Tourpreneur Tour Business Podcast Tourpreneur LLC

Mitch Bach sits down with Joe Martin to discuss corporate bookings. Joe pivoted his marketing agency to focus on getting tour operators more corporate bookings, to reduce your dependence on tourists. Tourist come and go, often only book you once, and are dependent on the changing global tourism markets. Producing private, corporate team building experiences can be a source of recurring, stable, profitable revenue for your business. This episode is jam-packed with helpful tips on website optimization, how to connect with and market to the corporate audience, and so much more. We learn why he thinks you should think of yourself as an "experience coordinator", and he shares the 1 website tweak to potentially increase your bookings up to 25%!
Visit Tourpreneur.com for show notes and more informationCome to Vienna, Austria for our Tour Leader & Guide Event Oct 18-19Come to London for a meetup on Oct 12!Visit Joe's company, Uplevel Tourism
In this episode:
[00:01:33] Joe talks about his path from self-taught web developer turned marketing expert.
[00:04:19] Website optimization: Joe tested button options, "buy tickets" or "book now". "See dates" increased bookings by 25%.
[00:09:59] Why you should shit to focusing on the corporate market.
[00:13:52] High-converting websites resemble salespeople, not stores. They strategically present solutions rather than giving away too much information.
[00:19:02] Finding a one-stop shop for selling.
[00:22:20] Identify target corporate guests, focus on empathy.
[00:25:00] Tagging, automation, and customization lead to powerful marketing.
[00:32:30] Limiting tour company's capabilities, focus on current offerings. Create corporate tour page, then explore automation. Potential for additional products in the future.
[00:36:05] Dial back on passive tours, be interactive.
[00:38:44] Connection triangle: guide, group, place, interactivity.
[00:41:34] The "Pitch Anything" book can help with messaging to your customers.

Conversation with Martin Alcock of the Travel Trade Consultancy on how the regulatory environment is impacting on tour operators and on the wide range of options on how operators can protect their business and customers money.

The Rise and Rise of Sports Tourism with Daniel Alejandro Velásquez González
As discussion with Daniel Founder and COO of Homefans a sports experience marketplace, where avid travellers can book unique sports experiences anywhere in the world, hosted by fully-vetted local hosts.
https://homefans.net/

Mitch talks with Catherine Prather of the National Tour Association (NTA) about their Travel Exchange conference, and how the buyer appointments, networking sessions, and other events can help grow your tour business.

This episode is a snippet of a Guest Coaching session, available for Tourpreneur+ members.  Guest Coach Komal Darira (Women for World) will share how she built mostly female guide teams in Delhi, a city where being a tour guide is still not considered an ideal career for a woman. While her destination is specific, you'll walk away with some ideas on how, to build a truly diverse guide team, you might need to think outside of the box.
 
https://www.linkedin.com/in/komal-darira-61816697/?originalSubdomain=in

Conversation with Neil Witten on how tour operators can be highly profitable and be a force for good at the same time as having a very clear purpose.   An engaging listen about how difficult and challenging doing business with a purpose is but one that when done correctly is highly rewarding.   Join us for Tourpreneur Connect Seville, November 27-30, 2023 https://tourpreneur.com/connect/   For those interested, we recommend you check out Neil's book: https://amzn.eu/d/0TLas5o