TRP 187: The Value Sale with Ian Campbell The Rainmaking Podcast

Ian Campbell is CEO of Nucleus Research, where he is responsible for the company’s investigative research approach, product set, and overall corporate direction. A recognized expert on ROI and TCO analysis of technology, Campbell is a frequent speaker at industry and business events. He has been featured in the New York Times, the Wall Street Journal, the Economist, and the Financial Times.
Campbell teaches an executive course at Babson College in Massachusetts and is a frequent guest lecturer at Stanford University; the University of California, Berkeley; Massachusetts Institute of Technology; Harvard University; and Boston College.
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Links:
https://www.amazon.com/Value-Sale-Prove-More-Deals-ebook/dp/B0C67GSKKD
https://www.linkedin.com/in/iancampbellnucleusresearch/
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