The Rainmaking Podcast

Scott Love
  • 4.7 (45)
  • MARKETING
  • UPDATED WEEKLY
The Rainmaking Podcast

The Rainmaking Podcast will help you to get more business, better business, and all the business from your clients. This podcast is for professional services firms, law firms, and professional sales people. Discover the secrets of the world's leading experts in client development, business development, sales, closing, prospecting, networking, negotiation, influence, motivation, and achievement. www.therainmakingpodcast.com

  1. TRP 246: Lessons Learned From Rainmakers with Steve Fretzin

    1D AGO

    TRP 246: Lessons Learned From Rainmakers with Steve Fretzin

    In this episode of The Rainmaking Podcast, host Scott Love speaks with returning guest Steve Fretzin—legal business development coach, author, and host of Be That Lawyer—about the core lessons shared in his new book, Be That Lawyer. Steve explains why the book begins with mindfulness and time mastery, stressing that business development success starts with managing stress, mindset, and structure. Drawing from years of coaching lawyers, Steve outlines how burnout, disorganization, and lack of clarity are major barriers to rainmaking—and offers practical systems for time tracking, delegation, and habit-building to counter them. The conversation also explores how introverts can succeed in business development through preparation and repeatable routines, and how podcasting serves as a powerful tool for networking, content creation, and credibility. Steve shares insights on how lawyers can amplify their brand by repurposing podcast appearances and building long-term visibility. This episode is filled with real-world tactics for becoming a focused, productive, and well-positioned rainmaker. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/p-d0GTEEy-s ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Steve Fretzin coaches and trains lawyers the most modern-day business development skills, providing precise tips, fresh ideas and actionable tasks. The host of the BE THAT LAWYER podcast, Steve has been featured in the Chicago Tribune, Crain’s and Entrepreneur.com and has appeared on NBC News and WGN Radio. He has written three books on legal business development, is a regular contributor to the Chicago Daily Law Bulletin and has published articles in Attorney at Law magazine, the National Law Review, the American Bar Association and the Illinois State Bar Association. Links: https://www.linkedin.com/in/stevefretzin/ https://fretzin.com/ https://fretzin.com/podcast/ https://fretzin.com/101-top-rainmakers-secrets-to-growing-a-successful-law-practice/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    26 min
  2. TRP 245: The Vision of a Rainmaker with Barbara Koenen-Geerdink

    MAY 8

    TRP 245: The Vision of a Rainmaker with Barbara Koenen-Geerdink

    In this episode of The Rainmaking Podcast, host Scott Love speaks with Barbara Koenen-Geerdink, former CMO of the largest law firm in the Middle East and co-founder of Boost, about the mindset and vision necessary to become a successful rainmaker. Barbara emphasizes that building a book of business is a long-term journey, best started early in one’s career with a clear, tangible vision of success. She explains how to create a detailed roadmap based on visualization, goal-setting, and structured milestones—transforming abstract ambitions into daily actions that build momentum. Barbara also shares how Neuro-Linguistic Programming (NLP) can rewire self-doubt and limiting beliefs, helping professionals embody the mindset of a rainmaker before they achieve the title. She outlines the top pitfalls to avoid, including distraction, comparison, and vague goals, and offers three action steps: define your vision, condition your mindset, and track measurable progress toward clearly defined outcomes. This episode offers both the strategic and psychological tools needed to move from aspiration to execution. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/5JotRQJTd-s ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Barbara Koenen-Geerdink is a seasoned business development and marketing expert with extensive experience in the professional services sector. She is the co-founder of BOOST, a platform dedicated to empowering business development and marketing professionals within law firms. Through BOOST, Barbara provides strategic insights, leadership, and a community-driven approach to help law firms enhance their business development efforts and drive long-term growth. Barbara’s career includes senior roles in leading international law firms, where she was instrumental in developing and executing business development and marketing strategies. Most notably, she served as CMO for the largest law firm in the Middle East, where she played a pivotal role in driving the firm’s strategic market presence and client engagement initiatives. In her role as a Professional Services Consultant at Nexl, Barbara works closely with law firms to optimise their CRM systems and implement data-driven strategies that enhance business development performance. Her expertise covers CRM adoption, technology integration, and strategic BD initiatives that enable firms to achieve measurable success. Links: https://www.linkedin.com/in/barbara-koenen-geerdink-231a4613/ https://boostbdm.com/ https://nexl.cloud/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    22 min
  3. TRP 244: Tips For Making a Pitch with Scott Love

