60 episodes

Welcome to Distribution First. The show where we flip content marketing on its head and focus on what happens after you hit publish. Each week, I share playbooks, motivation, stories, and strategies to help you repurpose and distribute your content. Because you deserve to get the most out of everything you create.

Distribution First Justin Simon

    • Business
    • 5.0 • 5 Ratings

Welcome to Distribution First. The show where we flip content marketing on its head and focus on what happens after you hit publish. Each week, I share playbooks, motivation, stories, and strategies to help you repurpose and distribute your content. Because you deserve to get the most out of everything you create.

    What's Platform Native Content And Why Should You Create It?

    What's Platform Native Content And Why Should You Create It?

    Are you struggling to create content that adds value to your audience across various platforms?
    In this week's episode of Distribution First, Justin Simon dives into the concept of Platform Native Content and the importance of creating content that provides value exactly where your audience is.
    He discusses the key elements of Platform Native Content, like not being overly promotional, focusing on adding value to the audience, and the push vs pull strategy for content distribution.
    If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/
    Here's what you'll learn from the episode:#1: Understand the concept of Platform Native Content
    It's all about creating standalone content specifically tailored for different channels. This means giving your audience value right where they are, rather than trying to push them elsewhere. It's a subtle but powerful shift in mindset when it comes to content distribution and audience engagement.
    Key #2: The importance of audience-first content creation
    You'll discover why it's crucial to focus on creating valuable, audience-centric content. Learn how Platform Native Content isn't about pushing your own agenda, but rather about understanding and addressing your audience's needs, problems, and interests. It's about meeting them where they are and providing real value in their online spaces.
    Key #3: Embracing the push strategy for content distribution
    Learn the "push strategy" and why it's essential for successful content distribution. Instead of trying to pull people from various platforms back to your website or specific content, you need to meet your audience where they already are—whether it's on social media, in their inbox, or within online communities. It's about making it easier for your audience to engage with your content on their terms.
    Ready to learn more? Listen to the full episode now.
    ***
    CONNECT
    🔔 LinkedIn: @justincsimon
    🐦 Twitter @justincsimon
    ✉️ Email: hello@justinsimon.co
    ***
    SPONSOR
    Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
    They give you unlimited podcast editing and strategy for your podcast.
    Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
    Visit hatch.fm to learn more.

    • 11 min
    How to Create Content Your Audience Loves (Tips from a Podcast Expert)

    How to Create Content Your Audience Loves (Tips from a Podcast Expert)

    Are you creating content but can't seem to get enough viewers? You might be wondering, how can I get more people excited about my content?
    In this week's episode, host Justin Simon and guest Jason Bradwell, from B2B Better, talk about smart ways to share your content by focusing specifically on podcasts. They explain why it's important to start with a few episodes and tell your audience clearly what to expect. Jason tells us how you can make your podcast interesting to your listeners by really understanding who they are. Justin reminds us that it's not about how many listeners you have but whether you're reaching the right ones. You'll learn why having friends and co-workers spread the word can be a big help.
    Here are the top gems from Jason1. Define your “why”
    What is the purpose of your podcast and how will it align with business goals?
    Thought leadership?Brand-building?Lead gen?
    Get clear on your objectives first. Then start creating.
    2. Put your audience first
    Uncover the biggest problems your customers face and position your content as the solution.
    Hook listeners right away by making the premise relevant to them.
    3. Involve stakeholders across your organization early on
    Get input from Marketing, Sales, Customer Success, and others to help shape content and leverage the content across initiatives.
    Your clips be shared on social media, used in sales sequences, or turned into marketing newsletters.
    Steal Jason's blueprint for launching content that resonates.
    If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/
    ***
    CONNECT
    🔔 LinkedIn: @justincsimon
    🐦 Twitter @justincsimon
    ✉️ Email: hello@justinsimon.co
    ***
    SPONSOR
    Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
    They give you unlimited podcast editing and strategy for your podcast.
    Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
    Visit hatch.fm to learn more.

