31 min
Travis Lowdermilk and Jessica Rich on building a customer-driven culture at Microsoft O'Reilly Design Podcast - O'Reilly Media Podcast
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- Business
This week, I sit down with Travis Lowdermilk senior UX designer at Microsoft, and Jessica Rich, UX researcher at Microsoft; Lowdermilk and Rich are also co-authors of the Customer Driven Playbook. We talk about why failing fast is not always a good approach, sensemaking, and never losing track of the customer’s voice.
This week, I sit down with Travis Lowdermilk senior UX designer at Microsoft, and Jessica Rich, UX researcher at Microsoft; Lowdermilk and Rich are also co-authors of the Customer Driven Playbook. We talk about why failing fast is not always a good approach, sensemaking, and never losing track of the customer’s voice.
31 min