59 min
TP302 - When is a CRM not a CRM? touch point podcast
-
- Marketing
In the healthcare space, there has always been confusion about the marketing technology stack, and specifically around the role of CRM - and Marketing Automation (for that matter). In this episode, Chris Boyer and Reed Smith discuss the role of technology in the overall “patient engagement system” and how CRM and Marketing Automation are very different strategies that have a different place in the overall techstack. They are joined by Stephanie Petrazzi of Nuvance Health who shares how she works within her organization to bridge gaps in the adoption of CRM.
Mentions from the Show:
Everything You Should Know About Patient Engagement in 2022
What Is the Difference Between CRM and Marketing Automation?
Stephanie Petrazzi on LinkedIn
Touchpoint.health
Chris Boyer on LinkedIn
Chris Boyer on Twitter
Reed Smith on LinkedIn
Reed Smith on Twitter
Learn more about your ad choices. Visit megaphone.fm/adchoices
In the healthcare space, there has always been confusion about the marketing technology stack, and specifically around the role of CRM - and Marketing Automation (for that matter). In this episode, Chris Boyer and Reed Smith discuss the role of technology in the overall “patient engagement system” and how CRM and Marketing Automation are very different strategies that have a different place in the overall techstack. They are joined by Stephanie Petrazzi of Nuvance Health who shares how she works within her organization to bridge gaps in the adoption of CRM.
Mentions from the Show:
Everything You Should Know About Patient Engagement in 2022
What Is the Difference Between CRM and Marketing Automation?
Stephanie Petrazzi on LinkedIn
Touchpoint.health
Chris Boyer on LinkedIn
Chris Boyer on Twitter
Reed Smith on LinkedIn
Reed Smith on Twitter
Learn more about your ad choices. Visit megaphone.fm/adchoices
59 min