touch point podcast

touch point media
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touch point podcast

touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

  1. 3 DAYS AGO

    TP414 - Surprise - This is a Touch Point Podcast About Toasters (Kinda)

    An annual feature of the Touch Point podcast is a retrospective look at other podcasts on our network. In this episode, hosts Reed Smith and Chris Boyer share two episodes of the newest podcast on the Touch Point Media Network - “Surprise, It’s Not a Toaster.” This show is hosted by Ed Bennett and Chris Boyer and is a lighthearted look at online experiences and their subsequent annoyances, unveiling innovative technology tools, and challenge Gen AI's limits. Give this a listen, and if you enjoy - be sure to like and subscribe.  Mentions From the Show: Surprise - It’s Not a Toaster: Episode 22: CarPlay, Computer Monitors and Caterpillars Surprise - It’s Not a Toaster: Episode 29 – It’s All About the Algorithm TouchPoint 2024 Listener Survey Reed Smith on LinkedIn Chris Boyer on LinkedIn Ed Bennett on LinkedIn Chris Boyer website Ed Bennett of BlueSky Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 3m

  2. DEC 11

    TP413 - A Few of Our Favorite Interviews (2024 Edition)

    In this episode, hosts Reed Smith and Chris Boyer celebrate some of the most memorable guest interviews of the year. First, hear from Susannah Fox who discussed insights from her new book about digital innovation, then Jeremy Mittler joins for a good discussion on privacy-first advertising strategies. Lastly, Danny Fell joins to discuss healthcare disruption. These are a few of our best interviews of the year. Be sure to vote for your most favorite episode and favorite guest in our annual 2024 Touch Point Podcast Listener Survey.  Mentions From the Show: TP370 – Has the Social Internet Democratized Patient Empowerment? Rebel Health book SusannahFox.com Susannah Fox on LinkedIn TP381 – Digital Advertising’s Role in Patient Experience Jeremy Mittler on LinkedIn TP383 – Does Consumerism Drive Disruption? Danny Fell on LinkedIn BVK.com TouchPoint 2024 Listener Survey Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 24m

  3. DEC 4

    TP412 - Technology Innovations that Are Set to Transform Healthcare

    In this episode, hosts Reed Smith and Chris Boyer discuss seven technology trends that are innovating healthcare and medicine - some old and some radically new. With an increased focus on solving gaps in rural healthcare and addressing modern consumerism needs. This show is a fun look forward to support future planning.  Mentions From the Show: Consumers rule: Driving healthcare growth with a consumer-led strategy - McKinsey Bracing for impact: Navigating the surge in healthcare costs - WTW The next frontier of care delivery in healthcare 7 Healthcare Trends That Will Transform Medicine In 2025 TouchPoint 2024 Listener Survey Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

    37 min

  4. NOV 27

    TP411 - A Friendsgiving Episode

    Join hosts Chris Boyer and Reed Smith for a special episode that celebrates the season of thankfulness with a unique twist. This week, they share never-before-aired conversations featuring four insightful “Three Questions with Chris” segments with industry leaders Patty Riskind, Dean Browell, Christy Pretzinger, and Matt Gove. These candid discussions reveal a fresh perspective on some of healthcare’s brightest minds. As a bonus, enjoy an encore interview with digital expert John Berndt, who dives into the transformative power of adopting a composability framework and its potential to drive significant value for health systems. Don’t miss this engaging and gratitude-filled episode! Mentions from the Show:  Thanksgiving horror stories Patty Riskind on LinkedIn Dean Browell on LinkedIn John Berndt on LinkedIn Christy Pretzinger on LinkedIn Matt Gove on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 9m

  5. NOV 20

    TP410 - Loyalty, Habits, and Laziness in Customer Experience

    In this episode, Chris Boyer and Reed Smith - inspired by insights from Matt Gove and Andy Chang at HCIC - discuss the interplay between customer behavior and loyalty, habits, and laziness. They explore how healthcare organizations can build lasting connections by fostering familiarity and ease, forming patient habits through consistent cues and reinforcements, and simplifying the patient journey to reduce friction. Together, they paint a high-level picture of how these psychological drivers work together to enhance customer experience and establish meaningful, long-term engagement with healthcare systems. Mentions from the Show:  Customer Loyalty Is Overrated - Harvard Business Review What Are Consumer Habits? (Consumer Psychology 101) People Don’t Care About Your Product – The “Lazy, Vain, And Selfish” Framework Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

    43 min

  6. NOV 13

    TP409 - Live from Austin, TX at #HCIC24

    In this episode, Chris Boyer is joined by guests Dean Browell, Martha Van Berkel and Danny Fell as they discuss some of the key themes and issues being discussed at the 28th Annual Healthcare Internet Conference in Austin, TX. From the changing role of the marketing leader, to the challenges of measurement and the complexity of technology and disruption, they share ideas and insights on how modern healthcare leaders need to adapt to meet the needs of the moment. Mentions from the Show:  Dean Browell on LinkedIn Martha van Berkel on Linkedin Danny Fell on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices

    38 min

  7. NOV 6

    TP408 - Unlocking Healthcare Data Value

    In this episode of Touch Point, hosts Chris Boyer and Reed Smith discuss how healthcare organizations can maximize the value of their data through a seven-step data maturity model. They explore the challenges and opportunities in managing healthcare data—from initial modeling to data marketplaces—using real-world examples from healthcare projects. Chris and Reed highlight how structured data management can turn data into a strategic asset, enabling predictive insights that improve patient experiences, streamline operations, and boost clinical outcomes. By following this model, organizations can save time, cut costs, and make more proactive, impactful decisions that support a patient-centered approach. Mentions from the Show:  7 steps to maximizing the value of your data The big-data revolution in US health care: Accelerating value and innovation - McKinsey IDC Report: Achieving Intelligent Data Operations Using Data Analytics to Predict Outcomes in Healthcare A complete overview of predictive analytics in healthcare 8 Real-World Applications of AI Predictive Analytics in Healthcare Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices

    41 min

  8. OCT 30

    TP407 - Leadership and Change in Healthcare

    In this episode, hosts Reed Smith and Chris Boyer discuss essential traits for healthcare leaders facing industry-wide transformation. They explore adaptive leadership styles, including transformational leadership, which fosters loyalty, creativity, and resilience. The episode also discusses the four C’s of Leading Through Change and offers practical insights for navigating healthcare's unique challenges. Jill Austin joins the show to discuss her new book, Transformative Leadership: Self-Mastery for the New Voice of Business Success.  Mentions from the Show: How Transformational Leadership Can Inspire Others The Four C’s of Leading Through Change “Transformative Leadership: Self-Mastery for the New Voice of Business Success” on Amazon New Voice of Leadership website Jill Austin on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

    55 min
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5
out of 5
43 Ratings

About

touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

Information

  • Creator
    touch point media
  • Years Active
    2017 - 2024
  • Episodes
    476
  • Rating
    Clean
  • Copyright
    touch point media © 2023. All rights reserved.
  • Show Website
    touch point podcast

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