277 episodes

touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

touch point podcast touch point media

    • Marketing
    • 4.9 • 36 Ratings

touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

    TP220 - Finding Innovation in Your Health System

    TP220 - Finding Innovation in Your Health System

    In this episode, hosts Chris Boyer and Reed Smith discuss various ways innovation is occurring in health systems across the country. From innovative found within the technology of the MarTech Stack, to innovative technology platform partnerships, they share new ways of thinking and solving the challenges in hospitals and health care systems. They are joined by Dr. Bonnie Clipper, healthcare innovator and host of Healthcare Soothsayers, who shares how innovation can come from all levels of the organization. 
    Mentions from the Show:

    Attract, Engage, Delight with a Marketing Technology Stack

    Dr. Bonnie Clipper on LinkedIn

    Dr. Bonnie Clipper on Twitter

    Wambi.org

    Healthcare Soothsayers podcast


    Find Us Online: 

    Touchpoint podcast Twitter

    Reed Smith Twitter

    Chris Boyer Twitter

    Chris Boyer website

    • 53 min
    The TPS5 - Week of Apr 16, 2021

    The TPS5 - Week of Apr 16, 2021

    Welcome to the TPS5 for the week of Apr 16, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.
    This week: Is “Femtech” the next big thing in healthcare, 5 healthcare marketing legal cases, how anti-vaccination proponents inspire pro-vaccine social media effort, and Uber, PayPal and Walgreens introduce a vaccine access fund. 
    The week’s TPS5: 

    Is ‘Femtech’ the Next Big Thing in Health Care?

    5 healthcare marketing legal cases in the past 6 months

    Anti-vaccination proponents inadvertently inspire pro-vaccination social media campaign

    Uber, PayPal and Walgreens Introduce Vaccine Access Fund

    Health Soothsayers podcast: Wendy Morgan, Founder & CEO, Shift

    • 8 min
    TP219 - The Multiple Business Models of a Health System

    TP219 - The Multiple Business Models of a Health System

    Many health systems are forced to deliver their services through multiple means. In this episode, hosts Chris boyer and Reed Smith discuss the elements of a business model and how to identify the type of model you should use - B2B, B2C, B2B2C - and how to optimize your marketing accordingly. They are joined by Greg Matthews, founder of HealthQuant and host of DataPoint, to discuss how organizations can best leverage their physician networks to help support your organization.
    Mentions from the Show:

    What Is a Business Model? | The Different Types of Business Models Explained

    Explain the Business to Consumer Model

    B2B…is What Exactly? Understanding B2B Companies

    What Is A B2B2C Business Model? B2B2C Business Model In A Nutshell

    Health Care Marketing B2B: 6 Keys to Increase Your Market Share

    Greg Mathews on LinkedIn

    Greg Mathews on Twitter

    HealthQuant.health


    Find Us Online: 

    Touchpoint podcast Twitter

    Reed Smith Twitter

    Chris Boyer Twitter

    Chris Boyer website

    • 54 min
    The TPS5 - Week of Apr 9, 2021

    The TPS5 - Week of Apr 9, 2021

    Welcome to the TPS5 for the week of Apr 9, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.
    This week: Understanding happy patients, pandemic aid isn’t reaching most hospitals, how payers are helping with vaccine hesitancy and the burgeoning home health industry.
    The week’s TPS5: 

    Understanding Unhappy Patients Makes Hospitals Better for Everyone

    AHA head: Pandemic aid isn't enriching most hospitals; they are struggling

    How Payers Are Involved in Boosting COVID-19 Vaccine Confidence

    ‘Here to stay’: How the pandemic helped build a burgeoning home testing industry

    Health Soothsayers podcast: Curt Roberts, CEO & Market Executive, Cornerstone Hospitals of Austin

    • 7 min
    TP218 - This is Not Your Parent’s SEO - an Update for 2021

    TP218 - This is Not Your Parent’s SEO - an Update for 2021

    In this episode, hosts Reed Smith and Chris Boyer provide an update on some of the most significant changes in SEO for 2021, including an overview of Google’s Core Web Vitals (and how it centers on user experience), the ongoing experimentation of the Knowledge Graph and even top tips for digital marketers in health care systems to keep in mind. They are joined by Daisy-ree Quaker who shares her experience and expertise crafting content-marketing driven SEO strategies for hospitals across the country. 
    Mentions from the Show:

    2021 Google Algorithm Update: Double Down On Website User Experience

    Tracking Google Knowledge Graph Algorithm Updates & Volatility

    19 SEO Tips Straight From the Mouths of HubSpot's SEO Team

    Daisy-ree Quaker on LinkedIn

    Daisy-ree Quaker on Twitter

    HireDaisy.com


    Find Us Online: 

    Touchpoint podcast Twitter

    Reed Smith Twitter

    Chris Boyer Twitter

    Chris Boyer website

    • 59 min
    The TPS5 - Week of Apr 2, 2021

    The TPS5 - Week of Apr 2, 2021

    Welcome to the TPS5 for the week of Apr 2, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.
    This week: Has Facebook gone too far, Walmart Health’s CEO is leaving, patients getting weary of automated outreach and four health tech trends to watch. 
    The week’s TPS5: 

    Facebook Built the Perfect Platform for Covid Vaccine Conspiracies

    Walmart's chief medical officer announces plans to leave role

    Research Warns Against Too Many Automated Patient Outreach Messages

    4 Healthcare Technology Trends Expected to Boom During COVID-19

    Health Soothsayers podcast: Sebastien Gaddini, Co-Founder, Smardii

    • 8 min

Customer Reviews

4.9 out of 5
36 Ratings

36 Ratings

mch110 ,

TP is LIT!

I'm a raving fan of Touchpoint and have been for close to two years. I listen to the episodes religiously, have engaged with the hosts who continue to churn out really rich/dynmaic content. As a healthcare marketing professional, having a resource and repository of topics and discussions hitting on key and current areas of focus, is invaluable. Chris and Reed are two of the top thought leaders in the industry, IMO.

Davis - Healthcare Designer ,

Entertaining Experts

Reed and Chris perfectly explain the ‘why’ behind what makes working in Healthcare the most rewarding career in the world. As a designer in the healthcare space, it can be hard to find valuable resources or references to help inspire. Most ‘design inspiration’ is about lofty artwork or overcomplicated compositions that don’t fit in our industry. These two really lay out what’s important to the digital space in healthcare and how achievable it is.

Ed Bennett ,

Broad expertise in a narrow niche

Reed and Chris bring decades of experince to the table - a must listen for healtcare marketing, digital and commuinications professionals!

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