    MAY 1

    TRP 244: Tips For Making a Pitch with Scott Love

    In this solo episode of The Rainmaking Podcast, host Scott Love shares a tactical framework for creating a powerful client pitch by focusing on what truly sets you apart. Drawing from his own experiences in legal recruiting and professional speaking, Scott introduces his “1-3-5” model: one distinct differentiator, three unique attributes, and five storyboards (client success anecdotes) that demonstrate value. He explains that in a hyper-competitive marketplace, professionals must lead with what they can say about themselves that no one else can—whether it’s a niche specialization, a proprietary method, or a specific client outcome. Scott emphasizes the importance of being memorable and relevant when making your pitch, and he offers practical tips on how to uncover your distinction through client feedback and story-driven messaging. Referencing insights from Pitch Anything and his own work with high-stakes firms, Scott provides a clear roadmap for professionals to sharpen their message, build credibility quickly, and gain a competitive edge in client development. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/xhVo12IwwQQ ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Scott Love is a legal recruiter who is solely focused on recruiting corporate and finance partners for global law firms in major markets. He is also a coauthor of Rainmaker Confidential, and speaks at conferences professionally to business groups on sales, client development, and recruiting. www.rainmakerconfidential.com www.therainmakingpodcast.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    14 min
  4. TRP 243: Image-Building for Rainmakers with Lee Heyward

    APR 24

    TRP 243: Image-Building for Rainmakers with Lee Heyward

    In this episode of The Rainmaking Podcast, host Scott Love speaks with Lee Heyward, brand strategist and founder of The Prosperous Image, about how law firm leaders can align their external image with their internal values to attract the right clients and create stronger teams. Lee outlines her “Image Mastery System,” which includes five core elements: personal brand, online persona, team alignment, physical environment, and client experience. She explains that every detail—from how a founder dresses to how the receptionist greets a visitor—either reinforces or erodes the firm’s brand promise. Lee shares how founders often unintentionally set the tone for a misaligned culture by being unclear or inconsistent in their own presentation. She encourages professionals to examine whether their image truly reflects their values and vision, starting with a self-assessment and extending to the client journey. With practical tips on dress culture, onboarding, and internal communication, this episode offers a thoughtful guide to building a brand from the inside out—one that not only looks the part, but delivers on it. Visit: https://therainmakingpodcast.com/ Watch our video interview: https://youtu.be/gsTvwSO01qw ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Lee Heyward is a brand consultant and the founder of The Prosperous Image, a consulting firm that gives clients an edge in the moments that matter. She works closely with law firm founders and other high-achieving leaders to help them reach unlimited growth, personal freedom, and unparalleled brand loyalty. She is the author of the bestselling book 'Strategically Suited: Your Secret Edge to Grow Sales and Get New Clients' and recently published a children's book 'Mirror Friends: Find the Magic Inside.' Links: https://prosperousimage.com/ https://www.linkedin.com/in/prosperousimage/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    23 min
  5. TRP 242: The Business Development Positioning with Bob Wiesner

