42 min
TransferGo’s leadership strategies for maximising growth with Gareth Knight #7 Scale of One to Tech
-
- Marketing
We’ve all been through our personal hell recently. So how do you adapt your leadership style to make the most of your team when they’re battling the stresses of home life? In Gareth Knight’s view, a small show of vulnerability and a healthy dose of empathy go a long way to earning your team’s respect.
Having held numerous senior and CMO roles at TransferGo and PayAsUGym and bringing his expertise to Trainline, Gareth goes into detail in this episode of the Scale of One to Tech podcast on tailoring campaigns for local markets, the varying utility of Facebook and Google’s technologies in different regions, and the conception of his incredible and unique ‘Heuristic Growth Formula’...
This episode covers
The method behind Gareth’s ‘Heuristic Growth Formula’ Identifying the skills and traits that best fit your growth marketing teamHow leadership styles have adapted to recent adversityGetting people on board with you as a new senior leaderHow FinTech differs from other high growth industriesFacebook vs Google in different territoriesCombining messaging, channel and localisation for maximum resultsLinks and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
We’ve all been through our personal hell recently. So how do you adapt your leadership style to make the most of your team when they’re battling the stresses of home life? In Gareth Knight’s view, a small show of vulnerability and a healthy dose of empathy go a long way to earning your team’s respect.
Having held numerous senior and CMO roles at TransferGo and PayAsUGym and bringing his expertise to Trainline, Gareth goes into detail in this episode of the Scale of One to Tech podcast on tailoring campaigns for local markets, the varying utility of Facebook and Google’s technologies in different regions, and the conception of his incredible and unique ‘Heuristic Growth Formula’...
This episode covers
The method behind Gareth’s ‘Heuristic Growth Formula’ Identifying the skills and traits that best fit your growth marketing teamHow leadership styles have adapted to recent adversityGetting people on board with you as a new senior leaderHow FinTech differs from other high growth industriesFacebook vs Google in different territoriesCombining messaging, channel and localisation for maximum resultsLinks and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
42 min