47 min

Transforming B2B Customers into Raving Fans Renegade Marketers Unite: #2 Podcast for CMOs & B2B Marketers

    • Marketing

Customer-centric marketing does not only increase the likelihood of cross-sell and upsell opportunities, it also cultivates a healthy set of customer champions who are more than happy to refer prospects (and what’s more convincing to buy than a glowing customer review?). In today’s episode, CMOs Marshall Poindexter of OpenEye Scientific, Jakki Geiger (formerly of Reltio), and Simon Schaffer-Goldman of Case Paper cover the ins and outs of building and maintaining great customer relationships—don’t mi

Customer-centric marketing does not only increase the likelihood of cross-sell and upsell opportunities, it also cultivates a healthy set of customer champions who are more than happy to refer prospects (and what’s more convincing to buy than a glowing customer review?). In today’s episode, CMOs Marshall Poindexter of OpenEye Scientific, Jakki Geiger (formerly of Reltio), and Simon Schaffer-Goldman of Case Paper cover the ins and outs of building and maintaining great customer relationships—don’t mi

47 min