75 episodes
Host-Read Ads (Audio) TWiT Tech Podcasts: Audio
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- Business
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5.0 • 2 Ratings
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Navigating the podcast sales process can be cumbersome because every podcaster has their own unique approach. Join Lisa Laporte, the CEO of TWiT.tv, each Friday to learn about the different types of podcast advertising, how they work, and what you need to consider when buying podcasts. If you are new to the podcasting space or a brand wanting to advertise in podcasts, then subscribe to learn more.
New episodes published every Friday.
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Brands Should Work Directly With Us at TWiT.tv - The key advantages of direct collaboration
Lisa outlines four compelling reasons for brands to buy direct. Learn about the importance of implementing ad tech, landing a better deal, receiving script recommendations, and securing the right customers. Find out how TWiT can help you achieve your growth goals and campaign objectives.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads -
Why You Should Include Podcast Advertising in Your Marketing Budget - Amplifying Your Marketing Message
How these unique podcast advertisements can serve as the perfect complement to a brand's existing marketing strategies, amplifying the reach and impact of the intended message.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads -
It Takes More Than Ad Tech to Measure Podcasts - Crafting Effective Podcast Advertising Campaigns
Lisa Laporte pulls back the curtain on why ad tech's flashy numbers and algorithms can lead brands astray if they're not paired with a deeper understanding of a podcast's unique audience and content.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads -
TWiT.tv Now Offers Host-Read DAI Ads with Libsyn Ads - Explaining TWiT's partnership with Libsyn
In this episode, Lisa discusses the recent collaboration with Libsyn Ads. With this partnership, TWiT's eight public shows, including fan favorites like 'This Week in Tech' and 'MacBreak Weekly', have opened up a new realm of possibilities for brands to connect with the network's dedicated audience through dynamically inserted, host-read ads.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads -
TWiT.tv Ads Always Exceed The Contracted 60 Second Ad Read - Five requirements to introduce brands
Lisa explains why storytelling and personal endorsements are key, and how TWiT gives hosts the creative license to turn ad spots into in-depth introductions that listeners trust. She emphasizes the importance of relevance, personalized endorsements, and the freedom given to hosts to go beyond the typical 60-second ad slot.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads -
Podcast Ad Copy Must Have a Compelling CTA - Make the Call to Action Stand Out!
In a market overflowing with audio content, Lisa breaks down how direct response brands can deploy calls to action that not only grab attention but also foster trust and brand recall. It's about the intricate dance of balancing a unique brand identity with a generous offer that listeners can't ignore—without giving away the store.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads
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