44 min
Ty Magnin's 3-Tier AI Content Strategy Marketing Powerups
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- Marketing
Ty Magnin, CEO at Animalz, shares his 3-tier content strategy that's driven by AI. Download the free powerups cheatsheet: https://marketingpowerups.com/045/
🏆 Sponsored powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.🎉 About Ty Magnin
Ty Magnin is the CEO of Animalz, a leading content agency. Ty is a software marketing leader with over a decade of experience leading marketing teams at SaaS startups from $0-10M ARR twice. Prior to Animalz, Ty served as Director of Marketing at UiPath, leading the company from $40M to over $1B in revenue and through a successful IPO. He also led marketing at Appcues, establishing the growth flywheel that propelled the company to become a leader in user onboarding. Ty is obsessed with all things marketing, growth and content.
🕰️ Timestamps and transcript
[00:00:00] AI in Content Creation: A Discussion with Ty Magnin[00:00:53] The Power of AI in Content Marketing[00:07:57] Discussing SEO Content and the Role of Generative AI[00:12:32] 42 Agency - My Number One Recommended Growth Agency[00:14:20] Evolution of Content Strategy in Startups[00:18:39] Discussing the Content Program at Appcues[00:19:40] Discussion on content distribution in SaaS[00:20:34] Scaling Content Production at UIPath[00:26:08] From Centralized to Decentralized: Content Creation at Appcues[00:27:20] Discussion on Three Tiers of Content in B2B Marketing[00:28:13] Content Scaling Strategy at UiPath[00:29:49] Scaling Up Content Programs[00:31:07] Managing Content Programs in a Tech Company[00:36:51] Career Powerups with Ty Magnin[00:38:57] Balancing career and life with Ty Magnin
Ty Magnin, CEO at Animalz, shares his 3-tier content strategy that's driven by AI. Download the free powerups cheatsheet: https://marketingpowerups.com/045/
🏆 Sponsored powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.🎉 About Ty Magnin
Ty Magnin is the CEO of Animalz, a leading content agency. Ty is a software marketing leader with over a decade of experience leading marketing teams at SaaS startups from $0-10M ARR twice. Prior to Animalz, Ty served as Director of Marketing at UiPath, leading the company from $40M to over $1B in revenue and through a successful IPO. He also led marketing at Appcues, establishing the growth flywheel that propelled the company to become a leader in user onboarding. Ty is obsessed with all things marketing, growth and content.
🕰️ Timestamps and transcript
[00:00:00] AI in Content Creation: A Discussion with Ty Magnin[00:00:53] The Power of AI in Content Marketing[00:07:57] Discussing SEO Content and the Role of Generative AI[00:12:32] 42 Agency - My Number One Recommended Growth Agency[00:14:20] Evolution of Content Strategy in Startups[00:18:39] Discussing the Content Program at Appcues[00:19:40] Discussion on content distribution in SaaS[00:20:34] Scaling Content Production at UIPath[00:26:08] From Centralized to Decentralized: Content Creation at Appcues[00:27:20] Discussion on Three Tiers of Content in B2B Marketing[00:28:13] Content Scaling Strategy at UiPath[00:29:49] Scaling Up Content Programs[00:31:07] Managing Content Programs in a Tech Company[00:36:51] Career Powerups with Ty Magnin[00:38:57] Balancing career and life with Ty Magnin
44 min