Translate SLAs and Strategies To Create the Ideal Roadmap - Eddie Reynolds, Darrell Alfonso, and Mollie Bodensteiner - Revenue Today - Episode # 040 Revenue Today

Today, we have an amazing panel of guests to talk about how to scale your revenue operations. We are joined by Darrell Alfonso, Global Marketing Operations at Amazon Web Services; Mollie Bodensteiner, Global Revenue Operations Leader at Deal; and Eddie Reynolds, CEO and Revenue Operations Strategy Consultant at Union Square Consulting.

The panel discusses the utilization of service-level agreements (SLAs) and, more specifically, knowing when not to use them or if you're using them way too much. They also talk about using this along with the other processes to create a roadmap for revenue operations.

Takeaways
You can't use SLAs everywhere to fix things they're not designed to fix
Make sure there is alignment across all departments to roadmap efficiently in revenue operations



Quote of the Show
"In an ideal world, sales should want to follow up on the leads that marketing passes over as fast as possible because they're really good. And the benefit is understood by both, that more deals is going to be better for everyone. So if you're trying to force that with an SLA, it's indicative of a larger problem." - Darrell Alfonso

Connect with our guests in the links below:
Eddie:

LinkedIn: https://www.linkedin.com/in/edwardreynolds/
Website: https://www.unionsquareconsulting.com/

Mollie
LinkedIn: https://www.linkedin.com/in/molliebodensteiner

Darrell
LinkedIn: https://www.linkedin.com/in/darrellalfonso/
Twitter: https://twitter.com/DemandDarrell

Ways to tune in:

Amazon Music
Apple Podcast
Spotify
Google Podcast
YouTube: https://youtu.be/6KEho9RSaHs