Distribution First Justin Simon

In this episode of Distribution First, Justin Simon sits down with Jason Bradwell from B2B Better to uncover key strategies for launching and distributing successful podcasts. From validating your podcast idea to leveraging employee networks, we've got you covered.
Tune in and uncover:
- Low-cost, low-effort ways to launch and validate your podcast
- The importance of focusing on resonance-based metrics over reach
- Tactics for aligning your podcast goals with your overall content strategy
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 WHEN YOU'RE READY
♻️ Distribution First Newsletter
🧭 Get Content Repurposing Roadmap (repurposing system)
🚀 Join Distribution First (private membership community)
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: hello@justinsimon.co
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.

On this episode of Distribution First, Justin explores the 3 Bucket Distribution Strategy for content distribution. Justin looks at the challenges B2B companies face right now to get their content seen in a sea of noise and how to create a choose the right mix for your business.
In this episode, you'll learn:
Why most companies' strategies leave their work hidden from their audience.Why relying solely on SEO can be limiting and the potential pitfalls that come you'll run into.The challenges of using rented channels like LinkedIn, Twitter, or Threads to reach your audience (and why they should be part of your distribution arsenal anyway).
[00:00:00] Only 39% of B2B Businesses have a Content Strategy
[00:03:20] Why SEO is Still Crucial for Success
[00:06:24] The Long-term Content Mindest
[00:12:07] Using Daily Content to Drive Momentum
[00:15:34] Why Build An Owned Platform
[00:17:07] STOP Worrying About Gaming the Algorithms.
***
 WHEN YOU'RE READY
♻️ Distribution First Newsletter
🧭 Get Content Repurposing Roadmap (repurposing system)
🚀 Join Distribution First (private membership community)
🔥 Distribution First Accelerator (1:1 mentorship/consulting for B2B marketing teams)
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: hello@justinsimon.co
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.

Justin Simon joins Melissa Moody on the 2 Pizza Marketing podcast for an insightful discussion on the power of building and maintaining a membership community.
They address content creation challenges, delve into the intricacies of digital marketing metrics, and emphasize sustainable, burnout-free practices. They also explore the critical role of understanding audience intent and the benefits of repurposing content to maximize efficiency for small marketing teams.
In this episode, you'll learn:
The significance of fostering a shared identity and self-identification to enhance your membership community.How to prioritize fewer, impactful events and content to optimize engagement and efficiency.Learn methods for updating and refreshing old content at both macro and micro levels to maximize its value.Understand the importance of conducting 30, 60, 90-day reviews using tools like Google Analytics and SEMrush to track content performance.Discover strategies to prevent burnout and maintain sustainability in community and content management.
***
 WHEN YOU'RE READY
♻️ Distribution First Newsletter
🧭 Get Content Repurposing Roadmap (repurposing system)
🚀 Join Distribution First (private membership community)
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: hello@justinsimon.co
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.

In this episode of Distribtuion First, Justin Simon walks you through the three biggest pitfalls of choosing the wrong distribution channels and how you can avoid them.
Justin shares his personal experiences and lessons learned the hard way about spreading himself too thin across multiple platforms. We'll also explore three major pitfalls of picking the wrong channels and how you can avoid them to maximize your content's impact. Plus, you'll get actionable tips to help you focus on the channels that truly matter for your business and audience.
In this episode, you'll learn:
Why focusing on key channels prevents burnout & boosts impact.How understanding your audience drives better channel selection.Why mastering a few channels is crucial over spreading too thin.How aligning channels with personal preferences sustains consistency.Why a content floor of easy wins ensures long-term success.
***
 WHEN YOU'RE READY
♻️ Distribution First Newsletter
🧭 Get Content Repurposing Roadmap (repurposing system)
🚀 Join Distribution First (private membership community)
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: hello@justinsimon.co
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.

Maximizing the value of your content can feel like an uphill battle, especially if you spent months doing original research and aren’t sure how to share it with your audience. Gathering valuable data is one thing, but using it to create new and engaging content is another. If you're wondering how to keep your content interesting and impactful, you're not alone.
In this week’s episode, Justin and Michele Linn break it all down for you.
They review smart ways to repurpose your research, how to get your social media and content teams working together, and tips for adapting your data for different platforms.
Tune in to hear how simple yet strategic tweaks in your approach can draw significant traffic and backlinks. Michele also shares practical, actionable advice on creating a content strategy that ensures no valuable data is wasted.
In this episode, you'll learn:
How to Repurpose Research: Expand data to create sustainable, varied content across multiple platforms.Why Collaborate: Bridging social media and content teams enhances content repackaging and sharing.How to Reframe Survey Questions: Craft questions to uncover key insights and guide market strategy.Why Original Research Matters: Adds value and helps stand out in a saturated market.How to Engage on LinkedIn: Use genuine insights over promotional posts to spark meaningful conversations.
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If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: hello@justinsimon.co
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
Mentioned in this episode:
Join Distribution First
Want to finally get off the content hamster wheel, and do it with a group of other smart marketers? Join the Distribution First community: https://distributionfirst.club/

In this episode, Justin Simon joins Koka Sexton on the StartUp Marketer podcast to break down the game-changing "3C Content Method" to help you maximize your content's impact.
Together they dive into topics ranging from strategic content creation to the importance of visibility in marketing. Learn the secrets to building sustainable content that prevents burnout and drives ROI. With the right strategy, you can create less while achieving more, freeing up time and adding immense value to your audience.
In this episode, you'll learn:
How the 3C content method streamlines repurposing into cornerstone, core, and cut content.How to identify prime evergreen content ripe for repurposing.Why aligning content with key ideas builds a strong foundational strategy.How AI enhances content creation and research but still needs a human touch.Why consistency and persistence in content creation lead to long-term success.
***
If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: hello@justinsimon.co
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
Mentioned in this episode:
Join Distribution First
Want to finally get off the content hamster wheel, and do it with a group of other smart marketers? Join the Distribution First community: https://distributionfirst.club/