Tony Arthy — Founder of Worn Out Creative on Growing Action Sports Brands through Music Rad Season Action Sports Podcast

Tony Arthy is the founder of brand and music partnerships agency Worn Out Creative based in London. He started the agency in 2008 after having worked in marketing, pr and entertainment for action sports distribution companies and brands including Insight, Paul Frank, RVCA, Vestal Watches and Atticus clothing. Tony's worked with hundreds of bands including Coldplay, The Prodigy, Oasis & Muse on youth marketing campaigns, played drums for The Wonder Stuff and been a band manager for the Bla...