Your Content for Different Platforms
    [21:59 - 29:42] The Uncertainty of Social Media Censorship
    [29:43 - 35:30] The Challenges of Working for Cannabis Brands 
    [35:31 - 43:03] The Reality of California Cannabis Workers
    [43:04 - 59:20] Exploring the Complexities of Legal Cannabis
    [59:21 - 1:00:53] Closing Segment


    Liz Udell is a director of digital, content and social media in the cannabis, restaurant, lifestyle, e-commerce, and entertainment industries. She's been  a digital marketing instructor @ San Diego State University and the University of Las Vegas since 2020 and teaches content marketing and social media management. 


    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 
    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
    RESTART CBD is an education-first CBD wellness brand shipping nationwide.
     
    Check out my new website 👇🏼
    theshaydatorabi.com
     
    Let's work together:
    Free 20 min session
    https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12
     
    60 min Ask Me Anything
    https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12
     
    Social Media Audit
    https://calendly.com/theshaydatorabi/socialmediaaudit?back=1&month=2022-12
     
    Learn more about Show It website builder
    https://account.showit.co/r/q33s5tdk
     
    Send me an email with any questions or for an agency referral
    hello@theshaydatorabi.com

    • 1 hr
    128 Personal Branding, Investing in Content Creation, and Going Direct To Consumer with Jenna Owens of Fitish

    128 Personal Branding, Investing in Content Creation, and Going Direct To Consumer with Jenna Owens of Fitish

    “Hire when you're able to, the most important thing you can do is like, hire people to do the things that you suck at or the things you don't wanna do. So you can free up yourself to still have time to do the things you want.” - Jenna Owens

    Welcome back to the To Be Blunt podcast! In this episode, Jenna Owens shares how she established Fitish and changed it from a fitness program to a skincare line infused with CBD. In addition, she discusses the legalities of her product and how she plans to put it on the market, as well as the difficulties she encountered in manufacturing the product.


    [00:00 -07:14] Opening Segment
    [07:15 - 18:57] Shifting from Radio Talk Show Host to Owning a CBD Infused Skincare Line
    [18:58 - 31:35] Finding a New Market Within the Space and Overcoming Challenges
    [31:36 - 36:52] Learning What Market the Products Can Be Sold In
    [36:53 - 56:52] Reinvesting, Hiring, Branding, and Finding Stability 
    [56:53 - 1:13:32] Closing Segment


    Jenna Owens is first and foremost recognisable from the renowned radio talk show, The Kidd Kraddick Morning Show, where she served as an on-air personality for 12 years. In 2017, she founded FITISH originally as the FITISH30 fitness program, and the brand has since transformed into its CBD-infused skincare line.


    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 
    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
    RESTART CBD is an education-first CBD wellness brand shipping nationwide.
     
    Check out my new website 👇🏼
    theshaydatorabi.com
     
    Let's work together:
    Free 20 min session
    https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12
     
    60 min Ask Me Anything
    https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12
     
    Social Media Audit
    https://calendly.com/theshaydatorabi/socialmediaaudit?back=1&month=2022-12
     
    Learn more about Show It website builder
    https://account.showit.co/r/q33s5tdk
     
    Send me an email with any questions or for an agency referral
    hello@theshaydatorabi.com
    RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide.
    restartcbd.com

    • 1 hr 13 min
    127 How to Create Your Own Website

    127 How to Create Your Own Website

    “I know sometimes people are like, I don't wanna toot my own horn. Well baby toot your horn. This is your chance. Like this is the whole point of getting featured in an article or speaking at a conference. ” - Shayda Torabi


    Welcome back to the To Be Blunt podcast! In this episode, Shayda talks about relaunching her website and why it's important as content creators to have a website where they can promote not only the products they sell but also market themselves.



    [00:00 - 02:38] Identity Crisis 


    [02:39 - 08:32] New Website and Current Services


    [08:33 - 14:31] The Hows and Why of Starting a Website


    [14:32 - 18:53] WP Engine, Affiliate Links and Tools to Help Monetize 


    [18:54 - 25:41] Knowing the Risk and Being Flexible 


    [25:42 - 30:13] Learn to Market Yourself 


    [30:14 - 31:49] Closing Segment


     


    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 
    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
    RESTART CBD is an education-first CBD wellness brand shipping nationwide.
     
    Check out my new website 👇🏼
    theshaydatorabi.com
     
    Let's work together:
    Free 20 min session
    https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12
     
    60 min Ask Me Anything
    https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12
     
    Social Media Audit
    https://calendly.com/theshaydatorabi/socialmediaaudit?back=1&month=2022-12
     
    Learn more about Show It website builder
    https://account.showit.co/r/q33s5tdk


    Sign up for 4 months FREE at WP Engine

    https://www.shareasale.com/r.cfm?b=394686&u=3477806&m=41388


    Send me an email with any questions or for an agency referral
    hello (AT) theshaydatorabi.com
    RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide.
    restartcbd.com

    • 31 min

Customer Reviews

4.9 out of 5
44 Ratings

44 Ratings

Meg12378 ,

Best Cannabis Podcast!!!

This podcast is incredible. Shayda has a variety of knowledgeable guests who share their insights into cannabis & marketing. It is a must listen for anyone interested in cannabis or marketing!

Dan Humiston ,

Finally, a marketing podcast for cannabis

I enjoyed having Shayda as a guest on Potcasters. it’s great that To Be Blunt is here to help us navigate all the constantly changing cannabis advertising restrictions.

Mr. Cody S ,

Great guests, very informative!

This podcast is a must listen for anyone trying to educate themselves on the cannabis industry: marketing, legal issues, product reviews, etc.

Five stars!

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