Case 22: ButcherBox- 'The Crossroads' (With Mike Salguero) TOP CEO
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- Business
In this episode of TOP CEO, Mike Salguero, CEO of ButcherBox, shares his entrepreneurial journey from launching a subscription-based meat delivery service to navigating the challenges of scaling a business without external funding. Salguero details how he turned ButcherBox from a side hustle into a multi-million dollar venture, emphasizing the importance of staying true to core values, focusing on quality over quantity, and making tough decisions during pivotal moments like the COVID-19 pandemic. This episode is a masterclass in leadership and the art of building a sustainable, member-obsessed business model.
Produced by TOP Thought Leader
Voiceover - Tom Cain
In this episode of TOP CEO, Mike Salguero, CEO of ButcherBox, shares his entrepreneurial journey from launching a subscription-based meat delivery service to navigating the challenges of scaling a business without external funding. Salguero details how he turned ButcherBox from a side hustle into a multi-million dollar venture, emphasizing the importance of staying true to core values, focusing on quality over quantity, and making tough decisions during pivotal moments like the COVID-19 pandemic. This episode is a masterclass in leadership and the art of building a sustainable, member-obsessed business model.
Produced by TOP Thought Leader
Voiceover - Tom Cain
39 min