    • 33 min
    Quick Hit: This Lesson From Ross Simmonds Is Going to Crush Your Fear

    Quick Hit: This Lesson From Ross Simmonds Is Going to Crush Your Fear

    In our latest episode of Distribution First, we dive into the fear that holds many content creators back from effective distribution with special guest Ross Simmonds. Ross shares the importance of facing these fears head-on and provides valuable insights on how to overcome them to maximize the impact of your content.
    Key Takeaways:1. Fear can hinder content distribution: Many content creators fear that their content may be perceived as mediocre if met with silence, leading to hesitation in promoting it.
    2. Distribution is limitless: Understanding the vast reach of the internet enables content creators to be shameless and strategic in promotion, reaching potentially millions of ideal customers.
    3. Distribution influences content creation: Focusing on distribution from the outset serves as a crucial gut check to ensure content is actionable and resonates with the audience.
    Tune in to the episode for in-depth discussions and practical strategies to conquer distribution fears and optimize your content's impact. Listen now to gain valuable insights and level up your content marketing game!
    If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 12,500+ subscribers here: https://news.justinsimon.co/
    ***
    CONNECT
    🔔 LinkedIn: @justincsimon
    🐦 Twitter @justincsimon
    ✉️ Email: hello@justinsimon.co
    ***
    SPONSOR
    Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
    They give you unlimited podcast editing and strategy for your podcast.
    Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
    Visit hatch.fm to learn more.

    • 5 min
    The Video Strategy Every B2B Marketer Needs to Know

    The Video Strategy Every B2B Marketer Needs to Know

    In this episode, Justin chats with Joe Newton from Sway to talk about the impact of a 'video first' approach to content marketing, the challenges and opportunities of video content strategies, and the influence of creators in marketing right now.
    And Justin shares his strategy for repurposing video content across multiple channels and formats.
    If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/
    In this episode, you'll learn:
    - How to prioritize macro goals over micro metrics
    - Why "video first" makes everything else easier
    - When to use internal staff vs. external creators for videos
    - Techniques for repurposing video content across channels
    ***
    CONNECT
    🔔 LinkedIn: @justincsimon
    🐦 Twitter @justincsimon
    ✉️ Email: hello@justinsimon.co
    ***
    SPONSOR
    Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
    They give you unlimited podcast editing and strategy for your podcast.
    Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
    Visit hatch.fm to learn more.

    • 30 min
    Quick Hit: You CAN'T Be Afraid to Repeat Your Message

    Quick Hit: You CAN'T Be Afraid to Repeat Your Message

    In this quick hit episode, Justin and Ali Schwanke discuss the importance of repeating marketing messages. They highlight the value of consistency and the need for businesses to communicate regularly with their audience.
    Even if the content isn't entirely "new".
    In this episode, you'll learn:
    Why consistency in marketing messages is key for audience engagement and retention.How to run short-term pilots to validate the impact of content distribution strategies.Why repurposing and redistributing existing content can lead to better conversions and traffic.How audience fatigue can be addressed by repeating and re-emphasizing key messages.Why reinventing the wheel in marketing content can lead to audience confusion and disengagement.
    ***
    CONNECT
    🔔 LinkedIn: @justincsimon
    🐦 Twitter @justincsimon
    ✉️ Email: hello@justinsimon.co
    ***
    SPONSOR
    Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
    They give you unlimited podcast editing and strategy for your podcast.
    Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
    Visit hatch.fm to learn more.

    • 6 min
    Quick Hit: The Ultimate Case Study Distribution Playbook with Joel Klettke

    Quick Hit: The Ultimate Case Study Distribution Playbook with Joel Klettke

    Struggling to get the most from your customer case studies? A lot of companies create great stories only to leave them alone on their website.
    Join Justin as he talks with Joel Klettke about getting more from your case studies. Learn easy steps to use your stories better and reach more people. This quick episode is perfect for anyone who wants to share their customer stories in a smarter way. Follow this proven step-bt-step framework to maximize your case studies across every channel.
    If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/
    In this episode, you'll learn:
    The "distribution first" mindset for planning case study contentHow to capture reusable assets during the interviewTactics for repurposing case studies across channelsWays to combine studies into powerful new formatsKey frameworks for long-term case study success
    ***
    CONNECT
    🔔 LinkedIn: @justincsimon
    🐦 Twitter @justincsimon
    ✉️ Email: hello@justinsimon.co
    ***
    SPONSOR
    Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
    They give you unlimited podcast editing and strategy for your podcast.
    Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
    Visit hatch.fm to learn more.

    • 5 min

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5 Ratings

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