376 episodes

touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

touch point podcast touch point media

    • Business
    • 5.0 • 40 Ratings

touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

    TP315 - Why Do We Make Things So Hard for Patients?

    TP315 - Why Do We Make Things So Hard for Patients?

    Healthcare professionals realize the importance of focusing on healthcare consumerism. In this episode, hosts Chris Boyer and Reed Smith discuss why health systems and hospitals still struggle with developing experiences that are simple and accessible, including sharing what the modern healthcare consumer wants (and what they complain about the most), the challenges to consumer-driven healthcare and ways we can begin to bridge the gap. 
    Mentions from the Show:

    CVS Health’s Health Care Insights Study 2022 

    5 Common Patient Complaints in Healthcare

    8 Challenges to Customer-Driven Health Care

    How to Turn Healthcare Consumerism Challenge into an Opportunity

    Touchpoint on Twitter

    Reed Smith Twitter

    Chris Boyer Twitter

    Chris Boyer website


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    • 43 min
    TP314 - Marketing’s Impact on Acquisition, Retention and Leakage

    TP314 - Marketing’s Impact on Acquisition, Retention and Leakage

    Healthcare marketers are very familiar with acquisition marketing, but are these strategies enough? In this episode, hosts Chris Boyer and Reed Smith discuss the trifecta of patient-centered marketing strategies: acquisition, retention and leakage. By understanding their roles and align their outreach efforts, marketers can build a comprehensive approach to marketing to patients in their service areas. 

    Mentions from the Show:

    Acquisition Marketing: What You Need to Know

    3 Types of Effective Retention Marketing Strategies

    Controlling Patient Referral Leakage

    Touchpoint on Twitter

    Reed Smith Twitter

    Chris Boyer Twitter

    Chris Boyer website


    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 47 min
    TP313 - Building a Business Case for Healthcare Marketing

    TP313 - Building a Business Case for Healthcare Marketing

    Building a marketing plan and strategy is important, but the evolution of health system marketing is creating a demand for something bigger - the development of a business case. In this episode, hosts Chris Boyer and Reed Smith discuss the challenges that healthcare marketing is facing and how by moving outside of simply patient acquisition and branding requires us to build partnerships with the CFO and CIO. 

    Mentions from the Show:

    Financial Challenges for Health Systems Will Likely Persist in 2023

    Making the Business Case for Your Marketing Budget

    Code-Switching in the Workplace: Understanding Cultures of Power

    FIVE STEPS TO HELP MARKETING GAIN CREDIBILITY WITH YOUR CFO

    How Chief Marketing Officers Should Talk To Chief Information Officers

    Touchpoint on Twitter

    Reed Smith Twitter

    Chris Boyer Twitter

    Chris Boyer website


    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 41 min
    TP312 - Everything is the Experience

    TP312 - Everything is the Experience

    Many health systems have begun to formally develop a customer experience center strategy. But what does that actually entail? In this episode Reed Smith and Chris Boyer discuss the design and technical elements of s customer experience center, the purpose and ways that organizations can find value when adopting this critical strategy.
    Mentions from the Show:

    HOW A CUSTOMER EXPERIENCE STRATEGY HELPS SCALE REVENUE GROWTH (AND ACHIEVE PROFITABILITY)

    Customer Experience Centres: Driving Growth Through Better Relationships

    Welcome to the Experience Center

    Touchpoint on Twitter

    Reed Smith Twitter

    Chris Boyer Twitter

    Chris Boyer website


    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 41 min
    TP311 - Touch Point Podcast Annual Year in Review - 2022

    TP311 - Touch Point Podcast Annual Year in Review - 2022

    In the annual “Year in Review” show, hosts Reed Smith and Chris Boyer reflect back on the past year of the Touch Point podcast, sharing some of their most popular topics, favorite shows, including a special shout-out to our Guest of the Year - Stephanie Petrazzi of Nuvance Health. They also share their perspective on “virtue signaling” in our industry and close out the show with their predictions for the upcoming year. 

    Mentions from the Show:

    TP285 - The Problem with the Pixel

    TP264 - Designing a Voice of Customer Program

    TP257 - A Focus on Patient Experience, Marketing and Data

    TP262 - The Winds of Change

    TP263 - The Purpose of Consumerism

    TP253 - Operations Impact on Experience

    Best Guest: Stephanie Petrazzi - TP302 - When is a CRM not a CRM


    Reed’s favorite episode: TP266 – The Next Wave of Telemedicine and At Home Care


    Chris’ favorite episode: TP304 - Social Media is Dead


    Touchpoint on Twitter

    Reed Smith Twitter

    Chris Boyer Twitter

    Chris Boyer website


    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 50 min
    TP310 - Best of the Touch Point Media Network 2022

    TP310 - Best of the Touch Point Media Network 2022

    In our annual holiday “butter-board” episode, hosts Reed Smith and Chris Boyer highlight clips from some of the shows on the Touch Point Media Network, including conversations about Apple and Amazon’s healthcare moves, diversity in clinical trial recruitment, the differences in hospital vs. academic marketing, innovation in nursing and child-care. Listen in and enjoy these audio “spreads” from the leading healthcare podcasting network, Touch Point Media. 

    Mentions from the Show:


    Digital Health Unfiltered: Apple & Amazon's Healthcare Moves 

    The Morning Fix: How Abbott is Leading the Industry in Clinical Trials, Diversity, Hiring and Best Practices

    Healthcare Insight for Marketers: Cynthia Schmidt on the Differences Between Academic and Healthcare Marketing 


    Healthcare Soothsayers: Sigi Marmorstein, CEO, Founder BabyLiveAdvice and Telehealth Consulting Services 


    High Stakes: Navigating the C-Suite: Beyond "Go Back and Write About it" 

    Touchpoint on Twitter

    Reed Smith Twitter

    Chris Boyer Twitter

    Chris Boyer website


    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 3 min

Customer Reviews

5.0 out of 5
40 Ratings

40 Ratings

sweeetbabygang ,

Leading through Change

LOVE IT. BEST EPISODE YET. PLEASE BRING DR. REIDER BACK MORE.

mch110 ,

TP is LIT!

I'm a raving fan of Touchpoint and have been for close to two years. I listen to the episodes religiously, have engaged with the hosts who continue to churn out really rich/dynmaic content. As a healthcare marketing professional, having a resource and repository of topics and discussions hitting on key and current areas of focus, is invaluable. Chris and Reed are two of the top thought leaders in the industry, IMO.

Davis - Healthcare Designer ,

Entertaining Experts

Reed and Chris perfectly explain the ‘why’ behind what makes working in Healthcare the most rewarding career in the world. As a designer in the healthcare space, it can be hard to find valuable resources or references to help inspire. Most ‘design inspiration’ is about lofty artwork or overcomplicated compositions that don’t fit in our industry. These two really lay out what’s important to the digital space in healthcare and how achievable it is.

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