2 min

TWiT.tv Ads Always Exceed The Contracted 60 Second Ad Read - Five requirements to introduce brands Host-Read Ads (Audio)

    • Marketing

Lisa explains why storytelling and personal endorsements are key, and how TWiT gives hosts the creative license to turn ad spots into in-depth introductions that listeners trust. She emphasizes the importance of relevance, personalized endorsements, and the freedom given to hosts to go beyond the typical 60-second ad slot.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

  • This work is licensed under a Creative Commons License - Attribution-NonCommercial-NoDerivatives 4.0 International - http://creativecommons.org/licenses/by-nc-nd/4.0/

Lisa explains why storytelling and personal endorsements are key, and how TWiT gives hosts the creative license to turn ad spots into in-depth introductions that listeners trust. She emphasizes the importance of relevance, personalized endorsements, and the freedom given to hosts to go beyond the typical 60-second ad slot.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

2 min

  • This work is licensed under a Creative Commons License - Attribution-NonCommercial-NoDerivatives 4.0 International - http://creativecommons.org/licenses/by-nc-nd/4.0/