368 episodes
touch point podcast touch point media
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- Business
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5.0 • 40 Ratings
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touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
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T307 - ICYMI: The Winds of Change
The healthcare industry is facing extreme pressures to change and transform. In this episode, hosts Chris Boyer and Reed Smith discuss the outlook for healthcare - both at a macro and micro level - and ask if we are finally seeing the long-promised transformation of our industry. They are joined by Carrie Liken, Head of Healthcare Industry at Yext, who shares her predictions on how health systems and providers will change to meet the needs of consumers today.
Mentions from the Show:
Deloitte: 2022 Global Health Care Outlook
Health Affairs: For Health Care Providers, Five Trends To Watch In 2022
5 Predictions For Healthcare in 2022
Carrie Liken on LinkedIn
Carrie Liken on Twitter
Yext.com
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TP306 - Stop Telling Everyone It’s Christmas
In this special episode, hosts Chris Boyer and Reed Smith discuss the various health observances that health systems use as part of their content calendars and ponder if they are useful or not. They also discuss whether Seasonal Marketing can align to the strategic plan as well as tap into consumer emotional states, and if that has an impact on various hospital strategies.
Mentions from the show:
2022 Health Observances Calendar
How To Tap Into Emotions Via Seasonal Marketing (And Why It Matters)
How Seasonal Spending Habits Change the Way Companies Should Think About Customer Loyalty
Using National Health Observances to Engage New Patients
TouchPoint.Health
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TP305 - You’re Only as Good as Your Reputation
For organizations, the connection between reputation and brand is inextricably linked. This is even more important for hospitals and health systems focused on recruitment and retention efforts. In this episode, hosts Reed Smith and Chris Boyer discuss the relationship between reputation and brand, and share ways in which corporate reputation can be adopted by organizations that sometimes struggle with change. Dean Browell, Chief Behavioral Officer of Feedback, joins to share how he works with health systems to use social listening to provide critical insight into their employees.
Mentions from the show:
3 patient engagement strategies providers are neglecting
The Relationship Between Reputation and Brand
2022 Look Ahead: How Corporate Reputation Has Become Currency for Companies to Succeed
www.DiscoverFeedback.com
Dean Browell on LinkedIn
Chris Boyer on LinkedIn
Chris Boyer on Twitter
Reed Smith on LinkedIn
Reed Smith on Twitter
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TP304 - Social Media is Dead
In this episode, hosts Chris Boyer and Reed Smith discuss the top challenges social media companies are facing, and how the recent evolution of social platforms are conducive to health system marketing and communications strategies. From the challenges with content, the movement to paid approaches and the steady loss of importance of social media followers, it’s important to ask: is social media (as we know it) dead?
Mentions from the show:
A Social Media Status Update - New York Times
Social Media Trends for 2022 & Beyond - Sprout Social
Everything You Need to Know about Social Media Algorithms
Removing Certain Ad Targeting Options and Expanding Our Ad Controls
The End of Social Media and the Rise of Recommendation Media
Meta Sued For Violating Patient Privacy, Scraping Health Data From Hospitals
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TP303 - Are Health Systems Really Ready for Consumerism?
Health systems understand the need to embrace consumerism - and that improving the healthcare consumer experience is a competitive differentiator. But are we ready for it? In this episode, hosts Reed Smith and Chris Boyer discuss the new digital consumer and the challenges their expectations have on health systems. Rob Klein from Klein & Partners joins to share the latest insights from the 2022 Consumer Insights Study his organization recently published.
Mentions from the Show:
Healthcare's newest pivot: consumer identity as the cornerstone of digital health
2022 US Consumer Trends in Patient Engagement Survey
Poor Personalized Healthcare Limits Healthcare Consumerism
64% Of Consumers Have Never Tried To Find Healthcare Prices, New Survey Shows
Klein & Partners
Rob Klein on LinkedIn
Touchpoint.health
Chris Boyer on LinkedIn
Chris Boyer on Twitter
Reed Smith on LinkedIn
Reed Smith on Twitter
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TP302 - When is a CRM not a CRM?
In the healthcare space, there has always been confusion about the marketing technology stack, and specifically around the role of CRM - and Marketing Automation (for that matter). In this episode, Chris Boyer and Reed Smith discuss the role of technology in the overall “patient engagement system” and how CRM and Marketing Automation are very different strategies that have a different place in the overall techstack. They are joined by Stephanie Petrazzi of Nuvance Health who shares how she works within her organization to bridge gaps in the adoption of CRM.
Mentions from the Show:
Everything You Should Know About Patient Engagement in 2022
What Is the Difference Between CRM and Marketing Automation?
Stephanie Petrazzi on LinkedIn
Touchpoint.health
Chris Boyer on LinkedIn
Chris Boyer on Twitter
Reed Smith on LinkedIn
Reed Smith on Twitter
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Customer Reviews
Leading through Change
LOVE IT. BEST EPISODE YET. PLEASE BRING DR. REIDER BACK MORE.
TP is LIT!
I'm a raving fan of Touchpoint and have been for close to two years. I listen to the episodes religiously, have engaged with the hosts who continue to churn out really rich/dynmaic content. As a healthcare marketing professional, having a resource and repository of topics and discussions hitting on key and current areas of focus, is invaluable. Chris and Reed are two of the top thought leaders in the industry, IMO.
Entertaining Experts
Reed and Chris perfectly explain the ‘why’ behind what makes working in Healthcare the most rewarding career in the world. As a designer in the healthcare space, it can be hard to find valuable resources or references to help inspire. Most ‘design inspiration’ is about lofty artwork or overcomplicated compositions that don’t fit in our industry. These two really lay out what’s important to the digital space in healthcare and how achievable it is.