376 episodes
touch point podcast touch point media
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- Business
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5.0 • 40 Ratings
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touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
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TP315 - Why Do We Make Things So Hard for Patients?
Healthcare professionals realize the importance of focusing on healthcare consumerism. In this episode, hosts Chris Boyer and Reed Smith discuss why health systems and hospitals still struggle with developing experiences that are simple and accessible, including sharing what the modern healthcare consumer wants (and what they complain about the most), the challenges to consumer-driven healthcare and ways we can begin to bridge the gap.
Mentions from the Show:
CVS Health’s Health Care Insights Study 2022
5 Common Patient Complaints in Healthcare
8 Challenges to Customer-Driven Health Care
How to Turn Healthcare Consumerism Challenge into an Opportunity
Touchpoint on Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
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TP314 - Marketing’s Impact on Acquisition, Retention and Leakage
Healthcare marketers are very familiar with acquisition marketing, but are these strategies enough? In this episode, hosts Chris Boyer and Reed Smith discuss the trifecta of patient-centered marketing strategies: acquisition, retention and leakage. By understanding their roles and align their outreach efforts, marketers can build a comprehensive approach to marketing to patients in their service areas.
Mentions from the Show:
Acquisition Marketing: What You Need to Know
3 Types of Effective Retention Marketing Strategies
Controlling Patient Referral Leakage
Touchpoint on Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
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TP313 - Building a Business Case for Healthcare Marketing
Building a marketing plan and strategy is important, but the evolution of health system marketing is creating a demand for something bigger - the development of a business case. In this episode, hosts Chris Boyer and Reed Smith discuss the challenges that healthcare marketing is facing and how by moving outside of simply patient acquisition and branding requires us to build partnerships with the CFO and CIO.
Mentions from the Show:
Financial Challenges for Health Systems Will Likely Persist in 2023
Making the Business Case for Your Marketing Budget
Code-Switching in the Workplace: Understanding Cultures of Power
FIVE STEPS TO HELP MARKETING GAIN CREDIBILITY WITH YOUR CFO
How Chief Marketing Officers Should Talk To Chief Information Officers
Touchpoint on Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
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TP312 - Everything is the Experience
Many health systems have begun to formally develop a customer experience center strategy. But what does that actually entail? In this episode Reed Smith and Chris Boyer discuss the design and technical elements of s customer experience center, the purpose and ways that organizations can find value when adopting this critical strategy.
Mentions from the Show:
HOW A CUSTOMER EXPERIENCE STRATEGY HELPS SCALE REVENUE GROWTH (AND ACHIEVE PROFITABILITY)
Customer Experience Centres: Driving Growth Through Better Relationships
Welcome to the Experience Center
Touchpoint on Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
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TP311 - Touch Point Podcast Annual Year in Review - 2022
In the annual “Year in Review” show, hosts Reed Smith and Chris Boyer reflect back on the past year of the Touch Point podcast, sharing some of their most popular topics, favorite shows, including a special shout-out to our Guest of the Year - Stephanie Petrazzi of Nuvance Health. They also share their perspective on “virtue signaling” in our industry and close out the show with their predictions for the upcoming year.
Mentions from the Show:
TP285 - The Problem with the Pixel
TP264 - Designing a Voice of Customer Program
TP257 - A Focus on Patient Experience, Marketing and Data
TP262 - The Winds of Change
TP263 - The Purpose of Consumerism
TP253 - Operations Impact on Experience
Best Guest: Stephanie Petrazzi - TP302 - When is a CRM not a CRM
Reed’s favorite episode: TP266 – The Next Wave of Telemedicine and At Home Care
Chris’ favorite episode: TP304 - Social Media is Dead
Touchpoint on Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Learn more about your ad choices. Visit megaphone.fm/adchoices -
TP310 - Best of the Touch Point Media Network 2022
In our annual holiday “butter-board” episode, hosts Reed Smith and Chris Boyer highlight clips from some of the shows on the Touch Point Media Network, including conversations about Apple and Amazon’s healthcare moves, diversity in clinical trial recruitment, the differences in hospital vs. academic marketing, innovation in nursing and child-care. Listen in and enjoy these audio “spreads” from the leading healthcare podcasting network, Touch Point Media.
Mentions from the Show:
Digital Health Unfiltered: Apple & Amazon's Healthcare Moves
The Morning Fix: How Abbott is Leading the Industry in Clinical Trials, Diversity, Hiring and Best Practices
Healthcare Insight for Marketers: Cynthia Schmidt on the Differences Between Academic and Healthcare Marketing
Healthcare Soothsayers: Sigi Marmorstein, CEO, Founder BabyLiveAdvice and Telehealth Consulting Services
High Stakes: Navigating the C-Suite: Beyond "Go Back and Write About it"
Touchpoint on Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Learn more about your ad choices. Visit megaphone.fm/adchoices
Customer Reviews
Leading through Change
LOVE IT. BEST EPISODE YET. PLEASE BRING DR. REIDER BACK MORE.
TP is LIT!
I'm a raving fan of Touchpoint and have been for close to two years. I listen to the episodes religiously, have engaged with the hosts who continue to churn out really rich/dynmaic content. As a healthcare marketing professional, having a resource and repository of topics and discussions hitting on key and current areas of focus, is invaluable. Chris and Reed are two of the top thought leaders in the industry, IMO.
Entertaining Experts
Reed and Chris perfectly explain the ‘why’ behind what makes working in Healthcare the most rewarding career in the world. As a designer in the healthcare space, it can be hard to find valuable resources or references to help inspire. Most ‘design inspiration’ is about lofty artwork or overcomplicated compositions that don’t fit in our industry. These two really lay out what’s important to the digital space in healthcare and how achievable it is.
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