60 episodes

Marketing Powerups is a show for marketers looking to boost their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their careers, and become the best they can be.

Marketing Powerups Ramli John

    • Business
    • 5.0 • 4 Ratings

Marketing Powerups is a show for marketers looking to boost their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their careers, and become the best they can be.

    Katya Ryabova’s 3 Customer Questions for Actionable Insights

    Katya Ryabova’s 3 Customer Questions for Actionable Insights

    Katya Ryabova, Founder of SMM Headquarters, shares 3 questions most marketers don't ask their customers. Download the free powerups cheatsheet: https://marketingpowerups.com/060
    🎉 About Katya Ryabova
    Katya Ryabova is the founder of SMM Headquarters, a marketing consultancy focused on helping subscription-based businesses grow through customer research. She has over a decade of experience in marketing, previously serving as the marketing director for an accounting startup and working in academia as a researcher at the University of Toronto. Katya is a proponent of using customer research to challenge assumptions and gain actionable insights that fuel ethical, sustainable growth.
    🕰️ Timestamps and transcript
    [00:00:00] Unlocking Growth with Customer Questions[00:00:44] The Power of Customer Research in Marketing[00:07:56] Customer Interviews and Jobs to be Done Approach[00:10:17] The Importance of Digging Deeper in Customer Research[00:14:54] Understanding the Value of a Product[00:20:22] Understanding the Importance of Customer Research[00:24:20] Tips for Conducting User Research Interviews[00:28:12] The Importance of Ethics in Marketing and Customer Research[00:32:32] Flexibility and Learning from Mistakes: Career Powerups✨ Useful links
    SMM Headquarters - https://smmhq.ca/Katya's LinkedIn profile - https://www.linkedin.com/in/katyar/Katya's post about customer questions - https://www.linkedin.com/posts/katyar_customer-interview-life-savers-3-questions-activity-7128403372721745920-PU3X/

    • 36 min
    Masooma Memon's Product-Led Content Strategy

    Masooma Memon's Product-Led Content Strategy

    Masooma Memon, a freelance content marketer for Shopify, Hotjar, and Vimeo, shares her product-led content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/058
    🎉 About Masooma MemonMasooma Memon is a freelance writer and marketing consultant who helps B2B SaaS companies create compelling content that educates readers while seamlessly promoting their products. She has written for major companies such as Shopify, Vimeo, and Hotjar, leveraging her expertise in product-led content.
    ✨ Useful linksMasooma's website - https://inkandcopy.com/Masooma's LinkedIn profile - https://www.linkedin.com/in/masooma-memon/Content Workshop newsletter - https://masooma.substack.com/
    Section Headlines[00:00:00] The Power of Product-Led Content[00:01:00] A Playground for Empowering and Educating Users[00:06:18] The Benefits of Product-Led Content[00:12:14] Mapping out product-led content for middle and bottom of the funnel[00:18:27] Common Mistakes in Product-Led Content[00:24:37] Talking About Career Growth with Masooma Memon[00:26:05] How to Overcome the Fear of Posting Online[00:28:39] Writing Process for LinkedIn Content

    • 32 min
    Lloyed Lobo's 13 Rules of Community-Led Growth

    Lloyed Lobo's 13 Rules of Community-Led Growth

    Lloyed Lobo, Founder of Boast.AI and Traction, shares his 13 rules of community-led growth. Download the free powerups cheatsheet: https://marketingpowerups.com/057🎉 About Lloyed Lobo
    Lloyed Lobo is author of the WSJ best-selling book "From Grassroots to Greatness" and co-founder of Boast.AI and Traction. Lloyed an entrepreneur, podcast host and community builder. He actually experienced the Gulf war as a young refugee in Kuwait and witnessed the strength of community and evacuating the population to safety.
    🕰️ Timestamps and transcript[00:00:00] Lloyd Lobo's 13 Rules of Community-Led Growth[00:00:37] Building Iconic Brands with Community-Led Growth[00:06:07] Building Community at Every Stage of Life[00:10:24] Creating Community-Led Growth[00:11:17] The Four Types of Comminuties[00:13:28] The Camper Framework[00:16:34] Building Communities to Inspire and Energize[00:22:02] Building a Community Around Your Product[00:25:05] Building an Audience and Creating Content[00:29:35] Finding Your Ideal Customer Profile (ICP)[00:34:35] Building a Community from Grassroots to Greatness [00:38:40] Career Power Ups: Community, Communication, Creation, and Consistency[00:41:55] Marketing Power Ups with Lloyed Lobo
    ✨ Useful links
    Follow Lloyed on LinkedIn: https://www.linkedin.com/in/lloyedlobo/Check out Lloyed's website: https://www.lloyedlobo.com/Check out Lloyed's book, "From Grassroots to Greatness:" https://www.lloyedlobo.com/