    APR 17

    TRP 242: The Business Development Positioning with Bob Wiesner

    In this episode of The Rainmaking Podcast, host Scott Love speaks with Bob Wiesner—author of Winning is Better and partner at The Artemis Partnership—about how professionals can use strategic business development positioning to win more consistently. Known as “The Pitch Doctor,” Bob breaks down his five-part framework for effective positioning: defining the client’s problem, offering unique insight, presenting a tailored solution, providing measurable results, and articulating the broader impact. He explains that while most professionals focus on their credentials and solutions, what truly sets them apart is their ability to reframe their value from the client’s perspective. Bob emphasizes that rainmakers must lead with empathy and relevance—starting conversations with the client’s pain points rather than their own qualifications. He walks through how to uncover insights, develop client-specific messaging, and communicate tangible business outcomes that differentiate your firm. For professionals seeking a step-by-step roadmap to build credibility and earn trust in a crowded market, this episode delivers a masterclass in persuasive business development. Visit: https://therainmakingpodcast.com/ Watch our video interview: https://youtu.be/hvztbsQ02JQ ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Bob Wiesner is known as the ‘pitch doctor’ because of his approach to winning pitches. He’s advised on over 400 transactions in the last 25 years and his clients include companies like KPMG, Deloitte and JP Morgan Chase, and top firms in advertising, accounting, architecture, engineering, consulting, law and investment banking. Bob Wiesner's book: Winning is Better: The Journey to New Business Success https://www.amazon.com/Winning-Better-Journey-Business-Success/dp/B09NRD7H6Y  Bob Wiesner on LinkedIn https://www.linkedin.com/in/bobwiesner/  http://www.changeforce.ai/ bob.wiesner@changeforce.ai Learn more about your ad choices. Visit megaphone.fm/adchoices

    26 min
  6. TRP 241: The Real A.I. with Dave Sanderson

    APR 10

    TRP 241: The Real A.I. with Dave Sanderson

    In this episode of The Rainmaking Podcast, host Scott Love speaks with Dave Sanderson—speaker, author, and survivor of the “Miracle on the Hudson”—about how professionals can create powerful business relationships through what he calls the “real AI”: authentic interactions. Drawing from his experience in sales and crisis leadership, Dave introduces his five-step “Access to Influence” model: Access, Connection, Relationship, Influence, and Affinity. He shares how building meaningful, trust-based relationships—especially through in-person interactions—leads to long-term business success and client loyalty. Dave emphasizes that while artificial intelligence is gaining traction, authentic human connection remains the most effective tool for rainmakers. He explains how to navigate gatekeepers, identify internal champions, and develop influence that drives results—even in high-stakes sales environments. This episode offers a powerful framework for professionals who want to deepen their impact and grow through purposeful, relationship-driven strategies. Visit: https://therainmakingpodcast.com/ ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- On January 15, 2009, Dave Sanderson was one of the last passengers off the plane that crashed into the Hudson River, best known as The Miracle on the Hudson, and considered to be the most successful ditching in aviation history. As President of his firm, Dave Sanderson Speaks International LLC, he has built a career as a motivational speaker, mentor, and author. Recently named by Inc.com as one of the top 100 Leadership Speakers, Dave speaks to audiences around the globe about the harrowing experience that shaped his future. At a time when people are longing for connection and community, they are also seeking a way to create an extraordinary life truly. So many don’t have a mentor or their own personal “board of directors, so today, Dave works with people of all ages to help them decide what their personal “life” brand will look like going forward. From his own life-changing experience, Dave is now convinced that everyone has their own defining moment but that most don’t know how to take that first step to find the opportunities that exist out of their own uncertainty. Links: https://davesandersonspeaks.com/ https://www.linkedin.com/in/hiredavesanderson Learn more about your ad choices. Visit megaphone.fm/adchoices

