Marketing Powerups Ramli John

Talia Wolf, Founder of GetUplift, shares her emotional targeting for increasing conversions. Download the free powerups cheatsheet: https://marketingpowerups.com/046/
🏆 Sponsored powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🎉 About Talia Wolf
Talia Wolf is the founder of GetUplift, a full-service consultancy that works with fast-growing, profitable companies like Teamwork, Social Media Examiner, Athlon, and Sprout Social.
She is listed as one of the most influential experts in conversion optimization. She has trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more.
She is an expert in emotional targeting, persuasion, messaging, landing page optimization, mobile optimization, customer experience, customer research, eCommerce optimization, emotional conversion optimization, growth, optimization & analysis.
🕰️ Timestamps and transcript

[00:00:00] The Role of Emotions in Purchase Decisions
[00:01:02] B2B Decisions Are Based on Emotion
[00:04:06] Emotional Triggers in B2B Purchases Decisions
[00:07:59] Carving Out A Niche In A Crowded Market
[00:09:29] 42 Agency - My Number One Recommended Growth Agency
[00:12:09] Discussing Emotional Connection with Product Brands
[00:14:29] Applying Emotional Targeting in Marketing 
[00:19:37] Insight Mining Process with Talia Wolf
[00:22:27] Exploring the Career Journey of Talia Wolf
[00:29:10] Marketing Powerups Newsletter and Podcast Promotion
✨ Useful links

Talia's LinkedIn - https://www.linkedin.com/in/taliagw

The GetUplift website - https://getuplift.co/

The ultimate guide to emotional targeting - https://getuplift.co/emotional-marketing-and-conversion-rates/

Ty Magnin, CEO at Animalz, shares his 3-tier content strategy that's driven by AI. Download the free powerups cheatsheet: https://marketingpowerups.com/045/
🏆 Sponsored powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.🎉 About Ty Magnin
Ty Magnin is the CEO of Animalz, a leading content agency. Ty is a software marketing leader with over a decade of experience leading marketing teams at SaaS startups from $0-10M ARR twice. Prior to Animalz, Ty served as Director of Marketing at UiPath, leading the company from $40M to over $1B in revenue and through a successful IPO. He also led marketing at Appcues, establishing the growth flywheel that propelled the company to become a leader in user onboarding. Ty is obsessed with all things marketing, growth and content.
🕰️ Timestamps and transcript

[00:00:00] AI in Content Creation: A Discussion with Ty Magnin
[00:00:53] The Power of AI in Content Marketing
[00:07:57] Discussing SEO Content and the Role of Generative AI
[00:12:32] 42 Agency - My Number One Recommended Growth Agency
[00:14:20] Evolution of Content Strategy in Startups
[00:18:39] Discussing the Content Program at Appcues
[00:19:40] Discussion on content distribution in SaaS
[00:20:34] Scaling Content Production at UIPath
[00:26:08] From Centralized to Decentralized: Content Creation at Appcues
[00:27:20] Discussion on Three Tiers of Content in B2B Marketing
[00:28:13] Content Scaling Strategy at UiPath
[00:29:49] Scaling Up Content Programs
[00:31:07] Managing Content Programs in a Tech Company
[00:36:51] Career Powerups with Ty Magnin
[00:38:57] Balancing career and life with Ty Magnin

Stewart Hillhouse, Head of Content at Mutiny, shares his conference content playbook. Download free powerups cheatsheet: https://marketingpowerups.com/044/
🏆 Sponsored powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🎉 About Stewart Hillhouse
Stewart Hillhouse is the Head of Content at Mutiny, where he oversees content strategy and creation. With years of experience in B2B marketing, Stewart is passionate about leveraging content and media to drive business results. 
Prior to joining Mutiny, Stewart led content and communications at DemandCurve. He has extensive expertise across content formats, from long-form writing to podcasts, videos, and more. Stewart firmly believes in the power of content to capture attention, change minds, and strengthen relationships. 
🔖 Timestamps[00:00:00] Maximizing Conference Content with Stuart Hillhouse,[00:01:09] Modern Content Consumption Patterns and Marketing Strategies[00:07:29] The Process of Creating Event Interview Style Content for B2B Company[00:13:26] Leveraging Mobile Devices and Social Strategies for B2B Event Marketing[00:19:35] The Power of Content Marketing and Creativity in Brand Storytelling[00:22:54] How to Edit Videos for LinkedIn[00:24:47] Using Tried and True Techniques From Entertainment for Short Form Video[00:28:14] Repurposing Content into New Formats[00:32:42] The Importance of Building a Marketing Skill Set and Network[00:37:48] Networking and Career Progression[00:40:45] The Role of Fun and Relationships in Marketing[00:49:53] Marketing Powerups Episode Wrap Up
✨ Useful links

