393 episodes
touch point podcast touch point media
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- Business
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5.0 • 41 Ratings
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touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
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TP332 - Why First-Party Data Needs to Come First
Health systems are beginning to realize that developing a first-party data strategy is becoming one of the most critical things to do to support marketing, operations and clinical success. In this episode, hosts Reed Smith and Chris Boyer discuss first-party data efforts, how health systems are realizing they are important to engage (re-engage) patients and employees, and why CDP’s are the key technology platform to support these initiatives.
Mentions from the Show:
First-Party Data Strategy: Trends and Tips in 2023
The Value of First-Party Data in Communicating with Patients
The role of identity in a modern CDP
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
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TP331 - The Importance of Branding and Thought Leadership
As health systems face the challenges of re-aligning to the current needs of the post-pandemic era, the importance of branding and thought-leadership is often misunderstood. In this episode, hosts Reed Smith and Chris Boyer welcome friend of the show, Rob Rosenberg, to share his expertise on branding and share insights every organization should consider to ensure their brand remains relevant to their customers and employees.
Mentions from the Show:
Rob Rosenberg on LinkedIn
Springboard Brand & Creative Strategy
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
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TP330 - What Does It Mean to be “Consumer Obsessed?”
For hospitals and health systems, many of us strive to continuously add value to the customer experience. But are we “consumer obsessed?” In this episode, hosts Reed Smith and Chris Boyer discuss the concept of being consumer-obsessed, how organizations can begin aligning around the customer to help empower loyalty and growth and the critical role that CX plays in supporting these efforts.
Mentions from the Show:
What does it mean to be customer-obsessed?
Align Around Your Customers To Power Growth In Today’s Economic Climate
What is CX?
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
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TP329 - Why We Can’t Move Away from Analytics
Web tracking for hospitals and health systems are currently undergoing significant disruption. In some cases, health systems are actively pondering the usefulness of website analytics. In this episode, Reed Smith and Chris Boyer discuss how data and analytics strategies are important for healthcare digital marketers, and outline ways to can defend and support a website analytics practice.
Mentions from the Show:
HHS Offers HIPAA Guidance on Online Tracking Technologies
Data Strategy vs. Analytics Roadmap: What's the difference?
How to Create an Analytics Strategy
The Top Strategy to Create a Web Analytical Roadmap
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
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TP328 - ICYMI: Is Digital Really the Future of Healthcare?
In this episode, hosts Chris Boyer and Reed Smith discuss how digital health and digital marketing solutions can help address the “triple aim” - improving patient experience, improving population health and reducing healthcare’s costs. They also share the five main traps healthcare organizations should avoid, to prevent them from falling into “digital myopia.”
Mentions from the Show:
The Future of Care Delivery
Is Your Company Squandering Digital Opportunities?
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
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TP327 - Live from HMPS23 in Austin, TX
In this episode, Reed Smith sits down with Ben Texter of Digital Health Strategies and Sam Seering of Epic, to discuss the new role of marketing in a health system, and how to leverage marketing’s understanding of patients (existing and new) to better support clinical efforts, and leverage technologies (such as the EMR) to engage the new healthcare consumer.
Mentions from the Show:
Ben Texter on LinkedIn
Sam Seering on LinkedIn
Chris Boyer on LinkedIn
Reed Smith on LinkedIn
Learn more about your ad choices. Visit megaphone.fm/adchoices
Customer Reviews
Leading through Change
LOVE IT. BEST EPISODE YET. PLEASE BRING DR. REIDER BACK MORE.
TP is LIT!
I'm a raving fan of Touchpoint and have been for close to two years. I listen to the episodes religiously, have engaged with the hosts who continue to churn out really rich/dynmaic content. As a healthcare marketing professional, having a resource and repository of topics and discussions hitting on key and current areas of focus, is invaluable. Chris and Reed are two of the top thought leaders in the industry, IMO.
Entertaining Experts
Reed and Chris perfectly explain the ‘why’ behind what makes working in Healthcare the most rewarding career in the world. As a designer in the healthcare space, it can be hard to find valuable resources or references to help inspire. Most ‘design inspiration’ is about lofty artwork or overcomplicated compositions that don’t fit in our industry. These two really lay out what’s important to the digital space in healthcare and how achievable it is.