    27 min
  7. TRP 240: Visibility Through Guesting on Podcasts with Jessica Rhodes

    APR 3

    TRP 240: Visibility Through Guesting on Podcasts with Jessica Rhodes

    In this episode of The Rainmaking Podcast, host Scott Love speaks with Jessica Rhodes, founder of Interview Connections, about how professionals can leverage podcast guest appearances to boost visibility, build credibility, and attract more clients. Jessica explains why guesting on podcasts is one of the most scalable, evergreen ways for professionals to share their expertise and develop trust with prospective clients. Unlike one-time events or short-form posts, podcast interviews allow audiences to hear your voice, connect emotionally, and consume your content over time—often leading to deeper engagement and qualified leads. Jessica outlines the steps to get started, including creating a compelling one-sheet, identifying shows that reach your ideal audience, and delivering value without being overly promotional. She also shares how to repurpose podcast content for email, social media, and outreach to prospects and clients. For rainmakers and service professionals looking for a high-impact visibility strategy, this episode offers a roadmap to becoming a sought-after podcast guest. Visit: https://therainmakingpodcast.com/ ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Jessica Rhodes founded Interview Connections, the world’s first and leading podcast booking agency in 2013, back when no other agencies like it existed. Since its founding, Interview Connections has booked over 30,000 podcast interviews for over 800 clients! Jessica is passionate about helping entrepreneurs who feel like the best-kept secret grow their business online through genuine, human-to-human connection. The podcast interviews Jessica and her team have booked have helped their clients generate millions of dollars in sales, sell thousands of books, and transform countless lives. Links: https://interviewconnections.com/prep-checklist/ https://www.instagram.com/interviewconnections/ https://www.linkedin.com/in/jessica-rhodes-9a291020/ https://www.facebook.com/profile.php?id=8227848 Learn more about your ad choices. Visit megaphone.fm/adchoices

    26 min
  8. TRP 239: Law Firm Partner Compensation with Chuck Curtis

    MAR 27

    TRP 239: Law Firm Partner Compensation with Chuck Curtis

    In this episode of The Rainmaking Podcast, host Scott Love speaks with Chuck Curtis, legal industry consultant and former director of lateral partner hiring at Pillsbury, about navigating the complexities of law firm partner compensation. With decades of experience at firms like Latham & Watkins and PricewaterhouseCoopers, Chuck shares practical insights into how law firms determine partner pay and how legal recruiters can facilitate more successful negotiations. Chuck emphasizes the importance of establishing clear communication between firms and candidates early in the process, particularly around compensation expectations. He explains why compensation is rarely the only factor in a lateral move, but often becomes the deciding one. Chuck also highlights the role of guarantees, performance incentives, and market perception in shaping offers, while addressing the delicate balance firms must maintain between attracting talent and preserving internal equity. This episode provides valuable advice for law firm leaders, recruiters, and lateral partners on how to approach partner compensation negotiations strategically, ensuring outcomes that are beneficial for all parties. Visit: https://therainmakingpodcast.com/ ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Chuck Curtis is a dynamic professional with nearly 40 years of professional services experience, including as Senior Director of Attorney Recruiting at Pillsbury from 2007 until his retirement in 2023. Shortly thereafter he began his own coaching/consulting practice utilizing his deep expertise and industry knowledge to consult with law firms regarding upgrading their partner hiring and integration processes, including aligning firm leadership with practice section leadership and recruiting leadership to developing winning hiring strategies and practices. He also provides strategic coaching to partners, associates, high level internal recruiting leaders and external legal recruiters. Links: https://clcurtis31consulting.com/ https://www.linkedin.com/in/charles-curtis-7461a39 Learn more about your ad choices. Visit megaphone.fm/adchoices

    23 min
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4.7
out of 5
45 Ratings

About

The Rainmaking Podcast will help you to get more business, better business, and all the business from your clients. This podcast is for professional services firms, law firms, and professional sales people. Discover the secrets of the world's leading experts in client development, business development, sales, closing, prospecting, networking, negotiation, influence, motivation, and achievement. www.therainmakingpodcast.com

Information

  • Creator
    Scott Love
  • Years Active
    2009 - 2025
  • Episodes
    283
  • Rating
    Clean
  • Copyright
    © Scott Love
  • Show Website
    The Rainmaking Podcast

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