368 episodes

touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

touch point podcast touch point media

    • Business
    • 5.0 • 40 Ratings

touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

    T307 - ICYMI: The Winds of Change

    T307 - ICYMI: The Winds of Change

    The healthcare industry is facing extreme pressures to change and transform. In this episode, hosts Chris Boyer and Reed Smith discuss the outlook for healthcare - both at a macro and micro level - and ask if we are finally seeing the long-promised transformation of our industry. They are joined by Carrie Liken, Head of Healthcare Industry at Yext, who shares her predictions on how health systems and providers will change to meet the needs of consumers today. 
    Mentions from the Show: 

    Deloitte: 2022 Global Health Care Outlook


    Health Affairs: For Health Care Providers, Five Trends To Watch In 2022


    5 Predictions For Healthcare in 2022

    Carrie Liken on LinkedIn

    Carrie Liken on Twitter

    Yext.com


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    • 1 hr
    TP306 - Stop Telling Everyone It’s Christmas

    TP306 - Stop Telling Everyone It’s Christmas

    In this special episode, hosts Chris Boyer and Reed Smith discuss the various health observances that health systems use as part of their content calendars and ponder if they are useful or not. They also discuss whether Seasonal Marketing can align to the strategic plan as well as tap into consumer emotional states, and if that has an impact on various hospital strategies. 
    Mentions from the show:

    2022 Health Observances Calendar

    How To Tap Into Emotions Via Seasonal Marketing (And Why It Matters)

    How Seasonal Spending Habits Change the Way Companies Should Think About Customer Loyalty

    Using National Health Observances to Engage New Patients

    TouchPoint.Health


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    • 31 min
    TP305 - You’re Only as Good as Your Reputation

    TP305 - You’re Only as Good as Your Reputation

    For organizations, the connection between reputation and brand is inextricably linked. This is even more important for hospitals and health systems focused on recruitment and retention efforts. In this episode, hosts Reed Smith and Chris Boyer discuss the relationship between reputation and brand, and share ways in which corporate reputation can be adopted by organizations that sometimes struggle with change. Dean Browell, Chief Behavioral Officer of Feedback, joins to share how he works with health systems to use social listening to provide critical insight into their employees. 
    Mentions from the show: 

    3 patient engagement strategies providers are neglecting

    The Relationship Between Reputation and Brand

    2022 Look Ahead: How Corporate Reputation Has Become Currency for Companies to Succeed

    www.DiscoverFeedback.com

    Dean Browell on LinkedIn

    Chris Boyer on LinkedIn

    Chris Boyer on Twitter

    Reed Smith on LinkedIn

    Reed Smith on Twitter


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    • 56 min
    TP304 - Social Media is Dead

    TP304 - Social Media is Dead

    In this episode, hosts Chris Boyer and Reed Smith discuss the top challenges social media companies are facing, and how the recent evolution of social platforms are conducive to health system marketing and communications strategies. From the challenges with content, the movement to paid approaches and the steady loss of importance of social media followers, it’s important to ask: is social media (as we know it) dead? 

    Mentions from the show: 

    A Social Media Status Update - New York Times

    Social Media Trends for 2022 & Beyond - Sprout Social

    Everything You Need to Know about Social Media Algorithms

    Removing Certain Ad Targeting Options and Expanding Our Ad Controls

    The End of Social Media and the Rise of Recommendation Media

    Meta Sued For Violating Patient Privacy, Scraping Health Data From Hospitals


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    • 45 min
    TP303 - Are Health Systems Really Ready for Consumerism?

    TP303 - Are Health Systems Really Ready for Consumerism?

    Health systems understand the need to embrace consumerism - and that improving the healthcare consumer experience is a competitive differentiator. But are we ready for it? In this episode, hosts Reed Smith and Chris Boyer discuss the new digital consumer and the challenges their expectations have on health systems. Rob Klein from Klein & Partners joins to share the latest insights from the 2022 Consumer Insights Study his organization recently published. 
    Mentions from the Show: 

    Healthcare's newest pivot: consumer identity as the cornerstone of digital health

    2022 US Consumer Trends in Patient Engagement Survey

    Poor Personalized Healthcare Limits Healthcare Consumerism

    64% Of Consumers Have Never Tried To Find Healthcare Prices, New Survey Shows

    Klein & Partners

    Rob Klein on LinkedIn

    Touchpoint.health

    Chris Boyer on LinkedIn

    Chris Boyer on Twitter

    Reed Smith on LinkedIn

    Reed Smith on Twitter


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    • 58 min
    TP302 - When is a CRM not a CRM?

    TP302 - When is a CRM not a CRM?

    In the healthcare space, there has always been confusion about the marketing technology stack, and specifically around the role of CRM - and Marketing Automation (for that matter). In this episode, Chris Boyer and Reed Smith discuss the role of technology in the overall “patient engagement system” and how CRM and Marketing Automation are very different strategies that have a different place in the overall techstack. They are joined by Stephanie Petrazzi of Nuvance Health who shares how she works within her organization to bridge gaps in the adoption of CRM. 
    Mentions from the Show: 

    Everything You Should Know About Patient Engagement in 2022

    What Is the Difference Between CRM and Marketing Automation?

    Stephanie Petrazzi on LinkedIn

    Touchpoint.health

    Chris Boyer on LinkedIn

    Chris Boyer on Twitter

    Reed Smith on LinkedIn

    Reed Smith on Twitter


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    • 59 min

Customer Reviews

5.0 out of 5
40 Ratings

40 Ratings

sweeetbabygang ,

Leading through Change

LOVE IT. BEST EPISODE YET. PLEASE BRING DR. REIDER BACK MORE.

mch110 ,

TP is LIT!

I'm a raving fan of Touchpoint and have been for close to two years. I listen to the episodes religiously, have engaged with the hosts who continue to churn out really rich/dynmaic content. As a healthcare marketing professional, having a resource and repository of topics and discussions hitting on key and current areas of focus, is invaluable. Chris and Reed are two of the top thought leaders in the industry, IMO.

Davis - Healthcare Designer ,

Entertaining Experts

Reed and Chris perfectly explain the ‘why’ behind what makes working in Healthcare the most rewarding career in the world. As a designer in the healthcare space, it can be hard to find valuable resources or references to help inspire. Most ‘design inspiration’ is about lofty artwork or overcomplicated compositions that don’t fit in our industry. These two really lay out what’s important to the digital space in healthcare and how achievable it is.

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