    • 42 min
    Stella Garber's Flipped Communication Pyramid

    Stella Garber's Flipped Communication Pyramid

    Stella Garber, Co-Founder and CEO of Hoop, shares her flipped communication strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/056🎉 About Stella Garber
    Stella Garber is the co-founder and CEO of Hoop, a software company focused on helping teams collaborate effectively in distributed work environments. She was previously the first marketing hire and eventually Head of Marketing at Trello, where she helped grow the company from 5 to over 100 employees prior to its acquisition by Atlassian. Stella is a passionate advocate for asynchronous communication and remote work, drawing on her experience scaling high-performing distributed teams at Trello and Atlassian.
    🕰️ Timestamps and transcript
    [00:00:00] How to Flip Your Communication Pyramid [00:00:47] Why remote work increases productivity[00:04:09] The Best Way to Be Creative[00:05:47] Trello's Remote Work Influence in Atlassian[00:09:08] Lessons learned from managing a remote marketing team[00:14:33] Prioritizing Asynchronous Communication for Creatives[00:23:33] Implementing a 4-Day Work Week[00:29:32] Solving the Problem of Endless Chats[00:33:43] Career Power Ups: Investing in Relationships and Working with Integrity[00:35:49] Unlocking Your Career Power Ups with Stella Garber✨ Useful links
    Stella Garber on LinkedInStella's LinkedIn post on communication pyramid

    • 38 min
    Gaetano DiNardi's Value-Based Content Strategy

    Gaetano DiNardi's Value-Based Content Strategy

    Gaetano DiNardi, Growth Advisor for Cognism, Wagepoint, and more, shares his value-based content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/055🎉 About Gaetano DiNardi
    Gaetano DiNardi is a growth advisor and marketing leader who has worked with high-growth tech companies like Gong, Cognism, and Nextiva. He brings over a decade of experience driving growth for B2B brands. Gaetano is skilled at developing data-driven growth strategies encompassing content, SEO, paid acquisition, and lifecycle marketing. He excels at getting into the trenches with marketing teams to set audacious goals and achieve outstanding results. Gaetano also shares his marketing insights publicly, building an engaged audience and personal brand.✨ Useful links
    Follow Gaetano on LinkedIn:  https://www.linkedin.com/in/officialg/Gaetano's article on why the SaaS Marketing funnel no longer works: https://www.cognism.com/blog/saas-marketing-funnelGaetano's LinkedIn post on website visitor intent: https://www.linkedin.com/posts/officialg_knowing-serving-your-website-visitors-activity-7067122093359800321-XRr5?

    • 43 min
    Mariya Delano's Fan-Driven Marketing Flywheel

    Mariya Delano's Fan-Driven Marketing Flywheel

    Mariya Delano, Founder of Kalyna Marketing, shares her fan-based marketing strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/054
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    → Try out Riverside for free and create professional-grade video content (no credit card required).🎉 About Mariya Delano
    Mariya Delano is the founder of Kalyna Marketing, a boutique marketing agency. She is passionate about using content and audience engagement to build strong connections between brands and their fans.
    🕰️ Timestamps and transcript
    [00:00:00] Harnessing the Power of Fans with Maria Delano[00:00:40] Fan-Driven Marketing with Mariya Delano[00:01:20] The Importance of Fan-Driven Marketing Strategy[00:03:33] Building Customer Loyalty[00:08:54] Building a Fan-Driven Flywheel for Your Business[00:14:35] Understanding Your Audience[00:15:17] Sparktoro's Fan-Driven Flywheel[00:20:27] The Power of Fan Driven Marketing[00:25:14] Mariya's Career Power-Up✨ Useful links
    Follow Mariya on LinkedIn: https://www.linkedin.com/in/ria-delano/Kalyna Marketing: https://kalynamarketing.com/Mariya's SparkToro case study: https://kalynamarketing.com/blog/sparktoro-case-studySearch Engine Land article about fan-driven marketing: https://searchengineland.com/fan-driven-marketing-brand-love-431929SparkToro and fan-driven case study: https://www.admdnewsletter.com/marketing-to-feel-alive/

    • 34 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

BarbShim ,

Actionable and high energy!

Marketing Powerups is truly the most actionable podcast in marketing land! The worksheets are such a power move. A podcast to rewatch so you don’t miss anything!

Delucajared ,

A must-listen for SaaS marketers

I love that Ramli always has great guests on his show, and I always get loads of insightful ideas that I can directly translate into my work. Even when it’s not related to something I’m currently working on, these episodes help me think about marketing concepts that I wouldn’t have thought of otherwise and unlock creative ways to think about the problems I am working on.

acapland ,

Love this show

This is the show I wished I had coming up as a SaaS marketer. Ramli interviews marketing experts to go a few layers deeper than your typical interview. The power-ups cheat sheets make it more actionable than most of the other pods I listen too. I’m a listener and huge fan!

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