15 episodes

Welcome to the Travel Business Lounge, a place that celebrates female entrepreneurs doing big things in the tourism industry and that aims to inspire other women to do the same.

Tune in each week as your host, Kara Myers, interviews successful travel planners, tour operators, and travel influencers paving the way in the tourism industry. Speaking from experience, each guest shares business hacks, marketing strategies, and productivity tips that that will help you take immediate action in starting and scaling the travel business of your dreams.

Travel Business Lounge | For Travel and Tour Entrepreneurs Kara Myers

    • Business
    • 4.9 • 8 Ratings

Welcome to the Travel Business Lounge, a place that celebrates female entrepreneurs doing big things in the tourism industry and that aims to inspire other women to do the same.

Tune in each week as your host, Kara Myers, interviews successful travel planners, tour operators, and travel influencers paving the way in the tourism industry. Speaking from experience, each guest shares business hacks, marketing strategies, and productivity tips that that will help you take immediate action in starting and scaling the travel business of your dreams.

    014: How This Ex-Amazon Manager Launched Her Own Sustainable Tour Booking Platform | Hilary Matson of Yūgen Earthside

    014: How This Ex-Amazon Manager Launched Her Own Sustainable Tour Booking Platform | Hilary Matson of Yūgen Earthside

    Today's guest left her comfortable job at Amazon to launch a sustainable tour booking platform that connects eco-minded travelers with ethical tour operators around the world.

    Hilary Matson founded Yugen Earthside in 2020, despite a global pandemic and no prior experience in the travel industry. In this episode, she shares her process for screening new tour operators, some of the unexpected challenges of running an OTA, and the social media platform that has been most effective in helping her grow her business. Hilary also opens up about experiencing self doubt as a female entrepreneur and her biggest piece of advice for other women considering a dramatic career change.

    • 37 min
    013: How to 10x Tour Bookings With Pinterest | Louise Cottrell of Travel Pinners

    013: How to 10x Tour Bookings With Pinterest | Louise Cottrell of Travel Pinners

    If you run any type of travel business -- whether that be a travel planning agency or a tour business, a multi day retreat -- and you're NOT using Pinterest, I'm here to tell you today that you are sitting on a gold mine. Pinterest is an amazing lead generation tool,not just for bloggers or influencers, but for all travel brands

    Today, I chat with Louise Cottrell, who is a Pinterest expert who specialises in helping travel brands reach more clients and increase sales through Pinterest. As she says in this episode, Pinterest is a user-generated visual search engine -- not a social media platform -- which is why travel-related images and content do so well. And unlike Instagram or Facebook where the content you put out is only shown to your followers UNLESS you're using paid ads, Pinterest, by design, wants to make your content discoverable to new users. I think it's similar to TikTok's For You Page, in that sense. So it's much easier to get your content out to different users and to go viral -- without paying a cent!

    This episode is full of fantastic tips on how to harness Pinterest to create more leads for your business. Louise and I discuss how travel businesses can use Pinterest to increase bookings, the exact type of content you should be creating to generate more leads, and best practices for using Pinterest in 2021.

    • 42 min
    012: How Radical Course Correction Can Save Your Business | Priyanka Zielinski of Dubai By Foot

    012: How Radical Course Correction Can Save Your Business | Priyanka Zielinski of Dubai By Foot

    Today’s episode is a great one for anyone looking for inspiration on how to course correct when things go wrong in business.  The last nearly two years have put an incredible strain on the travel industry and businesses around the world have had to innovate to survive. This ability to be dynamic and adapt is absolutely essential in this environment, and I don’t think anyone does that better than Priyanka Zielinski.

    Pri and I speak specifically about the strategies she applied to save DC By Foot — and I’ll tell you now it involved completely reimagining their original business model. We also then talk about how she went on to found Dubai by foot and the ways in which she had to quickly adapt her business there once becoming more familiar with some of the cultural nuances of the city.

