22 episodes
Turning Point Strategies Ed King and Steven Winokur
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- Business
The business landscape is becoming more confusing and cluttered every day. Standing apart from competitors is more important than ever.
Included are short segments designed to help find your real value in the marketplace. By truly differentiating your company's product and service offerings, you are able to gain more prospects, convert more prospects to customers, sell more services to those customers, and sell them for more money.
We will help you triple the effectiveness of your marketing and sales activities.
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- video
Commanding a Price Premium
Focus builds a perception of expertise in the minds of the prospect. Those who are perceived as experts command a premium price.
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- video
Innovating by examining other industries
Learn why you can't rely on customers to come up with your company's
best innovations. -
- video
Putting People First
Jim Sinegal, CEO of the nation's 4th largest retailer, defies conventional wisdom by putting his people first - before Wall Street. "Wall Street is in the business of making money between now and next Tuesday," he said. "We're in the business of building an organization, an institution that we hope will be here 50 years from now. And paying good wages and keeping your people working with you is very good business."
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- video
Inspiring Your People
Inspire the believers and motivate the non-believers. There is no room for "well wishers to the cause" in your organization. Active participation in keeping the promise to your customers is essential for brand integrity.
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- video
True Differentiation
Price, quality and service are not differentiators. Thanks to rising customer expectations, they're merely a prerequisite to play in the game today.
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- video
Transform With a Common Cause
Discover how to get maximum buy-in with minimum resistance when undergoing a business transformation.