Stewart's website: https://stewarthillhouse.com/

The Mutiny website: https://www.mutinyhq.com/

Stewart's LinkedIn profile: https://www.linkedin.com/in/stewarthillhouse

Mutiny's LinkedIn page: https://www.linkedin.com/company/mutinyhq/

Becky Pierson Davidson, Founder of BPD Strategy, shares her community retention playbook that she used to decrease Bossbabe's course refund rate by 6%. Download this episode's powerups cheatsheet.
🏆 Sponsored powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.🎉 About Becky Pierson Davidson
Becky Pierson Davidson is a community-driven product strategist and founder of BPD Strategy. She was previously the Head of Product at bossbabe, which served 1000s of ambitious entrepreneurs through courses and their coaching membership. Becky teaches UX Design at General Assembly, leads strategic workshops for product founders, and publishes a weekly newsletter about the intersection of community + product at https://www.beckypierson.com/.
✨ Useful links

Becky Pierson Davidson's website and newsletter - https://www.beckypierson.com/

Becky's newsletter issue about brand, consistency, and identity - https://www.beckypierson.com/community-essays/18-grow-your-business-with-a-consistent-brand-experience

Becky's newsletter issue about retention failure at Bossbabes - https://www.beckypierson.com/community-essays/26-the-retention-fail-i-made-at-bossbabe

Becky Pierson Davidson on LinkedIn - https://www.linkedin.com/in/beckypierson/

Becky Pierson Davidon on Instagram - https://www.instagram.com/beckypierson/

Dr. Fio Dossetto, Sr. Content Strategist at Float.com and Founder of the contentfolks newsletter, shares her E.A.S.Y. content framework. Download the free powerups cheatsheet: https://marketingpowerups.com/042
🏆 Sponsored powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🎉 About Fio Dossetto
Dr. Fio Dossetto is the Senior Content Strategist at Float.com and Creator of the contentfolks newsletter.  She has over a decade of experience in content strategy, branding, and marketing. She has worked at companies like Hotjar, ActiveCampaign Postmark, and more. At these companies, she helped set the strategy and ensured content quality across writers and creators. 
🕰️ Timestamps and transcript

[00:01:03] Discussing Common Mistakes in Content Marketing 
[00:07:38] Approaching Content Marketing through Expert Interviews
[00:13:10] 42 Agency — my number one recommended growth agency
[00:13:52] Riverside FM — my number one recommended video recording call
[00:14:40] Interview with Fio Dossetto: How to Create Unique and Defensible Content
[00:17:36] Making Content More Actionable
[00:22:46] Achieving Simplicity in Content Writing
[00:27:57] Making Content Distinctiveness
[00:35:48] The Importance of Building a Network in Content Marketing
[00:42:05] Fio Dossetto on Building a Professional Network
[00:46:35] Marketing Powerups Newsletter
✨ Useful links

Fio's website: https://contentfolks.com/

LinkedIn: https://www.linkedin.com/in/fiorenzadossetto/

The contentfolks newsletter: https://contentfolks.substack.com/

The EASY Content Framework: https://contentfolks.substack.com/p/the-easy-framework

How to interview customers: https://contentfolks.substack.com/p/how-to-interview-experts

Shannon Howard, Director of Customer and Content Marketing at Intellum, shares her customer education blueprint that elevates your customers to the next level. Download the free powerups cheatsheet: https://marketingpowerups.com/041
🏆 Sponsored powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.🎉 About Shannon Howard
Shannon Howard is an experienced Customer Marketer who’s had the unique experience of building an LMS, implementing and managing learning management platforms, creating curriculum and education strategy, and marketing customer education. She loves to share Customer Education best practices from this blended perspective.
🕰️ Timestamps and transcript

[00:00:46] The Importance of Customer Education in Marketing
[00:04:26] Discussion on Customer Education at Intellum
[00:06:54] Aligning Blog Content with Customer Education
[00:09:21] Measuring the ROI on Customer Education Programs
[00:11:38] 42 Agency — My Number One Recommended Growth Agency
[00:12:23] Riverside FM — my preferred video podcast recording platform.
[00:13:07] The Impact of Education Programs on Product Usage
[00:15:03] Thought Leadership and Content Creation in Intellum
[00:18:47] Community-Based Customer Education Approach 
[00:21:44] Content and Customer Marketing at Intellum
[00:26:23] Customer marketing and achieving successful reviews
[00:29:16] Powering Up Your Marketing Career
[00:33:26] The Power of Generosity and Community in Career Growth
[00:34:39] Marketing Powerups and the People Behind Them
✨ Useful links

Shannon's LinkedIn profile: https://www.linkedin.com/in/shannonlagassehoward/

Intellum's website: https://www.intellum.com/

The Go Giver book: https://thegogiver.com/the-go-giver/

The Gusto Academy video series: https://www.intellum.com/blog/making-gusto-academy-vision