35 min
‘Turning Data into Marketing Strategy’ with Andy Rooks, Just Salad’s former CMO, now Interim Head of Marketing at WildGrid CMO Pulse Series
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- Marketing
Andy Rooks, Just Salad’s former CMO, now Interim Head of Marketing at WildGrid, tells us why “data is only as valuable as your ability to do something with it,” and how this informs his team’s strategy. He talks us through a tactical example of taking research from insights to action and how he gets his whole team to work on both data and creative using an example from the company’s reusables program.
“One piece of research that everybody collaborated on became this one piece of creative that everybody collaborated on. And it had a tremendous business result too,” shares Rooks.
In this episode, Andy explains how to shift from a “paint-by-numbers” approach and focus on the big picture in his fireside chat with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore.
Andy Rooks, Just Salad’s former CMO, now Interim Head of Marketing at WildGrid, tells us why “data is only as valuable as your ability to do something with it,” and how this informs his team’s strategy. He talks us through a tactical example of taking research from insights to action and how he gets his whole team to work on both data and creative using an example from the company’s reusables program.
“One piece of research that everybody collaborated on became this one piece of creative that everybody collaborated on. And it had a tremendous business result too,” shares Rooks.
In this episode, Andy explains how to shift from a “paint-by-numbers” approach and focus on the big picture in his fireside chat with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore.
35 min