Turn Staff Into Money-Makers Beauty and the Biz

Hello and welcome to Beauty and the Biz where we talk about the business side of cosmetic surgery, and how to turn staff into money-makers.
This week’s Beauty and the Biz Podcast gives you (4) creative strategies your staff can execute to enhance your image, bring in new revenues and make working for you more fun.
 

Here’s what you’ll discover:
Social media posts that get more likes and user-generated comments so more potential new patients see you; Easy ways to grow your tool kit of social proof so potential patients say yes to you and skip going on other consultations; How to turn a satisfied patient into a raving fan that attracts other patients to you and a lot more…  
Enjoy and I look forward to your feedback –

📲 P.S. If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at: https://www.catherinemaley.com/apply/
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Transcript:
Turn Staff Into Money-Makers
Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how to turn staff into money-makers. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called “Turn Staff Into Money-Makers”.
Do you ever feel like even though you’re paying several staff people to support you, you still feel responsible for things getting done or they just don’t happen?
Or you wish your staff would step up and care as much as you do about growing your practice?
The reality is your team will never care as much as you do since they have not made the investment or taken the risk like you did, however, there’s plenty they can do to help you grow when you turn staff into money-makers.
The first thing to do is to treat your staff like the practice-building secret weapon that they are. Make them feel part of the practice and appreciate them for their importance to you.
Also, make them a part of the decision-making process and give them goals to strive for that include profit sharing or perks when they reach them. This is key in order to turn staff into money-makers.
For example, I’ll lay (4) ways your staff can make you money and then I suggest meeting with them, reviewing these strategies and letting them decide how to execute them.
Here we go…
Money-making strategy #1 to help turn staff into money-makers:
Name one of your team members to be your in-house social media practice ambassador, even if you have an outside agency doing your social media.
It’s usually very obvious when you have outsourced your social media. It looks flat and commercial and you can tell if it’s working or not by the likes and comments you get or don’t get...
Your social media needs personality and that comes straight from your office, from you and from your team showing off the inner workings or the behind-the-scenes happenings in your practice.
Because the challenging irony with social media in our industry is that social media is so “social”. You’re telling everyone your business, so privacy flies out the window. 
I hear plastic surgeons say all the time social media doesn’t work because my patients are private, and they won’t interact with me.
That’s not really true and I would question your beliefs about that because there is plenty of proof to the contrary, so I suggest going on Instagram and checking out your colleagues to see how they are able to do it.
Here’s the thing…socia