    Finally we discussed her new book while the Ultimate Family Business Survival Guide, which speaks on the pandemic and also more specifically on what family businesses in India need to do to survive. Pri is a master of adapting businesses in difficult situations and I think she offers a lot of incredible insight, especially for any tour businesses that work with OTAs , or online travel agencies such as Airbnb Experiences, Viator, or Get Your Guide. She really breaks down the strategies she used to optimize her tour listings on those pages and very quickly rise to the top of those platforms, this episode also includes lots of super actionable tips for that.

    • 35 min
    011: The Mindset Shift That Every Female Entrepreneur Needs to Hear | Yulia Denisyuk of Genius Womxn

    011: The Mindset Shift That Every Female Entrepreneur Needs to Hear | Yulia Denisyuk of Genius Womxn

    Hey everyone welcome back to episode 11 of the travel business lounge the place where we celebrate and learn from female entrepreneurs in the travel industry. Today's episode is especially close to my heart. I speak with Julia Denisyuk about the importance of women supporting one another and what can be achieved when we see each other as allies rather than competition. In addition to being an award winning travel writer and photographer, and a successful business owner, she is also the founder of the platform Genius Womxn, which is a community for creative women in the travel space to connect and learn from one another.

    SHOW NOTES: https://karablythe.com/travel-business-lounge/

    FACEBOOK GROUP: https://www.facebook.com/groups/323995252173500

    INSTAGRAM: https://www.instagram.com/travelbusinesslounge/

    • 35 min
    010: Scaling A 6 Figure Business Through YouTube With Sarah Funk

    010: Scaling A 6 Figure Business Through YouTube With Sarah Funk

    Sarah Funk is a YouTube genius who has had incredible success with her travel channel, which is all about her hometown of New York City. We chat about how she went from being broke, living with her parents, and running a not-so-successful travel blog to developing multiple, lucrative income streams, and gaining more than 14 million views and 140k thousand subscribers in less than 3 years.

    This episode is great if you want to learn some really practical YouTube tips and strategies which can be applied to pretty much any travel business. Not only does she earn money as a travel content creator on YouTube, but she also has used YouTube to build a successful tour business in New York as well as a vacation planning service, in addition to many other travel-related income streams.

    She also shares tips for business owners who are just starting out and reveals the exact steps she took to earn MORE money through virtual tours than she would have normally with in-person tours during the pandemic.

    SHOW NOTES: https://karablythe.com/travel-business-lounge/

    FACEBOOK GROUP: https://www.facebook.com/groups/323995252173500

    INSTAGRAM: https://www.instagram.com/travelbusinesslounge/

    • 48 min
    009: How This Reluctant Entrepreneur Transformed Her Passion Into A Profession | Anna Egleston of Above Yoga

    009: How This Reluctant Entrepreneur Transformed Her Passion Into A Profession | Anna Egleston of Above Yoga

    In this episode, we hear the story of how Anna Egleston, founder of Above Yoga, transitioned her business from a side hustle to a full-time gig. She is super honest about some of the struggles that she has dealt with since starting her business in 2017, including the fact that she never actually wanted to be a business owner. She enjoyed the security that a "normal" job offered her, but she just couldn't ignore her passion. So today you'll get to hear her story of taking that leap of faith during the pandemic.

    We discuss what pushed her to finally make the decision to go full time with her retreat business,what she learned after leading her first retreat, and how she's had to pivot her business during the pandemic to ensure that her guests are well taken care of and feel safe. She also shares her interest in giving back to society, practising inclusivity, sustainability, and community-mindedness.

    • 54 min

Customer Reviews

4.9 out of 5
8 Ratings

8 Ratings

jmm 218 ,

Great Listen

Kara does an excellent job of interviewing - drawing out great info and stories from her guests. The guests are unique and have great lessons to share and inspiring stories to tell. Not just for those who work in travel industry but for anyone who dreams of travel or needs some inspiration to chase their dreams, give it a listen!

EAI88 ,

Great podcast!

Love listening to Kara and learning more and more about the travel industry with each episode! Kara asks great questions and seems to really get to know her interviewees.

okay traveler ,

Traveler Business Lounge

Amazing! I love listening to Kara and her guests. A breathe of fresh air… especially now. I love hearing about women making their own pathway!

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