22 min
To Get Better At Marketing Ops: Don’t Stay In Your Lane! The Art of Marketing Operations
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- Marketing
A solid and detailed process is always going to be critical to scalability. But you can’t hone in on your process and refine anything if you are not mapping your process and paying attention to the small details. This is equally true for the process of creating physical or digital marketing assets.
Julie Volpi, Director of Marketing Operations at Tractor Supply Co., knows she needs to lean into change when leading her team.
Join us as we discuss:
Investing in a true process mapping for marketing ops
Changing customer habits- don’t assume they never shift
Leading a team that understands change
A solid and detailed process is always going to be critical to scalability. But you can’t hone in on your process and refine anything if you are not mapping your process and paying attention to the small details. This is equally true for the process of creating physical or digital marketing assets.
Julie Volpi, Director of Marketing Operations at Tractor Supply Co., knows she needs to lean into change when leading her team.
Join us as we discuss:
Investing in a true process mapping for marketing ops
Changing customer habits- don’t assume they never shift
Leading a team that understands change
22 min